- Contribuyo al desarrollo y ejecución de estrategias de marketing digital para clientes en diversos sectores, incluyendo e'commerce, B2B y B2C.Colaboro con equipos creativos y de desarrollo web para garantizar una experiencia de usuario coherente y optimizada.- Monitorizo la presencia en redes sociales, de las marcas a mi cargo, con el objetivo de mejorar su presencia y KPI´s.- Gestiono campañas de publicidad en línea, incluyendo Google Ads, Facebook Ads y LinkedIn Ads, optimizando constantemente para mejorar el retorno de la inversión (ROI).

- Planifiqué, ejecuté y supervisé campañas de marketing digital, desde la conceptualización hasta la implementación y el análisis de resultados.- Gestioné la interrelación con equipos de IT y diseño, asegurando una colaboración efectiva y un alto nivel de desempeño en todas las áreas, como SEO, SEM, marketing de contenidos, redes sociales, etc.- Colaboré con clientes para comprender sus objetivos comerciales y desarrollar estrategias personalizadas que generen un impacto medible y significativo en su presencia en línea.- Realicé análisis de datos y métricas clave para optimizar el rendimiento de las campañas y ajustar las estrategias según sea necesario, garantizando un retorno de la inversión (ROI) máximo.

Desarrollé planes de estudio relevantes que reflejaran las últimas tendencias y prácticas en el campo del diseño.- Realicé orientación individualizada a los estudiantes para ayudarles a alcanzar su máximo potencial y desarrollar un portafolio sólido.- Fomenté un entorno de aprendizaje colaborativo y estimulante, promoviendo la participación activa y el intercambio de ideas entre los estudiantes.- Impartí clases y talleres sobre temas específicos de diseño.

I managed digital marketing campaigns through different processes involving influencers, Facebook and Instagram Ads, Google Ads, native advertising, email Marketing, media contact (blogs and specialized magazines) and organic content creation for brands.

I established different processes for the acquisition of new leads with which to carry out campaigns. I also elaborated and carried out different campaign proposals with influencers. In addition, I was responsible for the management and relationship with the agency's key accounts.

- I developed for two consecutive years the marketing plan for the main brand and those of the group.- I implemented the online marketing strategy based on content marketing.- I implemented the B2B strategy, supporting the distribution channel in the promotion of products.- I designed and monitored the commercial strategy, setting promotions, discounts and launching new products.- I supervised and adapted the pricing policy according to the sales objectives.- I managed the marketing budget assigned for activities and brand promotion in Spain.- I established and managed the relationship with suppliers, advertising and marketing agencies for the launch of the different campaigns.- I did sales reports and analysis as a resource to better understand customer behavior.- I created the trade marketing department with the aim of having a greater presence in the retail channel.

- I collaborated in the definition of the pricing strategy and commercial policy for the different sales channels (distribution and retail) through the participation in local and international workshops. Subsequently, I carried out the monitoring and analysis of the main sales KPIs.- I performed sales analysis to provide reports to the sales team. I also made presentations of market studies carried out by companies specialized in this field.- I participated in the CRM implementation project in the company worldwide.

Ultraserfinco is a stockbroker company that operates in Colombia. The main achievements I had:⭐ I helped in the development of all marketing activities such as mass mailing of letters to clients, correction of business documents.⭐ I carried out the preparation, launch and analysis of the quality and customer service survey.⭐ I participated in events with clients with the aim of giving information about the company's services.⭐ I collected information from the competition to perform market analysis.⭐ I collaborated in the client segmentation project in order to develop more targeted services.