Cristina Barbosa Trueba is a Growth Brand Partnerships at Superstruct Entertainment. She possess expertise in business strategy, customer acquisition, customer retention, digital marketing, financial services and 12 more skills. Colleagues describe her as "Cristina formed part of my team when the Retail Bank business had just turned to profitability. Building the Citi brand through customer engagement became our mission and over the three years that she led the Marketing Services Dept., several major marketing initiatives/programs were developed and implemented, with immediate and positive impact on customer acquisition, activation, cross-sell, and retention. As a new entrant into the world of financial products, Cristina learnt quickly and well. She excels professionally and demonstrates this by being passionate about the business, by leading her team and the agency to strive for creativity that gets results and by collaborating with her peers across product and channel groups to do the right thing for the customer. She does all of this with a vivacious and infectious personality that made her the "best asset" to have within the marketing dept as we grew to become one of Citi´s finest franchises in the International Business."