Cristina Beltrán Email & Phone Number

Mexico

Buenos Aires, Argentina

• Partner with cross functional teams such as sales, product specialist, technical leads and leadership teams to develop, implement and improve operational processes to increase the tech value offering and operational efficiency.• Work with sales teams to understand customer business, technical challenges and design tech solutions/architectures to enable the customer to solve their objective.• Design supporting materials to scale solutions for data integrations, advanced measurement/attribution, audiences, personalization and predictive analytics. • Act as a liaison between sales and product teams, to share product feedback and help shape products according to market priorities and opportunities. • Deliver quarterly planning, including objective key results and measurement methodology.• Develop and present strong narratives to translate/connect tech solutions to business needs through storytelling.• Collaborate with Google Partners team to scale Google Marketing Platform and C4M knowledge and best practices.

Buenos Aires, Argentina

• Drive the successful adoption and onboarding of Google Marketing Platform (GMP) at key organizations to help customers realize the business value of integrated tech.• Create value for customers by partnering to define success and building a joint plan with identified objectives, stakeholders, milestones, risks and metrics needed to achieve their goals.• Understand and translate complex business requirements into a functional technical architecture that can be implemented and activated by the client and their Partners/Agencies.• Guide clients through the organizational changes needed to unlock the full value of the Martech solutions, and help them align their organization and partners to deliver on their digital transformation.• Partner with customer-facing account teams and executives (sales, support, professional services, and partners) to develop strategic plans that help customers achieve their business objectives.• Collaborate closely with Google Marketing Platform Certified Partners and with the Google Technical Professional Services team to project manage and coordinate necessary steps to drive the tech implementation and advanced marketing analytics (C4M) projects.• Drive advanced GMP product usage through client adoption of Tech Roadmaps, with the clear goal of helping them meet their key business objectives enabled through GMP + Google Cloud marketing tech components.• Support account and client’s growth through enhanced measurement and audience insights from Google Marketing Platform.• Engage up through C-level marketers to lead them through adoption and use case value realization of Google Marketing Platform technology.

Buenos Aires

• Serve as a trusted media consultant for direct marketers and agencies.• Build and maintain key relationships with top tier clients, identifying and solving client needs proactively and creatively.• Design and propose display, video and mobile media plans, with focus on maximizing access to relevant inventory and deal types for higher performance and efficiency.• Ensure high quality campaign performance and execution, leveraging ad-serving reporting and insights, working closely with account strategists to support campaign pacing, optimisation & delivery.• Present Google Marketing Platforms Solutions with strong and deep technical knowledge, sharing best practices, introducing new tech features, integrations at a specialized level according to client’s needs.• Deep technical expertise in audience analysis and targeting.• Analyse campaign, industry trends and performance to identify market opportunities and optimize advertising investment.• Vast knowledge in programmatic media landscape (DSPs, SSPs, Exchanges, DMPs, Ad-servers), buying models and RTB trends.• Led inventory conversations, briefs & negotiation with publishers & agencies/advertisers.• Cross functional work with product, publishers and specialists teams to align all efforts to provide customized solutions to clients.

Buenos Aires

• Lead the Programmatic area and work with different teams to develop the programmatic strategy.• In charge of creating and executing action plans to hit/surpass the established revenue goals.• Implement, monitor and manage diverse private marketplace deals through SSPs platforms.• Primary contact for client support and relationship.• Work strategically with agency Trading Desks, supply and demand platforms support teams to understand the client's needs, make recommendations on performance and troubleshoot deals.• Constant yield management work to increase performance and the monetization of the inventory (Fill rates, revenue, eCPMs). Plus, constant analysis of advertisers insights, trends of bids per verticals, performance by device and geos.• Work with different teams (Product, Technology, Sales) to identify growth opportunities to expand and scale the business.• Produce action plans and recommendations to increase the revenue of both Open and Private markets.• Identify technical issues (discrepancies, reporting issues, implementation checks) on time to avoid a negative impact in the performance and margins.• Analysis and report of the entire programmatic area. On Performance: Revenue, fill rates, discrepancies, margins, costs, RPM, Publisher’s eCPM, daily/weekly impressions volume, etc. And internal reports to update on area growth: new processes, growth rates, challenges, new medias, etc.• Implementation and set up of new publishers in SSPs.• Manage RFPs for diverse Trading Desks and clients.• Provide guidance on programmatic terminology and overall info on the programmatic process having a constant learning experience.• Work closely with the Publishers team to gain a deep understanding of their needs and to identify potential inventory to monetize.• Margins control and rates recommendations: For sales and internally for Publishers.• Prioritize and hit deadlines for diverse goals and processes.

Buenos Aires

• Key point of contact between the clients and our ad operations team, providing accurate and excellent client service. (Quick responses, clear and direct information, solving situations with the least back and forth, proactiveness and fulfilling each client's specific needs and request)• Organize the communication between different areas to manage successful campaigns. • Constantly check in with clients and partners to know their feedback on our performance and recommend strategies to improve or leverage growth opportunities.• Reporting to the client, highlighting the optimizations made in the campaigns and it's results. Including recommendations for future campaigns based on the results and the market/audience knowledge.• Analyze and solve performance situations (discrepancies, low performance), identifying where the challenge is and the options available to improve. • Margin and cost analysis.• Follow up with different areas, clients and vendors to ensure all goals and KPIs are accomplished.• Monitor Display campaigns in multiple ad servers.• Optimization and Delivery strategies to ensure successful campaigns.(Full delivery and goals achievement).• Traffic Orders.• Monthly Billing Process.• Monitor 3rd Party Reporting.• Audience Analysis

Buenos Aires, Argentina

•Handle customer day to day requests and provided service/product support.•Direct selling and customer loyalty development. •Commitment to customer service, with the ability to build productive relationships, resolve complex issues and win customer loyalty and satisfaction. •Managed a high-volume workload within a deadline-driven environment. Consistently met performance benchmarks in all areas (speed, accuracy, volume).

Buenos Aires, Argentina

•Web Sites optimization to improve search engine ranking and achieve visibility and traffic.•Measuring and monitoring SEO implementations (Google Analytics)•Link building: directories, link baiting and exchanges.•Design newsletters for email marketing campaigns.•Coordinated social media content: Activations and engagement. •Websites Design.

Bogota, Colombia

•Design visual and conceptual elements. (Brochures, flyers, banners)•Establishment of visual unity, achieving greater coherence between the creative pieces.•Handle strategies for online campaigns.

Google Expert: Adwords And Seo, Online Marketing

Study Online Marketing Strategies: Advanced Google Adwords and SEO.

Digital Creativity 2.0, Public Relations, Advertising, And Applied Communication

Focused on online strategies and knowledge of resources and tools for online marketing.

Advertising Professional, Journalism, Media Studies And Communication

Focused on marketing and creative communication.

Digital Marketing Specialization, Digital Communication And Media/Multimedia

Communication And Persuasion In The Digital Age, Digital Communication And Media/Multimedia

Digital Products Development, Digital Products, Executive Program