Consultoria de Marketing, branding, gestao das mídias sociais

Healthcare Marketing Consultant.

Brazilian Company - Industry: Health, hospitalMarketing and Communications Manager - 07/2012 to 02/2014Corporate Communications and Customer Service Manager - 07/2004 to 07/2012Communications Coordinator - 10/2000 to 07/2004• Developed and managed the annual marketing and communications plan with focus on results and coordination of performance indicators (Balanced Scorecard).• Branding - The most important mission was to renew and strengthen the brand. The outstanding projects were the redesign of the visual identity of the hospital, featuring the definition of a new logo; market segmentation and the introduction of digital marketing, qualitative and quantitative research on market and branding. Recently, integrated a team that reviewed the mission, vision and values of the hospital and published a history book: “Hospital Samaritano – Tradition and Modernity”.• Implementation of the strategic planning, positioning the organization in the market as a Specialized Hospital, on the occasion of the establishment of core medical specialties. • Management of relations with the advertising agencies for online/offline campaign; integrated, institutional, and internal communications; social media; press assistance, and crisis committee.• Organized events, sponsored and supported the scientific congresses and sports events designed to promote health.• Was also responsible for the Customer Service (SAC, local acronym) and introduced improvements in the department with the implementation of CRM, Client Council, SAC 2.0, and customer satisfaction research.• Supported the area of Social Responsibility in promoting projects that benefited the Health System - PROADI SUS in partnership with the Health Ministry. • Cooperated in the process of international accreditation by Joint Commission International.• Speaker in congresses, seminars, workshops, and universities. Published articles on the role of communications and marketing in the health industry.

National Company - Industry: Health, hospitalDuring this period, learnt about communication as a tool for fundraising and crisis management. Was responsible for the disclosure of information to medical staff, family, press and local morgue (IML, acronym in Portuguese) in disaster situations; also for the broadcasting of medical research. Worked on the setting up and development of the Children's Institute communications area, managed press relations and coordinated with an advertising agency works aimed at the construction of the Children's Cancer Treatment Institute. Restructuring of the Children's Institute website. Development and oversight of institutional and community projects such as Community Committee, Support Houses Project, Doctors of Happiness.

National Company - Industry: Communications Agency A progressive career started at K.Toyama Communications Advisory, in the public relations area. Acquired experience in press assistance, communication activities and events organization.

Organizing events, open house, fair, receive students to visit the GMB -SJC, clipping, and others activities.