Cristina Cruz, Pmp Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Department of Veterans Affairs, Office of Nursing Services (ONS) Project Management Office (PMO):-Helps drive the 10-year Nursing Workforce Strategic Plan by leading projects aimed at providing resources and support for VA nurses.-Established a PMO Steering Committee to ensure projects are aligned with VA and ONS strategic priorities, such as Veteran.

-Served as deputy project manager for major VA initiative garnering interest from Congress, professional associations, Veterans, labor unions and health care providers.-Led policy development for 51 VA National Standards of Practice and served as policy subject matter expert.-Developed recommendations for long-term sustainment of policy, including.

Washington, District Of Columbia

-Worked with Veterans Health Administration (VHA) Financial Oversight Office to implement business process improvements, conduct training, provide project management and strategic communications support and improve year-over-year audit outcomes through compliance with laws and regulations-Took on the role of deputy team lead, assisting with team.

-Led the development and implementation of a strategic social media plan to support SNG’s business objective, growing the social audience for the company’s newest brand by 150% in first year and more than doubling engagement-Led event marketing across four publications on a local and national level, developed marketing strategy for new brands and products.

-Strategic communications advisor to clients such as McDonald’s, Allstate, Hilton, the U.S. Soccer Association, National Council of La Raza (now UnidosUS) and the American Speech-Language-Hearing Association-Developed strategic communications plans and messaging aligned with client goals for outreach across digital and traditional channels-Oversaw.

Reston, VA

-Developed go-to-market strategy and branding guidelines for multiple clients across B2B and B2C technology spaces-Created extensive messaging documents for clients, customizing for multiple verticals and differentiating the client within the competitive landscape-Drafted press releases, bylines, pitches, blogs, website copy and ad copy-Placed clients in.

Alexandria, VA

-Led rebranding efforts for client, effectively building brand awareness and generating positive responses-Boosted social media following for client by 200%, driving traffic, increasing engagement and exceeding growth goals-Served as email marketing expert for agency, creating best practices guidelines and conducting training seminars-Wrote and edited.

-Wrote press releases, blog posts and articles for website and printpublications-Fielded media requests during games and training sessions-Managed website and social media content-Planned and executed marketing and promotional events-Coordinated player/coach interviews and press conferences, andprovided translation

Washington, D.C.

Served as sideline reporter for Spanish-language radio broadcasts of all Washington Redskins’ games during 2009-2010 season.

-Provided grassroots marketing and promotional support to increase adoption of the sport-Wrote and edited newsletter articles-Coordinated tennis clinics, tournaments and other events