Cris Haest Email & Phone Number

Texas, United States

Richardson, Texas, Us

As the Marketing Director, I steer comprehensive marketing efforts that amplify our brand’s unique value proposition in the competitive design-build landscape. My role encompasses crafting and executing strategies that showcase our commitment to quality, innovation, and bespoke services. Curated a robust brand identity that increased business inquiries by 40% within the first year.Spearheaded the digital transformation of our marketing activities, resulting in an improved online presence and a 35% engagement rate increase on our digital platforms.Launched successful multi-channel marketing campaigns that emphasize our full-spectrum expertise from initial design conception to final build execution, contributing to a substantial growth in both commercial and residential segments.Cultivated strategic partnerships and led community engagement initiatives that positioned DorianBahr as a thought leader in sustainable and innovative design practices.

Richardson, Texas, Us

Our data-driven marketing team helps brands, personalities, and companies create and strengthen relationships through engagement, building relationships, and establishing trust to deliver long-term profitability for our clients.

Richardson, Texas, Us

Design Brand Identity, Voice & ToneDesign & Maintain Website, SEO, Email Marketing, & Social Media MarketingManage & Optimize Paid Advertising across Meta & Google AdsEditor and Publisher for Blog171% Increase in Users YOY109% Increase in Sessions YOY108.6% Growth in Pageviews YOY700% Growth in Social Comments YOY

Frisco, Texas, Us

Design Brand Identity, Voice & ToneDesign & Maintain Website, SEO, Email Marketing, & Social Media MarketingManage & Optimize Paid Advertising across Meta & Google AdsEditor and Publisher for BlogQ1 Results:Organic sessions ⬆️ 65%Organic Pageviews ⬆️ 63%Average SERP ⬆️ 9%Social Engagement ⬆️ 30% per dayReposts ⬆️ 286%Comments ⬆️ 92%

Dallas, Texas, Us

Design Brand Identity, Voice & ToneDesign & Maintain Website, SEO, Email Marketing, & Social Media MarketingManage & Optimize Paid Advertising across Meta & Google AdsEditor and Publisher for Blog106%+ Sessions Growth YOY61%+ Pageviews Growth YOY114%+ Users YOY112%+ New Users YOY106%+ Growth Social Reposts YOY

Austin, Tx, Us

Redesign Website & Update LearnWorlds PlatformsDesign & Maintain Website, SEO, Email Marketing, & Social Media MarketingManage & Optimize Paid Advertising across Meta & Google AdsEditor and Publisher for Blog

Redesign Website & Update LearnWorlds PlatformsDesign & Maintain Website, SEO, Email Marketing, & Social Media MarketingManage & Optimize Paid Advertising across Meta & Google AdsEditor and Publisher for BlogVideo Editor & Presentation Design426% Revenue Growth YOY399% Sessions Increase YOY344% Pageviews Increase YOY492% Users Growth YOY489% New User Growth YOY65.7% Email Subscriber Growth YOY4TellX Recognized as top 50 Organization in Education Increased Total Social Engagement by 36% YOYEngagements Per Day Increased by 50% YOYSocial Reactions Increased 41.22% YOY

Update Course Book in InDesignDesign & Maintain Website, SEO, Email Marketing, & Social Media MarketingManage & Optimize Paid Advertising across Meta & Google AdsStrategize Annual Marketing Plan with Educational Course Focus & Brand Expansion

Design LearnWorlds Website & Launch Beta Course

Dallas, Texas, Us

During the time I've worked for Jan Barboglio managing, executing, and reporting on all marketing efforts I have helped the company: Increase pageviews by 15.8% by optimizing our user experience and content on site to help increasing average session duration by 24.2%, while decreasing bounce rate by 58.3% on the e-commerce siteIncreased new users by 6.2% and users overall by 7% by refining our audience personasRevenue per user increased by 34.5% and Unique Purchases up by 58.3% by utilizing target audiences and lookalike audiences in advertising strategyOverall revenue is up by 43.9% and transactions are up by 54.8% through creating new landing pages and optimizing proactive content both paid and organicIncreased Adwords transactions by 25.8% and conversion rate by 140.9% with 74.5% of traffic coming from a mobile device through the optimization of ad placements, types, and contentIncreased Social Engagement by 218% and Social Activity by 223% Instagram accounted for the most audience growth with Pinterest as the fastest growing channel with 30.68% follower growth Instagram accounted for the most engagement growth with Pinterest achieving the biggest change in engagement with 5200% increase I've also helped establish an internship program while identifying new revenue streams and initializing server organization, assisted with photography shoots for the catalog and new product, designed the 2019 Catalog, managed vendors, partnerships, and freelancers, identified 2019 spring trends for new product launch, maintain and optimized the e-commerce site and new site content, created and strategized market event collateral, media kits, email newsletters, and press releases.

Irving, Texas, Us

My role as the Director of Digital Marketing at Servitas, LLC includes developing and implementing an overarching marketing strategy our corporate brands and properties while managing different coworkers to ensure deliverability of assets. I also work closely with the executive team to identify company goals, improve company culture, reduce turnover, increase company buy-in, optimize workflow, process, and reach cross-divisional goals for the company.• Created the go-to-market strategy for the largest on-campus P3 Funded student housing property• Established brand guidelines, audience personas, and competitor analysis for market strategy • Delivered and maintain training on social media best practices, brand voice, and tools• Lead vendor selection and contract negotiations for marketing software platforms• Created, trained, and manage Employee Advocacy Program for all employees across states and corporate Social Media Guidelines• Tracking performance and digital marketing ROI using various platforms and databases including Google Analytics, Platform Specific Analytics, Mailchimp, Entrata, and Percolate• Established and maintain the corporate blog and email newsletter strategy and execution• Oversee and manage proposal creation, established a company-wide content library • Decreased response time from social media channels from 3+ days to less than 5 hours across all platforms• Oversee strategy, execution, and analytics of corporate branding for on and offline campaigns while capturing corporate creation process for large scale implementation• Implemented Marketing ROI dashboards and pushed a company focus on improving ROI across all initiatives while keeping costs minimal • Implementing a scholarship process at our properties for qualified students to receive discounted or free student housing

Plano, Tx, Us

My role as the Social Media Manager for Active Network includes developing and implementing an overarching social strategy for several different social channels while managing different coworkers to ensure deliverability of assets. I also work closely with the SEO, PR, HR, Marketing, Customer Service, and Content teams to optimize workflow, process, and reach cross-divisional goals for the company.• Created a social strategy based on past performance with a focus on both brand and employee advocacy programs. • Created a process for leveraging different arms of the company to better implement overall initiatives and goals into social content.• Created, trained, and manage Employee Advocacy Program for all employees across several countries.• Created, identified, and manage Brand Ambassador Program for all brands across several platforms.• Manage all account activities for Twitter, Facebook, Instagram, Google Plus, Youtube, and Pinterest.• Tracking performance and social marketing ROI using various platforms and databases including Adobe Omniture, Google Analytics, Platform Specific Analytics, and Salesforce.• Analyze and optimize weekly/monthly content around current company goals across divisions.• Track and monitor social competitors to leverage different ideas for landscape in the social space.• Strategize and Plan paid and unpaid campaigns across all platforms.• Execute, monitor, and analyze progress of digital campaigns.• Decreased average customer care response time by 99% • Increased social engagement YOY by 690%• Increased unique social user interactions by 1134% YOY• Increased page views with Social as the First Touch Channel by 89% YOY• Increased page views per visit with Social as the First Touch Channel by 6% YOY• Increased unique visitors with Social as the First Touch Channel by 99% YOY• Decreased bounce rate with Social as the First Touch Channel by 49% YOY

Plano, Texas, Us

My duties as the Senior Specialist of Analytics for Social at JCPenney include analyzing and reporting on cross-divisional media campaigns for a wide assortment of social media platforms. I also work closely with the SEO, PR, Customer & Strategic Insights, and .Com teams to optimize workflow, process, and reach cross-divisional goals for the company.• Analyzed post- and page- level social media data across multiple social channels including Facebook, Twitter, Instagram, Pinterest, Google+, Polyvore, Youtube, and more.• Tracked trends in paid media support and provide insights into spend thresholds and ROI.• Provided insight into performance of social media posting and collaborates with content strategy team on how to continuously improve social content. • Educated the marketing team and other company organizations on social analytics and what content, products, messaging and trends are/aren't resonating with our audience and why.• Utilized multiple social media tools for a variety of additional analytics and insights including: Sprinklr, Curalate, Unmetric, MarketTrack, Tailwind, and more.• Tracked promotional performance and social marketing ROI using various platforms and databases.• Created and lead the blogger outreach program across company divisions including SEO, Social, and Public Relations.• Analyzed and optimized weekly content around current company goals across divisions.• Managed relationships from Social to other parts of the company: .com team, Mobile Development team, SEO, Public Relations, Customer & Strategic Insights teams, and others.• Monitored and compared competitors across multiple social platforms.• Tracked and monitored social competitors to leverage different ideas for landscape in the social space.• Optimized workflow, process, and outcomes of social content against SEO goals, .com Goals, and sales goals.

Plano, Texas, Us

My duties as the Senior Specialist of Engagement at JCPenney include managing cross-divisional media campaigns for a wide assortment of social media platforms while also managing a team of fellow employees and managing agencies to ensure deliverability of content.• Managed all account activities for Twitter, Google Plus, Youtube, and Hispanic Facebook Page• Created proactive content across all platforms• Strategized and Planned paid and unpaid campaigns across all platforms• Executed, monitored, and analyzed progress of digital campaigns• Oversaw and assisted with strategy and planning of Pinterest and Polyvore paid and unpaid campaigns and programs• Organized and delegated social platform specific tasks• Managed cross-divisional relationships to ensure proper coverage for all parts of the company• Monitored trends and updated features across all social platforms and implement into strategies for the company• Oversaw photography talent coordination, photography production and creative direction • Launched and coordinated a cross-department blogger outreach network• Created and managed the internal and external facing Social Media Guidelines in conjunction with the Legal team• Monitored all inbound brand and partner mentions across all social channels• Scheduled and organized off-hour coverage of campaigns, events, holidays, and live monitoring• Monitored inbound messages across Twitter, Pinterest, Polyvore, Youtube, and Google Plus and send through proper chain of command

Cedar Hill, Tx, Us

As the Social Communications Manager at More Cabbage, I was in charge of implementing digital marketing/social media strategies for a wide variety of clients ranging from small to large and manage a team of contractors and interns to deliver results.• Involved with making strategic business decisions for More Cabbage• Managed client accounts and work to meet goals and deadlines • Developed and implemented strategies for effective online marketing and public relations• Planned, created, and oversaw the development of engaging online content for clients• Introduced and trained clients on new online platforms and technologies• Oversaw video talent coordination, video production and direction• Interviewed, hired, and trained new employees

Arlington, Texas, Us

Coordinate and Manage day-to-day activities for Shelton’s Salon and Day Spa on social media websites, review websites, and other websites, as needed. Maintain the public reputation of Shelton's Salon and Spa.• Identified business needs and set Social Media and Marketing goals.• Served as initial point of contact for web based queries.• Identified and analyzed issues, patterns and trends in customer requests, staff, and product performance.• Monitored online conversations and participate in them to build brand visibility. • Proactively escalated issues, observations, opportunities, and insights to appropriate departments.• Established, tracked, and analyzed performance of activities on a weekly/monthly/yearly basis including recommendations.• Identified & engaged advocates and influencers.• Monitored the evolution of social computing, including best practices, the latest tips, tricks, sites, etc.• Created, edited and manipulated HTML, graphics, print ads, brochures, flyers, in-salon advertisements, videos and others, as needed.• Created and implemented Social Media usage policy for corporate, management, and staff.• Developed crisis communication plan and crisis weather closing plan of action.• Produced all photography shoots done on Shelton’s properties.• Increased fan base by 74900% on Facebook since July of 2010.• Created and Managed Client Email Database.• Increased email database by over 250%.• Created and Executed Email promotions for +7,000 guests and online email sign ups.• Updated in-house salon protocol training binders, pamphlets, and employee handbook.• Created and implemented strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling.

Communications, Minor In French And Graphic Design

Associates In Art, Art, Communications, Basics