Responsible for developing crisis and issues solutions for the firm's global client roster by leveraging predictive data, digital targeting, and other cutting-edge platforms and strategies.

Sortie Group was founded to provide predictive analytics-driven microtargeting solutions to organizations facing major issues and crises. Leveraging data on hundreds of millions of consumers and over 280 million registered voters, Sortie Group gives clients the power to deliver campaign messaging tailored to specific consumers, modeled out to a level of minutia unseen before. This allows organizations to be radically more impactful in their communications and government affairs efforts.

Rebuilt the organization’s public affairs and issue advocacy department. Hired, trained, and managed a nationwide team of public affairs proffesionals and filled the role of campaign manager on critical issue advocacy campaigns. Positioned as thought leader and issue management consultant to more than 12,000 manufacturing companies. Steered cross-functional teams to develop industry positioning on critical issues and policies. Cultivated and maintained relationships with media, government officials, and think tanks in furtherance of members’ objectives. Set and tracked program success benchmarks to ensure continual growth and efficacy.

Built and managed issue advocacy initiative, GE Voices, which recruits key advocates across globe to mobilize support for mission-critical public policy objectives. Identified and built coalition of strategic advocates, including GE employees, suppliers, industry associations, and relevant special interest groups, in support of shared objectives. Directed campaign strategy and team of more than 20 government affairs and policy professionals. Tracked program success benchmarks to ensure maximum return on investment. Cultivated and maintained relationships with key influencers in both private and public sectors.

Served as senior executive within crisis management and advocacy practices, providing senior-level counsel to c-suite executives and foreign heads of state on major national and international issues and crises. Leveraged traditional media, public affairs, digital media, and government relations to create holistic advocacy campaigns and build partner coalitions in furtherance of clients’ policy and communications objectives. Worked with clients to navigate difficult or highly regulated environments responsibly. Developed and executed communications strategies and messaging that clearly communicated clients’ position and key value propositions to stakeholders including top-tier media, government officials, business leaders, and employees. Collaborated with public affairs and brand communications teams to develop effective strategies and execute tactics required to appease key public stakeholders successfully. Cultivated and maintained relationships with media, government officials, trade associations, and think tanks in furtherance of clients’ goals.

Built issues and crisis practice from ground up. Acted as day-to-day client lead on multiple integrated accounts and managed team of five consultants providing counsel to Fortune 500 companies as well as foreign heads of state. Developed and executed communications strategies and messaging clearly communicating companies’ corporate position and key value propositions to stakeholders including investors, government officials, business leaders, and employees. Facilitated crisis simulations and “war games” in advance of potential risk events.

Provided counsel to a variety of corporate and governmental clients on issues and crisis strategies. Issues and crisis communication strategy tactics include: threat assessment, plan building, simulation training, and response support. Provided counsel to Ketchum’s global corporate practice across numerous disciplines, including long-term, multi-faceted corporate/financial positioning campaigns, employee communications, and investor relations. Clients included Blue Cross Blue Shield Association (National), Best Buy, Chinese National Offshore Oil Corporation (CNOOC), Penn State, and the Alliance for Potato Research and Education

Analyzed future trends regarding cross-national implementation of the Lisbon Trade and Globalization Strategy. Drafted external communications policy briefs which included in-depth summary of EU-Russia and EU-US Transatlantic relations. Managed press coverage for European Union’s 2008 Conference on Russian Energy Relations. Developed policy communication recommendations during high risk events, including the Russian-Georgian Crisis.

Conducted and aided sales transactions for customers. Conducted extensive research on E.R.I.S.A tax law, Hedge Funds, and Emerging Market Fund indicators. Fulfilled role of traditional financial markets analyst. Constructed new equities analysis procedures and continued to manage all analysis activities within firm.