Cris Lopez Email & Phone Number

San Francisco Bay Area

Western Region

Secure and manage relationships with clinical, research and reference Laboratories within the Greater Northeast. Coordinate with senior leadership to implement sales initiatives. Merge the gaps between Sales, Marketing, and Product teams to create a more efficient sales environment. Collaborate with Marketing to create content to educate the sales team and advance deals such as, case studies, competitive information data sheets, and Biocare product collateral. Assist on field sales calls and demos as needed. Conduct and report on market research. Gather feedback from the sales team on a consistent basis to spark innovative ideas for our sales support program initiative. Biocare Medical is an innovator in automated immunohistochemistry (IHC) instrumentation, along with supporting a full range of reagents for IHC and in situ hybridization (ISH; RISH; FISH) testing. Biocare pioneered multiplex IHC detection which accelerated turnaround time, increases instrument productivity and reduces reagent consumption and cost by 50% or more.

San Francisco Bay Area

Developed and retained a quality client base of Homebuilders and related Real Estate Agents and Brokers, through the acquisition of new business and maintenance of existing customers. Assigned territory footprint of Alameda and Contra Costa County, and held over 70% of market share of total footprint. Performed presentations to other professionals educating the benefits of First American products and procedure. Coordinated and participated in networking events with several associations in the San Francisco Bay Area. Assisted upper management with market research to focus on key points of interest and desired clientele.

San Francisco Bay Area

Responsible for driving three metrics; customer loyalty, customer relationship, and customer value. Overseen and optimized all customer interactions focusing on the customer life cycle and all steps customers encounter when interacting with Best Buy Co. Increased customer loyalty through high-quality interactions throughout the sales cycle. Assessed sales, marketing and service department’s involvement to the customer’s buying experience. Identified opportunities and pain points in sales interactions. Gathered customer feedback, analyzed it, and designed specific practices for customer benefit. Delivered ongoing feedback and coaching to employees on business metrics and sales opportunities. Drove margin enhancement through analysis of market survey and statistics. Deployed strategic business plans derived from consumer and employee insight. Managed operating expenses to impact Profit and Loss forecasting to overall increase ROI. Responsible for product flow and store organization including inventory accuracy, floor replenishment, merchandising layouts, and asset protection. Assisting customers with purchases/returns, product information, and problem resolution.