Cris Lupu Email & Phone Number

Heerbrugg

Bucharest, Romania

- Drive the product and business-planning process across cross-functional teams of the company - Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective - Analyze product requirements and develop appropriate programs to ensure they’re successful achieved - Develop, implement, and maintain software production timelines across multiple departments - Appraise new product ideas and strategize appropriate to-market plans

Bucharest Metropolitan Area

- Designing workplace strategies to foster productivity and a sense of belonging- Optimizing HR processes and activities through digitalization and automation- Managing all HR and Transformation Project teams

Bucharest, Romania

- Managing all Bucharest IT teams (9 direct and 70 indirect reports)- Working with senior leadership to ensure the Bucharest hub strategy success through relevant IT projects (IT Infrastructure, Business Continuity and Resumption Plans, Website Vulnerabilities and University relations)- Implementing appropriate technologies (created an all-new Design Language System portal used company-wide) and innovation opportunities (hybrid work app) to facilitate digital transformation - Bringing cost efficiency in the use of local IT budgets (~$150K average annual savings every year)

Bucharest, Romania

- Managing a team of developers, business analysts and project managers (9 direct reports) and a yearly budget of over $1M- Initiating the lead management process and implementing the lead flow with both Marketing and Sales- Setting up the new garretmotion.com website and company Intranet, including CMS architecture and integration with Salesforce and Marketing application tools- Creating Garrett’s first mobile apps (Garrett Connect), including all apps and infrastructure used to during the company’s tradeshows (Biz Connect – internal lead capture app, iPad Legends – dynamic product brochure)

Bucharest, Romania

- Acting as a link between IT and different lines of business (Sales, Marketing and Communications) at VP-level). The role involved a deep understanding of the business strategy and a drive of the IT agenda in the regions, having overall accountability for the successful delivery of new and existing IT initiatives.- Coordinating the IT organization and external vendors to achieve business goals by leveraging appropriate tools (Salesforce.com, Marketo and various Digital Asset Management tools and their integrations: Buzzsumo, Social Advocacy, Spredfast, Synthesio)- Leading Digital and IT projects, within time, cost and quality constraints- Documenting projects for all internal stakeholders on all projects

Bucharest, Romania

- Owning the global demand generation strategy in accordance with the annual budget of Transportation Systems – Aerospace Division- Implementing the Social Media, Campaign Marketing and Marketing Tools strategy- Streamlining the Digital Leads process and the Marketo and Salesforce.com integration, including recurring Web and Marketing technical maintenance pertaining to Search Engine Optimization and Search Engine Management

Bucharest, Romania

- Social Media Trainer and Digital & Social Media Mentor for the Global Marketing Center in Bucharest- Social Media Subject Matter Expert and advocate for the IBM Systems brand in Europe- Executing Digital Marketing Campaigns in collaboration with external agencies and the Presales team (e-mailing campaigns, paid search, content syndication, social marketing campaigns), web management and maintenance coordinating the web team (mobile optimizations, updates, launches, SEO, SEM, tracking, analysis, etc.) to drive demand generation.

- Increasing customer awareness and preferences for IBM solutions and platforms through web, mobile, social media and marketing campaigns- Progressing VLC (Validated Leads Created) and VLRC (Validated Leads Revenue Created) through the sales funnel- Shaping a strategy and execution plan that aligns to a 360 digital marketing approach (market segment marketing, internal/external communications, channel marketing, demand programs, launches and events)

Bucharest, Romania

- Remotely leading a dedicated Co-Marketing support team in India- Support and Training Coordinator for HP Account Managers and Directors- Training and Project Lead for Resellers and/or Partners of the Imaging and Printing Group for Turkey and Africa

Bucharest, Romania

- Providing different deal structures for the Sales team during the client negotiation stages - Ensuring compliance with Oracle's Business Practices for all standard and non-standard contracts (I’ve quoted and booked contracts ranging from $10K up to $3M) - Worked closely with Sales, Legal, Collections, Credit, Revenue Recognition, Audit, Order Administration, Incentive compensations, Migrations and Consulting

Bucharest, Romania

- Delivered in-class or online training sessions for all new EMEA Contract Specialists and Deal Managers- Continuous improvement of training materials and procedures based on survey data- Representing Oracle Contracts in external HR workshops and job fairs

Bucharest, Romania

- Unblocking Unapplied Cash cases by matching client payments with blocked invoices- Performing due diligence and history tracking for mismatched payments- Solved a $1M blocked payment case

Bachelor Of Business Administration (B.B.A.), International Economics

Main fields studied: Macro and Microeconomics, Accounting Basics, Financial Mathematics, Commercial Law, International Financial.

Master’S Degree, Project Management

Project Management with European funds

Education record