Strategic Leadership:Orchestrating the development and execution of a comprehensive marketing strategy aligned with overarching business objectives. Providing visionary leadership and fostering collaboration across cross-functional teams to ensure a unified and impactful brand message.Brand Management:Guiding the development and maintenance of a robust brand identity, ensuring consistent representation across all channels. Driving initiatives to elevate brand visibility and equity in the market.Customer Acquisition and Retention:Focused marketing efforts on generating inbound leads for the sales team. Leading initiatives to acquire new customers and retain existing ones through targeted marketing campaigns and effective customer segmentation.Thought Leadership:Consistently producing and distributing high-quality content, including articles, blog posts, and securing speaking engagements. Showcasing expertise and delivering valuable insights to our audience while addressing industry challenges.Digital Marketing and Data-Driven Decisions:Leading digital marketing initiatives to enhance WISER's website visibility on search engine results pages (SERP), encompassing SEO, SEM, social media, email marketing, and other online channels. Staying abreast of evolving industry trends in digital marketing through tools like Google Search Console, Google Ads, and SEO to ensure cutting-edge digital strategies. Utilizing these analytics and data insights to inform marketing strategies and measure performance. Product Marketing:Collaborating with the product team to craft and execute go-to-market strategies for new products and features. Ensuring effective communication of product value propositions to target audiences.Partnerships and Collaborations:Engaging in strategic partnerships to amplify marketing reach and impact, fostering collaborative efforts for mutual growth.

Scenic Consulting Group, a Professional Services Firm established to provide specialized environmental and engineering services. Scenic was formed to connect engineering services and environmental sciences intentionally. Our staff focuses on natural resources assessment, management, and permitting. Our firm also offers unique expertise related to coastal resiliency, focused on environmental assessment, shoreline stabilization, and monitoring.

TagoIO offers the tools for your business to manage devices, store data, run analytics, and integrate services. It combines everything with an easy-to-use application and user management system.

Manage multiple projects, teams and client brand identities in a fast-paced agency environment. Identify brand positioning in targeted vertical markets and develop integrated marketing campaigns for those markets. Ensure marketing activities align with and achieve business objectives. Expertise in marketing electronic components, chemicals, medical devices, robotics, and industrial gas products, to name a few.

Provided marketing consulting for clients in marketing outreach support, brand development and new business development.

Define strategy for, and develop, execute and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with management, internal departments and vendors to coordinate overall marketing effort in accordance with corporate goals. Developed the corporate and marketing communications plan and developed and manage budgets totaling $1.2 million for three separate business units in EMEA and North America. Develop and coordinate product launches, which includes rebranding marketing strategies, public relations, website landing pages, collateral development, advertising, and trade shows. Develop media relationships, work with several publishers and editors in developing successful public relations campaigns, write press releases and internal communications.

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and website content. Coordinated and developed all direct mail and promotional campaigns, which included email campaigns, direct mail pieces, small targeted mailings, sponsor packets, and telemarketing. Developed and placed all advertising, including trade publications, and internet advertising. Maintained communication with management to ensure marketing activities aligned with business goals. Selected conference venues, and supervised each meeting planner, during planning, and onsite, during each event.

Managed both the OEM and commercial versions of the company’s flagship product offering. Developed advertising and promotional campaigns. Managed development of all sales and marketing material. Managed development and design of all packaging and manuals, including translation into five languages. Analyzed emerging industry trends, including searches of the latest scientific research and literature. Analyzed competitive products, including hands-on testing. Tracked, projected, and reported both advertising and circulation-based marketing programs. Gathered and defined customer requirements and desires. Managed development of the software for the product, working with technical professionals on product algorithms, test feedback, and product modifications. Developed and executed test procedures, and coordinated and oversaw all AAMI SP10 protocol validation for 510K approval. Trained large CROs, service bureaus, sales managers, and end-users.