Responsible for digital strategy and delivery across Teamspirit's entire client base, I pull together the digital capabilities across the four Teamspirit brands including, PR, Comms, media planning and buying and partnerships.Tasked with ensuring the agencies are driving digital efficiencies and best practice through all aspects of our client work I head up the digital acceleration group tasked with improving knowledge intelligence and integration across the group.My client facing role is hugely varied ranging from the activation of employee-led, content backed social media strategies, to the design and development of complex financial modelling web environments, from consulting on the best use of online display advertising to attract specialist audiences, to identifying the core use cases for light-touch mobile application roll out for clients.

Worked directly with agency founder in new business wins for Nuffield Hospitals, CSHealthcare, Newbury Racecourse, Intuit and Ascot Racecourse Headed up agency’s key integrated advertising accounts, Ascot Racecourse, CSHealthcare, Tramlink and the RFUDeveloped proposals that secured IPA agency membership in July 2007

Worked as a digital and direct marketing consultant.Worked in both B2B and consumer space in the music, gaming and ICT sectors.Worked directly with clients and with other agencies - including Agency Inc, Brand-links, Wheelhouse and Pancentric - to provide specialist consultancy in direct response marketing to help brands make the transition from purely offline to online marketing. Worked from a low overhead base to build specialist, bespoke teams, to combine the correct set of key skills in order to execute integrated direct response briefs for clients with limited budgets, but big ambitions. Developed specialisation in the set-up, development and management of E-CRM programmes with Pancentric ltd. utilising their market leading email tool Enabler.o Developed early online customer engagement models for NCSoft to manage the ECRM activity for online gaming audiences encompassing live-chat, email and forum integrationo Helped Napster to bridge the gulf between their undoubted online brand dominance to leverage the brand offlineo Helped i2 to redevelop the communications strategy for their online product portfolio

Headed up O2 Online account following the merger of Genie Mobile and BT Cellnet• Responsible for direct team of 12 delivering early social media campaigns, utilising the network's emergent data platforms using WAP and MMS to engage a core youth customer baseLaunched BlackBerry in UKLaunched World Online ISP, growing its customer base to 1.2m in the UK prior to their IPO.Headed up pan-European small business solutions launch for Hewlett Packard Small Business Division