Crispin Stephens Email & Phone Number

I am currently working freelance supporting businesses and working professionals with essential career skills training and 121 coaching support. I am driven by a passion for supporting and empowering individuals and teams to unlock their career potential using a coaching-led approach to self-learning and skills development. I am available to support businesses & teams grow their career learning & development programmes.Key Achievements: 121 coaching programme with Creative Marketing Agency - helping support personal development and goal achievement. 121 coaching programme to support functional leaders in one of the UK's fastest growing drinks businesses121 tailored coaching & essential career skills programme to support young professionals

Sesto San Giovanni, Milan, It

⇨ Managed a team of 20, across On/Off Trade, E Commerce and Bartender Training & Advocacy roles. ⇨ Developed 1-3 Year Channel & Customer Marketing & Activation strategies and plans ⇨ Influenced global customer marketing strategies and frameworks as part of global marketing leaders forum Key Achievements: ⇨ Helped UK business growth x3 net sales and gross margin over 5 years as one of UK’s fastest growing spirits companies. ⇨ Led long-term 5 Year Channel, & Customer Marketing strategic plan - created functional strategic priorities & team /cultural enablers⇨ Developed team capabilities through personal learning & development plans & building a functional leadership model. Developed functional competency matrix and technical skills training programme. Assessed & supported skills development aligned to objectives – based on a 70/20/10 model ⇨ Directed UK Campari Academy Bartender training programme. Engaged 5,000 UK bartenders / achieved an average 9/10 satisfaction rating. ⇨ Directed Aperol channel activation plans – to become fastest growing On Trade Spirits brand (2023 vs 2019). & UK’s No.1 branded cocktail. ⇨ Implemented largest On Trade activation & events programme - with over 300 live events across country - sampling 50,000 new consumers, boosting consumer engagement by 30%⇨ Developed and launched Channel segmentation and Perfect Store Activation models. Integrated Perfect Store model +25% improved ROI generated across core portfolio as a result.

Pembroke, Bm

2014-2018: Head of Planning & ActivationResponsibilities:Managing team of 13 across UK On & Off Trade channels⇨ Leading Channel & Customer Marketing commercial planning and activation across Brown-Forman brands (including Jack Daniel’s family of brands, Southern Comfort & Chambord) ⇨ Managing business partnership between Brown-Forman & Bacardi UK Leaderships teamsAchievements:⇨ Delivered category leading net sales growth of 8% aligned to Brown-Forman business targets⇨ Led American Whiskey category training programme for UK organisation & leading UK retail buyers & bar managers. Trained over 400 in 1 year, increased category market share by 14%. ⇨ Successfully led multiple channel and customer activation platforms across brand portfolio ⇨ Launched and grew Tennessee Honey to be No.1 Spirits NPD achieving retails sales of £50 Million over 3 period. Planning & activation On & Off Trade Experiential Event Sampling programme -across 500 leading customers. Trialled 80,000 new consumers.⇨ Achieving category captaincy with leading On/ Off Trade customers including Matthew Clark & Tesco

Bournemouth, Dorset, Gb

Responsibilities:⇨ Responsibility for full marketing mix of Organix Snacks business worth £30 Million turnover⇨ Managing team of 4 including brand managers and food developerAchievements:⇨ Achieved YOY sales growth of 24% and annual profit growth of 20% for snacks business ahead of business targets for 2009-2010. ⇨ Led first ever TV led through the line £1M marketing campaign for Snacks (drove +15% sales)⇨ Led 3 Year NPD pipeline launching New Goodies Fruit & Water Drinks (20% market share in yr. 1) & Steamed Meals Innovation launch (16% market share in yr. 1) ⇨ Led need state based category planograms for snacks across Tesco, Sainsbury’s and Boots.

Paris, Ile-De-France, Fr

2006-2007: Project Manager - Allied Domecq Integration ⇨ Led UK cross functional project team (8) to integrate Allied Domecq business into UK operation ⇨ Developed and integrated planning process & managed UK & International stakeholders⇨ Achieved integration on time and budget, with minimum disruption to business 2003-2006: Marketing ManagerResponsibilities⇨ Led full brand re-positioning process, from consumer/market research, insight workshops, and strategy planning, to creative and media briefing and advertising development, through to £2.5m campaign launch (consumer and trade) ⇨ Managed sponsorship of Martell Cognac Grand National. Developed £1.5M through the line through the line plans ⇨ Developed 3 year plans and annual brand plans with £3+ million budget Achievements ⇨ Grew Cognac value share + 5% / Brand profit growth + 4%⇨ Achieved growth of spontaneous awareness of Martell Cognac Grand National to 40%, ahead of cognac category⇨ Won Sponsorship of Decade award at ISA 2005 awards