Crispin White Email & Phone Number

London, United Kingdom

Strategic marketing development and execution for B2B service companies across different industries. I am also responsible for campaign planning and measuring ROI, managing the team, stakeholder engagement, budgeting and reporting.My Key Project Highlights/Accomplishments include:• At De La Rue I worked on Lead nuture and market development. I was responsible for the marketing launch of DLR Analytics. Achieved 50% market penetration in one year. Won prestigious Central Banking Award.• With the Institute of Actuaries initiative, I developed business development strategy, including launching a new product that achieved 300% of target. I also trained and developed staff while designing and rolling out tone of voice training for staff. Finally, I increased registrations for entry exams with 149% achieved.• For a BPO company, I delivered structure and rigour to marketing initiatives by planning marketing strategy for HR services business after reviewing, implementing, and testing the strategies.• The Hay Group project required me to translate new business strategy into a marketing plan while serving as acting CMO for 13 months, leading an international team of 130 Marketers across HQ & 49 countries. I also implemented a new tone of voice with a roll out to 3,500 employees, brand refresh, brand centre, brand behaviours, and value propositions. Next, I built a new content development team to support new thought leadership strategy. Last, I led projects for CRM implementation, new website, and brand refresh.• For a property services client, I drove revenue for one of the group’s internet sites with declining numbers by developing and implementing a new sales and marketing strategy and within six months the site had recovered its previous loss of sales and YoY increased sales by 15%.http://www.chiswickmarketing.com

London, United Kingdom

Bequeathed's Will for Good is a legacy and fundraising tool for charities. We have signed up 150 charities. They promote to their supporters and around 42% leave a gift in their free will.

London, United Kingdom

Thinkfarm creates brands, helps them grow, formulates and writes messaging, designs brand identities and produces marketing campaigns to engage consumer, business and internal audiences alike. We work with people as diverse as NEX, Magic Radio, Banking Circle, The O2, Team GB and The Rolling Stones, building brand stories that entertain, educate, further a cause’s interests or achieve specific business aims.Our clients choose to work with us because we are experienced creative thinkers, marketing strategists, producers, designers and media experts. We’ve all spent years working through our crafts. We know how to get the best out of the other creative specialists we work with – and our approach makes sure that everyone delivers to clearly defined goals.

The mission of Before I Go Solutions is to help people prepare for a good end of life by getting all their affairs in order. Making plans for your funeral, advanced care directives, your digital legacy and much more ensures peace of mind for your family.

London, United Kingdom

Rebrand and marketing for this strategy consulting firm. Working with the CEO and partners create a new brand identity and strengthen the positioning in their sector with clear messages. Plural Strategy drives growth and deliver real impact for their clients through analytical problem-solving, deep industry expertise, and our customer-first approach. They have increased three-fold in size since the rebrand.

Basingstoke

Working on digital marketing, new product launch, business development, lead nurture and marketing campaigns.Involved in the partnership between Disney, Star Wars and De La Rue that raise £186,000 for charity by designing and selling a limited edition of banknotes.Installed and delivered a new website, CRM and email marketing.

London, United Kingdom

Acted as Chief Marketing Officer at Hay Group (now part of Korn Ferry). Reporting to the CEO and the management board. Translated new business strategy into a marketing plan while serving as acting CMO for 13 months, leading an international team of 130 Marketers across HQ & 49 countries. Met client needs by creating new positioning and value propositions. Designed new marketing organisation and operating structure. Implemented new tone of voice with a roll out to 3,500 employees, brand refresh, brand behaviours, and value propositions. Built a new content development team to support new strategy. Led projects for CRM implementation, new website, and brand refresh.Responsible for the brand, positioning, marketing strategy and implementation of all marketing activities across solutions, products, services and industry sectors. Focused on developing brand and marketing strategies that accelerate growth. helping to develop and restructure the marketing functions and teams, processes, and infrastructure.Focus of role: Brand strategy and positioning, business and account development planning, marketing communications, including digital channels, demand and lead creation, public relations, field marketing

London, United Kingdom

As Group Marketing Director, I directed the worldwide marketing strategy and managed implementation in the operating companies, including Ineum Consulting, Parson Consulting, Proudfoot Consulting and Kurt Salmon Associates. Reporting to CEO and main board of this £350m UK plc. Managed global marketing team of 47 with a significant budget accountability to CEO..My Accomplishments included:• I managed communications for the city, including branding, IR websites and presentation styles. Additionally, I managed IR PR agency. Solid communications led to significant improvement in investor sentiment.• I generated significant new business by installing new sales programmes.• I also increased sales and cross selling by implementing key account development programme. Targeted new and existing Fortune 500 business through collaboration with unit CEOs and Heads of Sales. • I created a stronger and coherent Group identity leading to more cross selling opportunities. New brand design and standards 100% applied in all parts of the business from sales, marketing to HR and delivery teams.•With six acquisitions I was expert in post-merger integration, including rollout of Group brand, internal and external merger communications, integration of marketing teams.• I was able to reduce the group’s annual spend on information and data by 45% by producing the group’s first information strategy and managing the implementation.

London, United Kingdom

In this position, I led the marketing operations of an $850M management consulting firm headquartered in Chicago with a London office staffed with 33 partners, generating about $55M in revenues. I also was responsible for strategic planning, brand management, positioning and marketing campaigns.My Accomplishments included:• Increasing brand awareness from 4% to 35% in target audience of UK FTSE 350 CEOs.• Driving new sales by developing strategic marketing programmes.• Installing key account and business development plans that allowed partners to sell more to existing clients. • Increasing value from the six year Royal Academy sponsorship. Introduced the “portraits of business” programme at the RA, which cemented long-term relationships with key clients.