Crispin White

Crispin White Email and Phone Number

Non-Executive Director, Interim B2B Marketing Director, CMO, Marketing Strategy, Business Development @ Bequeathed
london, england, united kingdom
Crispin White's Location
London, England, United Kingdom, United Kingdom
Crispin White's Contact Details

Crispin White personal email

About Crispin White

A results-driven, innovative and accomplished B2B marketing director. I have a proven record of success developing, executing and leading fact-based marketing strategy, market segmentation, value propositions while driving revenue and increasing market share. I am using these skills in my roles as Non-Executive Director at Bequeathed and Before I Go Solutions.On a consistent basis, I am able to deliver marketing business development and sales programmes with clear and defined ROIs, as well as extensive experience in branding, key account development, M&A, investor relations, CRM design and installation, digital marketing, marketing communications, internal communications, public relations, and information management. I am also adept at directing teams in a matrix environment in management consulting, law, publishing, education, information systems, technology, and accounting. A key driver to my professional success has been applying my interpersonal skills to effectively interact and build strategic alliances with clients, senior leaders, associates, and other parties.* For a security printer launched new software product that sold to over a third of the market in under one year. Won industry award.* For a professional membership organisation new product launch. Achieved 300% of target. * For a legal services company achieved 133% of the launch sales target, 15 x cost of sales, 20 x campaign cost.* For a FS fintech services company developed a sharp new proposition to ready business for sale. Business sold at a high multiple.* For a management consulting firm delivered new brand and positioning.Connect or call me directly to find out more about how I can help: Crispin White 07958 677 649Specialities: Strategies and marketing programmes that deliver significant return on investment. Post merger integration. mergers and acquisition marketing strategy. Brand strategy, brand positioning, USPs and value propositions, tone of voice, branding, business development campaigns, direct mail, email marketing, digital marketing, SEO

Crispin White's Current Company Details
Bequeathed

Bequeathed

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Non-Executive Director, Interim B2B Marketing Director, CMO, Marketing Strategy, Business Development
london, england, united kingdom
Website:
bequeathed.org
Employees:
13
Crispin White Work Experience Details
  • Chiswick Marketing Ltd
    Director - Marketing, Strategy, Brand, Campaigns
    Chiswick Marketing Ltd Jun 2007 - Present
    London, United Kingdom
    Strategic marketing development and execution for B2B service companies across different industries. I am also responsible for campaign planning and measuring ROI, managing the team, stakeholder engagement, budgeting and reporting.My Key Project Highlights/Accomplishments include:• At De La Rue I worked on Lead nuture and market development. I was responsible for the marketing launch of DLR Analytics. Achieved 50% market penetration in one year. Won prestigious Central Banking Award.• With the Institute of Actuaries initiative, I developed business development strategy, including launching a new product that achieved 300% of target. I also trained and developed staff while designing and rolling out tone of voice training for staff. Finally, I increased registrations for entry exams with 149% achieved.• For a BPO company, I delivered structure and rigour to marketing initiatives by planning marketing strategy for HR services business after reviewing, implementing, and testing the strategies.• The Hay Group project required me to translate new business strategy into a marketing plan while serving as acting CMO for 13 months, leading an international team of 130 Marketers across HQ & 49 countries. I also implemented a new tone of voice with a roll out to 3,500 employees, brand refresh, brand centre, brand behaviours, and value propositions. Next, I built a new content development team to support new thought leadership strategy. Last, I led projects for CRM implementation, new website, and brand refresh.• For a property services client, I drove revenue for one of the group’s internet sites with declining numbers by developing and implementing a new sales and marketing strategy and within six months the site had recovered its previous loss of sales and YoY increased sales by 15%.http://www.chiswickmarketing.com
  • Bequeathed
    Non-Executive Director - Marketing And Strategy
    Bequeathed Feb 2019 - Present
    London, United Kingdom
    Bequeathed's Will for Good is a legacy and fundraising tool for charities. We have signed up 150 charities. They promote to their supporters and around 42% leave a gift in their free will.
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  • Thinkfarm
    Marketing Consultant, Brand, Strategy, Positioning, Naming
    Thinkfarm Apr 2014 - Present
    London, United Kingdom
    Thinkfarm creates brands, helps them grow, formulates and writes messaging, designs brand identities and produces marketing campaigns to engage consumer, business and internal audiences alike. We work with people as diverse as NEX, Magic Radio, Banking Circle, The O2, Team GB and The Rolling Stones, building brand stories that entertain, educate, further a cause’s interests or achieve specific business aims.Our clients choose to work with us because we are experienced creative thinkers, marketing strategists, producers, designers and media experts. We’ve all spent years working through our crafts. We know how to get the best out of the other creative specialists we work with – and our approach makes sure that everyone delivers to clearly defined goals.
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  • Before I Go Solutions Community Interest Company
    Chair, Non Executive Director - Strategy, Branding And Positioning
    Before I Go Solutions Community Interest Company Jun 2021 - Dec 2023
    The mission of Before I Go Solutions is to help people prepare for a good end of life by getting all their affairs in order. Making plans for your funeral, advanced care directives, your digital legacy and much more ensures peace of mind for your family.
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  • Plural Strategy
    Marketing
    Plural Strategy Mar 2018 - Mar 2019
    London, United Kingdom
    Rebrand and marketing for this strategy consulting firm. Working with the CEO and partners create a new brand identity and strengthen the positioning in their sector with clear messages. Plural Strategy drives growth and deliver real impact for their clients through analytical problem-solving, deep industry expertise, and our customer-first approach. They have increased three-fold in size since the rebrand.
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  • De La Rue
    Marketing, Strategy, Marketing Management, Campaign Management, Project Delivery
    De La Rue Nov 2016 - Jun 2018
    Basingstoke
    Working on digital marketing, new product launch, business development, lead nurture and marketing campaigns.Involved in the partnership between Disney, Star Wars and De La Rue that raise £186,000 for charity by designing and selling a limited edition of banknotes.Installed and delivered a new website, CRM and email marketing.
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  • Hay Group
    Chief Marketing Officer - Marketing Strategy, Brand Strategy, Marketing Management
    Hay Group Sep 2013 - Oct 2014
    London, United Kingdom
    Acted as Chief Marketing Officer at Hay Group (now part of Korn Ferry). Reporting to the CEO and the management board. Translated new business strategy into a marketing plan while serving as acting CMO for 13 months, leading an international team of 130 Marketers across HQ & 49 countries. Met client needs by creating new positioning and value propositions. Designed new marketing organisation and operating structure. Implemented new tone of voice with a roll out to 3,500 employees, brand refresh, brand behaviours, and value propositions. Built a new content development team to support new strategy. Led projects for CRM implementation, new website, and brand refresh.Responsible for the brand, positioning, marketing strategy and implementation of all marketing activities across solutions, products, services and industry sectors. Focused on developing brand and marketing strategies that accelerate growth. helping to develop and restructure the marketing functions and teams, processes, and infrastructure.Focus of role: Brand strategy and positioning, business and account development planning, marketing communications, including digital channels, demand and lead creation, public relations, field marketing
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  • Management Consulting Group Plc
    Marketing Director - Strategy, Business Development, Brand Strategy, Demand Generation
    Management Consulting Group Plc Nov 2000 - May 2007
    London, United Kingdom
    As Group Marketing Director, I directed the worldwide marketing strategy and managed implementation in the operating companies, including Ineum Consulting, Parson Consulting, Proudfoot Consulting and Kurt Salmon Associates. Reporting to CEO and main board of this £350m UK plc. Managed global marketing team of 47 with a significant budget accountability to CEO..My Accomplishments included:• I managed communications for the city, including branding, IR websites and presentation styles. Additionally, I managed IR PR agency. Solid communications led to significant improvement in investor sentiment.• I generated significant new business by installing new sales programmes.• I also increased sales and cross selling by implementing key account development programme. Targeted new and existing Fortune 500 business through collaboration with unit CEOs and Heads of Sales. • I created a stronger and coherent Group identity leading to more cross selling opportunities. New brand design and standards 100% applied in all parts of the business from sales, marketing to HR and delivery teams.•With six acquisitions I was expert in post-merger integration, including rollout of Group brand, internal and external merger communications, integration of marketing teams.• I was able to reduce the group’s annual spend on information and data by 45% by producing the group’s first information strategy and managing the implementation.
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  • A T Kearney
    Head Of Marketing
    A T Kearney Jul 1998 - Nov 2000
    London, United Kingdom
    In this position, I led the marketing operations of an $850M management consulting firm headquartered in Chicago with a London office staffed with 33 partners, generating about $55M in revenues. I also was responsible for strategic planning, brand management, positioning and marketing campaigns.My Accomplishments included:• Increasing brand awareness from 4% to 35% in target audience of UK FTSE 350 CEOs.• Driving new sales by developing strategic marketing programmes.• Installing key account and business development plans that allowed partners to sell more to existing clients. • Increasing value from the six year Royal Academy sponsorship. Introduced the “portraits of business” programme at the RA, which cemented long-term relationships with key clients.
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Crispin White Skills

Management Consulting Strategy Marketing Strategy Business Strategy Consulting Marketing Communications Marketing Change Management Management Direct Marketing Business Transformation B2b Business Planning Business Development Mergers And Acquisitions Start Ups Project Management Business Process Improvement Program Management Crm New Business Development Stakeholder Management Coaching Entrepreneurship Digital Marketing Marketing Management Lead Generation Market Research Sales Leadership Development Strategic Planning Customer Relationship Management Interim Management Restructuring Budgets Professional Services Competitive Analysis Recruiting Outsourcing Project Planning Brand Development Strategic Partnerships Mergers International Business Training And Development Team Leadership Team Management Planning Budgeting And Forecasting

Frequently Asked Questions about Crispin White

What company does Crispin White work for?

Crispin White works for Bequeathed

What is Crispin White's role at the current company?

Crispin White's current role is Non-Executive Director, Interim B2B Marketing Director, CMO, Marketing Strategy, Business Development.

What is Crispin White's email address?

Crispin White's email address is cr****@****ail.com

What are some of Crispin White's interests?

Crispin White has interest in Children, Environment, Science And Technology, Animal Welfare, Arts And Culture.

What skills is Crispin White known for?

Crispin White has skills like Management Consulting, Strategy, Marketing Strategy, Business Strategy, Consulting, Marketing Communications, Marketing, Change Management, Management, Direct Marketing, Business Transformation, B2b.

Who are Crispin White's colleagues?

Crispin White's colleagues are Stuart Holness, Alexis Robson, David Roberts Mciof, Adam Belcher, Boldizsar Dancza, Pier Thomas, Emma Rylance.

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