Cris Rees Email & Phone Number

Serve as our organization's Sr. Product Manager over all outbound marketing channels, and strategic lead over targeting, personalization, testing and messaging. Manage a team of Channel Managers over WhatsApp (Latin America), SMS (US), Email (global), and Web/App notifications to reach and engage our millions of global patrons in their preferred channels. Partner with our Engineering and UX team, and outside agencies, to develop highly engaging personalized user experiences that are developed to help patrons achieve success in their unique patron journeys. These experiences are core to engaging our audiences in inspiring discoveries and have resulted in significant growth for our organization in exceeding key business goals around retention and engagement metrics. Oversee the ideation of these user experiences, gathering patron feedback, testing, optimization, analysis and reporting. Oversee our organization's full marketing budget, working closely with other Product and Global Marketing Managers to ensure the budget is invested to produce effective results. Manage a team of Marketing Managers who run our Paid Advertising in Facebook, Google and other channels, Journey Development, Marketing Automation, Product Marketing and Reporting. Set the strategic vision for Marketing Managers, and help ensure accountability, visibility, growth, recognition and success--both for the organization and for the individuals.

Greater Salt Lake City Area

Lead a global personalization strategy focused on helping provide inspiring discoveries that bring joy to our patrons Establish the objectives, goals, strategies, and plans for weekly personalization campaigns that reach millions of patrons worldwide Develop deep personalization and audience segmentation strategies that provide compelling and relevant discovery experiences Nurture strong relationships with diverse teams of highly talented engineers, designers, campaign managers, researchers, and analystsFoster a culture of constant testing, learning, optimizing, reporting and reaching higher.

Greater Salt Lake City Area

Cultivated a strategic vision to reach and engage over 6 Million customers in personalized discoveries about their ancestors found in obituaries and other historical records, and tied to compelling historical events.Worked with a team extremely talented campaign managers to help generate up to 10x growth in many of the organization’s most valued KPIs, while helping solidify the brand as a leader in providing rich personalized discoveries.

Greater Salt Lake City Area

Created multi-channel strategies to meet patron needs throughout their customer journey Helped foster an environment of testing, learning, optimization and reporting

Greater Salt Lake City Area

Recruited a team of marketing superstars with talents in email automation, database segmentation, personalization, and effective experience creation. Created an environment that celebrated team wins and smart failures

Greater Salt Lake City Area

Developed strategic email marketing campaigns for top-tier national clients like SeaWorld, Disneyland, Macy’s, Wydham, Target, and hundreds of other top brands.

Greater Salt Lake City Area

Implemented nurturing, retention and sales strategies that helped drive strong increases in sales and led to renewed client contracts

Greater Salt Lake City Area

Established a pattern of rapid testing, analyzing and optimizing that led to strong increases in conversion.

Greater Salt Lake City Area

Developed clear, simple and compelling messages.

Managed marketing and advertising for a talented team of eye doctors and cosmetic surgeons.

Led a team of amazing public relations professionals to help generate hundreds of positive press articles. Invited to join a team of fitness experts led by the US Dept. of Agriculture in Wash. D.C.

Prepared and helped launch a national media campaign that netted hundreds of positive news stories. Interviewed with dozens of local and national media reps on a regular basis. Trained other media relations specialists.

Worked with highly talented individuals as we prepared for media and VIP guests during the Olympics. After fulfilling a one-year contract with the company, I accepted several additional projects as a freelance writer.

Managed a team of 21 newspaper reporters and helped oversee daily team deadlines. In Additionally, wrote for both the newspaper and Web.

Portland, Oregon Area

Helped plan and stage promotional events, including the station’s major year-end event (the “Last Chance Summer Dance”). Hosted musical talent, and worked with local business leaders and vendors to promote the station and events.

Ba, Public Relations

Activities and Societies: Advanced courses in interpersonal communications, film, radio & Spanish language

As, Communications