-Deep experience in healthcare, life sciences, and health IT subject matter -Structure and maintain contractual marketing and PR relationships between the agency, clients, vendors, and partners-Concept and manage the marketing strategy for the agency's client base, customizing according to client and maintaining positive KPI's based on data analysis-Develop branding, positioning, target personas, and messaging -Direct teams of account managers and content creators, overseeing content and social strategy -Create influencer campaigns, both long and short term -- then identify, engage, and execute with influencers-Strategize data-driven paid social media strategy and execution (Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, etc.)-Ensure campaigns are highly integrated cross-channel-Oversee programmatic and digital advertising campaigns, optimizing creatives to achieve highest ROI-Lead the strategic planning and management of clients' brand and voice across channels-Provide expert insights based on analytics to determine effectiveness of campaigns to maximize traffic and awareness, as well as increase revenue-Community management -Drive the development of thought leadership in the industry -Identify and monitor trends in social media and implement improvements to campaigns-Buy media and manage several large budgets, maximizing ROI and achieving jointly-set objectives

-Social media marketing, strategy, and law consulting to a wide array of brands including I Love NY, Hyatt Times Square, Ray Ban, Brookfield Place, ACUVUE, Google, Sony, and many others-Create content, including high-quality photos and video-Act in an influencer capacity-Manage meet-ups, events, influencer marketing, ambassador programs, and communities Professional Experience in the field: - Concepted and implemented social media strategy, organic and paid- Established and grew social media accounts, to tens of thousands of followers in one year- Created content and contracted with artists to generate content- Sought out appropriate artists / content creators - Ensured all appropriate contracts / releases were signed- Curated influential and beautiful content fitting on each platform, integrating each post with the overall marketing strategy, SEO, and brand identity- 10+ years direct experience in marketing via digital media Growth Strategy:- Grew accounts on each platform consistently, month over month- Posted at least once per day (including weekends and holidays), at peak times for each account - Prioritized organic growth via owned content while maximizing paid and earned media - Stayed abreast of and capitalized on trends- Interacted via comments with followers, resolving any issues with transparency for positive CRMAnalytics:- Used different programs to track metrics, certified on all major analytics platforms and CRMs - Track new & lost followings- Track likes / comments per post- Overall engagement rate- Reach- Earned / paid media - Visitor frequency rate- Assisted social conversions-Leads generated- Follower demographics-Google Analytics, Sprout Social, Hootsuite, Hubspot, IFFT- Created reports to advise clients on progress

- Taught a wide variety of business and law classes, from 100- to 400-level, both distance education and classroom-based programs, traveling across three continents to do so - Operated with a high degree of autonomy to prepare high-quality, effective class plans and teaching materials according to rigorous administrative guidelines and sound teaching principles- Consistent excellent reviews 10-20% higher than average from both administration and students

- Director of marketing and PR for a non-profit organization that sought progressive social change via the arts- Growing and managing a geographically disparate community- Planning, organizing, promoting and overseeing exhibits and events - Researching and negotiating business development opportunities, including spearheading an initiative providing art classes to underprivileged youth - Working closely with nationally recognized artists, Pulitzer prize winners, the NC Poet Laureate, the NC Humanities Council, and other distinguished partners and clientele - Strategizing and growing revenue through various methods, from grant-writing to expanding membership - Increased number and scope of programs, including the annual juried show by 75%- Oversaw web site (to include content and design) as well as all social media accounts

- Examined and recommended most efficient organizational structures for human resource capital for four geographically diverse locations in Asia based on personally-conducted research and expertise- Instructed high-level U.S. military personnel, DoD civilian employees, and Japanese national employees on management related orders and regulations through large-scale presentations as well as one-on-one- Extensive coordination and liaising with various departments such as the budgeting office to ensure reliable, effective, smooth processing of complicated and high-visibility Table of Organization Change Requests (TOCRs)

- Strong project management experience, consulting as business development lead for five project core teams at Sony, including overseeing the implementation of Win 7 onto VAIO PC images- Researched, analyzed, and negotiated strategic business opportunities for Sony’s VAIO computer division for all countries in North and South America, reporting back to HQ in Tokyo- Generated upwards of $42 million per annum in downstream revenue, meeting 100% of target budget despite flagging economy through creative problem solving- Demonstrated clear leadership in working closely interdepartmentally with Sony’s law, engineering, marketing, and finance groups to manage contracts’ correct implementation- Drafted and edited contracts and managed ongoing strategic relationships with large third party corporations with companies such as Microsoft, Symantec, Adobe, and Google

- Strategized, created, and implemented a marketing and media plan for a privately held radiology company- Increased capacity from 60% to over 80% through well-planned and structured campaigns- Coordinated and managed the PR for the company’s profitable new joint venture- Researched and negotiated contracts with national insurance companies to increase the scope of patient base through complicated capitation agreements- Created database, ran reports and compiled data monthly to present to a consortium of doctors to advise on initiatives, research, and use of funds