Cristal Hernandez, Mba Email & Phone Number

Edinburg, Texas, United States

• Plan marketing and branding objectives.• Expand product solutions and offerings.• Prepare marketing strategies alongside other company executives and staff.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Prepare and adhere to budgets.• Oversee creation and delivery of press releases, advertisements, and other marketing materials.• Design print ads and publications.• Plan Media buys and schedules for TV, Radio, Newspaper, Digital, and Direct mail.• Ensure brand messages are consistent.• Gather and analyze customer insight.• Nurture and enrich all external perceptions of the company and growth of market share.• Engage consumers on social media.• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.• Lead all areas of content generation and production across all media platforms.• Take calculated risks based on data-driven analytics.• Drive direct marketing.• Engage other organizations within the community.• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

• Design and launch marketing campaigns for TV, Radio, Newspaper, Magazines, and Digital.• Create company literature and other forms of communication.• Create marketing and promotional materials, both print and electronic.• Work with advertisers for timely and useable ad submissions.• Copyedit, proofread, and revise communications.• Recommend, implement and maintain site design and operation.• Work with manager and business units to determine event budget and manage expenses to that budget.• Promote products and services through public relations initiatives.• Develop marketing communications campaigns.• Create thought leadership materials.• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.• Identify, develop and execute communications strategy for key media contacts and customer references.• Research media coverage and industry trends.• Develop fresh story ideas.• Conduct extensive media outreach.• Coordinate scheduling and logistics.• Coordinate events and press interviews.• Manage information.• Prepare agendas and conduct research.

Mcallen

• Copy-writer• Schedule production equipment• Video and audio editor• Prepare and adhere to schedules • Assisting actors and crew• Set up of set and equipment• Set up of production office• Running errands for production• Script translator• Making shot lists, logs, and paperwork needed for post-production• On camera talent• Radio voice-over talent • Assign traffic instructions to TV stations

Fiesta Chevrolet

• New/used vehicle registrations• Vehicle stock ins• Accounts payable • Accounts receivable• Following up with banks for contract funding• Revising accounting schedules

Part Time Sales Lead Generation Makeup Artist Photography

Master Of Business Administration (M.B.A.)

Relevant Coursework • Foundations of Management • Foundations of Marketing • Statistical Foundations • Financial & Managerial Accounting •.

Bachelor Of Arts (Ba), Mass Communication/Media Studies

Activities and Societies: Bronc Tv and RadioRelevant coursework • Mass Communication & Society • Writing for Mass Media • Communication.