Senior Director Of Marketing, Communications And Customer Engagement
Current
Oct 2022 - Present
AeroLeads people directory · profile
Cristal Woodley Email & Phone Number
Senior Director of Marketing @ Renown Health | MBA in IT Management
at
Renown Health
2 work emails found
@renown.org
3 phones found area 775
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director of Marketing @ Renown Health | MBA in IT Management
Location
Greater Reno Area, United States
Who is Cristal Woodley? Overview
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Quick answer
Cristal Woodley is listed as Senior Director of Marketing @ Renown Health | MBA in IT Management at Renown Health, based in Greater Reno Area, United States. AeroLeads shows a work email signal at renown.org, phone signal with area code 775, and a matched LinkedIn profile for Cristal Woodley.
Cristal Woodley previously worked as Senior Director of Marketing, Communications and Customer Engagement at Renown Health and Director of Marketing and Customer Engagement at Renown Health. Cristal Woodley holds Master Of Business Administration - Mba, It Management from Western Governors University.
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Email format at Renown Health
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{first_initial}{last}@renown.org
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Profile bio
About Cristal Woodley
At Renown Health, my commitment to improving community well-being has been the cornerstone of my tenure as Senior Director of Marketing, Communications, and Customer Engagement. Leading a dynamic team of over 30 professionals, we've crafted compelling campaigns that resonate with our audience, fostering a deep connection between our healthcare services and those we serve.Harnessing the power of market analytics and digital strategies, our team has successfully enhanced brand visibility and user engagement across multiple platforms. With a strategic focus on marketing automation and performance tracking, we've elevated Renown Health's position as a leader in integrated healthcare, exemplifying innovation and customer-centricity in every initiative.
Listed skills include Marketing, Social Media, Access, Management, and 46 others.
Current workplace
Cristal Woodley's current company
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10 roles · 13 years
Cristal Woodley work experience
A career timeline built from the work history available for this profile.
Director Of Marketing And Customer Engagement
As Director of Marketing, Communications & Customer Engagement for Renown Health, the largest not-for-profit integrated healthcare network in the region serving Nevada, Lake Tahoe and northeastCalifornia, I work to transform Renown and the state of Nevada. Under my leadership, our team works to improve the lives of people in our community, strengthening our economy and making our communitiesbetter places to work and live.Interprets market trends, competitive analysis and digital analytics to develop strategies and motivate a team of 30+ professionals to create emotional, engaging campaigns and programs to promote the righthealthcare services to our community. Most recently, I lead my team during this COVID-19 pandemic and navigated national, state, and local media opportunities and internal communications.Supports Hometown Health, Renown’s insurance plan with membership growth and implementing lead generation campaigns to improve goals and member experience.Provides strategic and tactical counsel to President/CEO and Board of Trustees, developing media relations strategies and providing talking points on critical issues. Collaborates with the CEO and executive leadership to develop the “Renown Voice” that will be carried through all communications. Along with leading our Thought Leadership Campaign.Oversees the development of internal and external communications materials. While leading our marketing technology strategy to help the team implement an omni-marketing approach.
Mar 2018 - Feb 2023
Manager Of Web And Digital Marketing
Developed Renown Health’s communication/marketing plans tailored to customer journeys. Led the team to adopt marketing automation to improve efficiency. Analytics lead – developed conversion-based CTA on websites and tracked performance to improve user behavior online, along with championing integrated communications.• Developed digital media strategies for targeted demographics to increase service line growth.• Lead the team through our Intranet redesign onto Sharepoint. • Evaluated metrics report to adjust Adwords, digital advertising and optimize web design.
Sep 2017 - Aug 2018
Digital Marketing Specialist
May 2016 - Sep 2017
Web Marketing Manager
Led digital lead generation strategies to promote a new company comprised of 6 leading fortune 500 companies joining forces. Worked with global team members to integrate 6 main websites, newsletters, social media, press releases, marketing automation systems, CRMs and managed the advertising budget to increase lead generation. Worked on various journeys through automation tools to support sales team meet their goals. Integrated 6 brand sites and 3 CRM systems to our New Company (MHI Global) • Managed vendor contracts and web budget• Managed 7 websites along with customer service for 20 Global franchise websites• Project manager for inbound marketing• Managed Digital Campaign Budget• Developed a workspace/ticketing system for project management of Marketing initiatives using SharePoint• Analyzed Google Analytics and CRM systems to monitor Marketing efforts• Worked on various Email Marketing Systems to launch campaigns (Marketo, Eloqua, and CoreMotives)• Analyzed Google analytics, Heat maps, and web trends for insights to support online strategy. • Implement new microsites, website pages, landing page design, page updates, and banner ads• Oversee SEO initiatives
Apr 2014 - May 2016
Jv Volleyball Coach
North Valley High School
I have been given the opportunity to coach a group of talented ladies. My main mission is to motivate them to excel in the classroom and on the court to the best of their ability. Go Panthers!!
2014 - 2016
~2 yrs
E-Marketing Business Partner
• Manage the content, information architecture and layout/design development on the Intranet Website. Along with working on the overall marketing strategy. • Core team member for the construction of our Public site Redesign• Develop and maintain content, such as, web graphics, text standards, to promote services and programs for renown.org and our intranet site CS5• Manage directory management vendor to improve locations/physicians listings • Create newsletters and other corporate content using an Email Marketing Software• Help with interactive promotions in support of Renown’s marketing objectives• Work with IR for web design and use of web based application training • Work on different initiatives to improve search engine optimization• Maintain an organized workspace for the web team: Delegate incoming web requests through SharePoint• Design Access databases to manage internal workflows• Facilitate access and training to our content management system • Ensured proper HTML and CSS was used throughout various pages of the site• Analyzed Google Analytics and Heat Map to determine best practices of web design• Manage multiple creative and technical support agencies and vendors in the development, execution and maintenance of e-marketing programs, including the Internet Website, email outreach and interactive promotional programs in support of Renown's business and marketing objectives. • Work with IR for web design and use of web based application training
Jul 2013 - Apr 2014
Web Marketing Program Coordinator
- Maintain an organized workspace for the web team: Delegate incoming web request from marketing business partners.- Facilitate access to our content management system and training for our intranet and internet site. Intranet training leads into helping many departments within our organization create content on the intranet site. - Every day is different and full of adventure.I enjoy helping department make their page as transparent for others to see. - Work on E-Marketing development - Graphic Home Page Banners - Directory Management: Project lead for location and physician directory over various platforms. Having an online presence is essential in our current state. - Making a genuine difference in our patient’s healthcare.
Jun 2012 - Jun 2013
Front End Manager
• Worked with the management team to help our employees increase sales and provide the best customer service.• Managed the Front End of the store and 15 departments, ensured we provided the ideal customer experience.• Created a productive and safe work environment for the employees and customers.
Aug 2007 - Jan 2013
Intern
Nevada Small Business Developing Center
- Maintain a wordpress website (hispanicbusinessnevada.com) - Helped Hispanic businesses in Northern Nevada to get internet exposures. - Work on Non-Profit Business plans and translation.- Assisted in teaching 50 High School Students about entrepreneurship
Jun 2011 - Jun 2012
4 education records
Cristal Woodley education
Master Of Business Administration - Mba, It Management
Western Governors University
Bachelor Of Business Administration (B.B.A.), Accounting
University Of Nevada, Reno
Bachelor Of Business Administration (B.B.A.), Information Systems
University Of Nevada, Reno
Education record
Pace Leadership
FAQ
Frequently asked questions about Cristal Woodley
Quick answers generated from the profile data available on this page.
What company does Cristal Woodley work for?
Cristal Woodley works for Renown Health.
What is Cristal Woodley's role at Renown Health?
Cristal Woodley is listed as Senior Director of Marketing @ Renown Health | MBA in IT Management at Renown Health.
What is Cristal Woodley's email address?
AeroLeads has found 2 work email signals at @renown.org for Cristal Woodley at Renown Health.
What is Cristal Woodley's phone number?
AeroLeads has found 3 phone signal(s) with area code 775 for Cristal Woodley at Renown Health.
Where is Cristal Woodley based?
Cristal Woodley is based in Greater Reno Area, United States while working with Renown Health.
What companies has Cristal Woodley worked for?
Cristal Woodley has worked for Renown Health, Miller Heiman Group, North Valley High School, Raley'S, and Nevada Small Business Developing Center.
How can I contact Cristal Woodley?
You can use AeroLeads to view verified contact signals for Cristal Woodley at Renown Health, including work email, phone, and LinkedIn data when available.
What schools did Cristal Woodley attend?
Cristal Woodley holds Master Of Business Administration - Mba, It Management from Western Governors University.
What skills is Cristal Woodley known for?
Cristal Woodley is listed with skills including Marketing, Social Media, Access, Management, Time Management, Social Media Marketing, Microsoft Office, and Training.
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