As Director of Marketing, Communications & Customer Engagement for Renown Health, the largest not-for-profit integrated healthcare network in the region serving Nevada, Lake Tahoe and northeastCalifornia, I work to transform Renown and the state of Nevada. Under my leadership, our team works to improve the lives of people in our community, strengthening our economy and making our communitiesbetter places to work and live.Interprets market trends, competitive analysis and digital analytics to develop strategies and motivate a team of 30+ professionals to create emotional, engaging campaigns and programs to promote the righthealthcare services to our community. Most recently, I lead my team during this COVID-19 pandemic and navigated national, state, and local media opportunities and internal communications.Supports Hometown Health, Renown’s insurance plan with membership growth and implementing lead generation campaigns to improve goals and member experience.Provides strategic and tactical counsel to President/CEO and Board of Trustees, developing media relations strategies and providing talking points on critical issues. Collaborates with the CEO and executive leadership to develop the “Renown Voice” that will be carried through all communications. Along with leading our Thought Leadership Campaign.Oversees the development of internal and external communications materials. While leading our marketing technology strategy to help the team implement an omni-marketing approach.

Developed Renown Health’s communication/marketing plans tailored to customer journeys. Led the team to adopt marketing automation to improve efficiency. Analytics lead – developed conversion-based CTA on websites and tracked performance to improve user behavior online, along with championing integrated communications.• Developed digital media strategies for targeted demographics to increase service line growth.• Lead the team through our Intranet redesign onto Sharepoint. • Evaluated metrics report to adjust Adwords, digital advertising and optimize web design.

Led digital lead generation strategies to promote a new company comprised of 6 leading fortune 500 companies joining forces. Worked with global team members to integrate 6 main websites, newsletters, social media, press releases, marketing automation systems, CRMs and managed the advertising budget to increase lead generation. Worked on various journeys through automation tools to support sales team meet their goals. Integrated 6 brand sites and 3 CRM systems to our New Company (MHI Global) • Managed vendor contracts and web budget• Managed 7 websites along with customer service for 20 Global franchise websites• Project manager for inbound marketing• Managed Digital Campaign Budget• Developed a workspace/ticketing system for project management of Marketing initiatives using SharePoint• Analyzed Google Analytics and CRM systems to monitor Marketing efforts• Worked on various Email Marketing Systems to launch campaigns (Marketo, Eloqua, and CoreMotives)• Analyzed Google analytics, Heat maps, and web trends for insights to support online strategy. • Implement new microsites, website pages, landing page design, page updates, and banner ads• Oversee SEO initiatives

I have been given the opportunity to coach a group of talented ladies. My main mission is to motivate them to excel in the classroom and on the court to the best of their ability. Go Panthers!!

• Manage the content, information architecture and layout/design development on the Intranet Website. Along with working on the overall marketing strategy. • Core team member for the construction of our Public site Redesign• Develop and maintain content, such as, web graphics, text standards, to promote services and programs for renown.org and our intranet site CS5• Manage directory management vendor to improve locations/physicians listings • Create newsletters and other corporate content using an Email Marketing Software• Help with interactive promotions in support of Renown’s marketing objectives• Work with IR for web design and use of web based application training • Work on different initiatives to improve search engine optimization• Maintain an organized workspace for the web team: Delegate incoming web requests through SharePoint• Design Access databases to manage internal workflows• Facilitate access and training to our content management system • Ensured proper HTML and CSS was used throughout various pages of the site• Analyzed Google Analytics and Heat Map to determine best practices of web design• Manage multiple creative and technical support agencies and vendors in the development, execution and maintenance of e-marketing programs, including the Internet Website, email outreach and interactive promotional programs in support of Renown's business and marketing objectives. • Work with IR for web design and use of web based application training

- Maintain an organized workspace for the web team: Delegate incoming web request from marketing business partners.- Facilitate access to our content management system and training for our intranet and internet site. Intranet training leads into helping many departments within our organization create content on the intranet site. - Every day is different and full of adventure.I enjoy helping department make their page as transparent for others to see. - Work on E-Marketing development - Graphic Home Page Banners - Directory Management: Project lead for location and physician directory over various platforms. Having an online presence is essential in our current state. - Making a genuine difference in our patient’s healthcare.

• Worked with the management team to help our employees increase sales and provide the best customer service.• Managed the Front End of the store and 15 departments, ensured we provided the ideal customer experience.• Created a productive and safe work environment for the employees and customers.

- Maintain a wordpress website (hispanicbusinessnevada.com) - Helped Hispanic businesses in Northern Nevada to get internet exposures. - Work on Non-Profit Business plans and translation.- Assisted in teaching 50 High School Students about entrepreneurship