As a leader in the industry, Everlytic combines cutting-edge technology with innovative features to deliver data-driven, omnichannel marketing solutions that keep brands at the forefront of digital communication. I excel in developing and implementing data-driven marketing strategies and leading integrated digital campaigns across multiple channels. With a strong focus on customer and market insights, I establish positioning, identify target audiences, and drive lead nurturing tactics to… Show more As a leader in the industry, Everlytic combines cutting-edge technology with innovative features to deliver data-driven, omnichannel marketing solutions that keep brands at the forefront of digital communication. I excel in developing and implementing data-driven marketing strategies and leading integrated digital campaigns across multiple channels. With a strong focus on customer and market insights, I establish positioning, identify target audiences, and drive lead nurturing tactics to support our new and existing sales teams. Show less

As Head of Platforms and Content, I specialised in developing progressive multi-channel content strategies aligned with client business goals. My role involved using strategic data and creative insights to craft robust content campaigns, while actively contributing to broader business objectives and expansion opportunities. I ensured the creation and publishing of relevant, original content across multiple platforms, interpreting and translating brand guidelines to maintain a consistent… Show more As Head of Platforms and Content, I specialised in developing progressive multi-channel content strategies aligned with client business goals. My role involved using strategic data and creative insights to craft robust content campaigns, while actively contributing to broader business objectives and expansion opportunities. I ensured the creation and publishing of relevant, original content across multiple platforms, interpreting and translating brand guidelines to maintain a consistent tone, style, and voice. I cultivated strong relationships with platform partners and collaborated with digital, PR, and media partners to deliver high-quality client campaigns. Additionally, I encouraged collaboration within the Creative and Content teams, providing guidance and coaching to achieve departmental and client targets. My leadership extended to managing career planning, goal-setting, and performance for team members, as well as overseeing campaign budget allocations and advising on ROI. Staying updated with the latest technologies and digital platforms, I continuously drove the success of content initiatives to meet and exceed client expectations. Show less

The PR & Communication Office implemented a broad range of media, social media and internal and external communication strategies to promote the MSA campus, manage the company reputation and contribute to the overall business growth.

The Global Engagement Office centralised all international activities on campus, and aligned MSA and Monash University's strategic international plan and policies. This included Alumni Relations, Student Mobility and managing any other global engagement networks and initiatives.

This role consisted of implementing and managing an Alumni Relations Office and Study Abroad Office on the South African campus, PR and raising brand awareness through organising events such as the campus Open Day, as well as various general marketing activities in the Advancement and Corporate Affairs Department.

The role broadly consisted of various marketing activities to promote the university and recruiting future students. Responsibilities included organising and executing local and national marketing trips to various high schools; giving presentations to prospective students; providing course and study advice to prospective students and parents; liaising between current students, prospective students and the marketing department; and proof-reading, translation and editing information for… Show more The role broadly consisted of various marketing activities to promote the university and recruiting future students. Responsibilities included organising and executing local and national marketing trips to various high schools; giving presentations to prospective students; providing course and study advice to prospective students and parents; liaising between current students, prospective students and the marketing department; and proof-reading, translation and editing information for publications and advertisements. Show less

In this role I identified client quality requirements, analysed information and communicated campaign targets; provided clients and managers with quality analysis and clear updates on sales performance; used performance management processes to identify and assess capability gaps, and implemented effective training approaches.