Cristen Dombrowski Email & Phone Number

Orange Beach, Alabama, United States

Wakefield, Massachusetts, United States

• Acted as the main day-to-day contact for a number of C-4 Analytics clients• Used Google Analytics, Google Ads, Microsoft Ads, Facebook Business Manager and other platforms to review clients' web traffic, pitch strategic campaigns and report on progress including all aspects of paid search, website maintenance, social media and online reputation• Managed all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting• Worked with cross-functional teams to ensure success• Worked with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy• Worked with third parties including web provider platforms to make sure strategies were carried out; followed up and escalated if something does not get done in a timely manner• Created client-facing monthly reports on all aspects of C-4 Analytics campaigns• Ran weekly meetings to update clients on cumulative progress• Ensured that all external assets were compliant and approved by the client• Managed all tasks in project management software from creation to close in a timely manner

San Diego, California, United States

• Served as lead point of contact for multi-million-dollar account driven with SEO, blogs, social media, paid ads, email, and funnel-specific lead magnet and sales pages• Built and optimized 2 special offers per month with a goal of $30,000 monthly revenue• Managed the affiliate and joint venture promotions with a goal of $30,000 monthly commissions• Managed overall web sales for multiple product categories with a goal of $90,000 monthly revenue • Developed new business and identified areas of improvement• Optimized evergreen funnels for core products including upsell and downsell products to increase traffic, subscribers, RPS• Worked with the external coaching sales team to coordinate marketing efforts and increase number of appointments• Worked with internal resources to optimize and align front end promotion with core sales funnels• Worked with project management to ensure quality, on-time completion of projects and assist with challenging client requests or issue escalations• Clearly communicated the progress of monthly/quarterly initiatives to internal and external stakeholders• Forecasted and tracked key account metrics

Union City, Ca

• Manage Facebook, Instagram, Twitter, Pinterest, Next Door, Yelp, Google MyBusiness for a combination of 20 e-commerce and brick & mortar brands including posting, moderation, advertising, analytics, customer service• Create and execute $200,000 annual social media advertising strategy. Increased Purchases, Revenue and Return on ad spend by 50% year over year. Decreased Cost per Purchase by 50% year over year• Create and execute social media engagement strategy for audience of over 750,000 followers. Minimize reputation and other risk exposure• Provide up-to-date content for social media platforms. Design 1-2 post images per week, create and participate in video ads and Facebook Live events• Monitor and respond to social media comments and feedback. Decreased Response Time by 1.5 hours.• Integrate social media messaging with marketing and sales campaigns by implementing a Consumer Journey marketing method to address the end-to-end sales funnel• Manage relevant partnerships with third parties which drive new engagement and business, as well as with social media providers: influencer, brand ambassador and charity donation programs. Manage over $5,000 per year in funds.

Dearborn, Mi

• Aligned client, internal and external partners and cross-functional teams to support digital strategy definition, creation and measurement to optimize digital customer experience across all tiers of Ford-owned digital platforms using human-centered design methods including personas, user scenarios, journey maps, consumer and competitive research• Cultivated consumer insights drawn from various use cases across paid and organic channels to deliver on Ford’s brand promise• Acted as the voice of the customer through deep data understanding, focused on various stages of the consumer funnel to increase lead generation and conversion• Experience with multiple web analytics tools, including Google Analytics, the Adobe suite, and internal proprietary tools• Worked to optimize messaging/personalization experience for remarketing, retargeting and sequential messaging including email and social media. This includes creating and presenting recommendations, briefs, case studies, internal communications

Dearborn, Mi

• Helped build and design Ford Smart Mobility – City Solutions, Greenfield Labs and Team Edison’s brand experience solutions in the context of client objectives, consumer needs and existing or emerging trends and technology

Dearborn, Mi

• Worked with intern team to increase brand awareness for GTB’s Greenhouse Internship program. Created Pinterest and Medium strategies along with social media content

Dexter, Michigan

Provided consulting services to entrepreneurs across multiple industries with strategic plans in all areas of business. Notable clients include:Need a Hand, LLCResidential cleaning companyo Executed market penetration strategy resulting in a revenue increase of 100%, the creation of 2 full time positions and a 30% hourly increase in starting wage.o Built and managed digital presence, including web site and various social media pages resulting in an 82% increase in number of clients.o Created and implemented financial processes to allow forecasting of client growth, income and expenses.The Alternative Chef, LLCA catering company specializing in Gluten Free, Dairy Free, Vegan, Vegetarian and Raw menus.o Coordinated marketing plan focused on event marketing to introduce company to marketo Generated digital presence including web site and various social media pages to increase brand awareness.WGAF ManagementRetail brick and mortar management companyo Spearheaded creation of employee management system including hiring/firing, attendance, training and motivational policies. Resulted in low employee turnover and high employee satisfaction.o Designed marketing management system including digital marketing, logo and label creation and consumer education. Resulted in creation of brand identity and increased brand trust.o Generated financial management system including the introduction of new POS system and the use of Quicken, maintenance of profitable vendor relationships and financial compliance to both internal and external regulations. Resulted in ability to track and forecast income and expenses, increased employee accountability and loss prevention.o Developed inventory management and theft prevention systems resulting in increased employee accountability and decreased loss.

Livonia, Mi

A consulting firm focused on helping companies to increase their market share and profit through a People Centrix™ approach.Worked on client deliverables as a junior consultant. Notable clients include the Michigan Education Trust, the State of Michigan Income Tax Division, Red Robin Gourmet Burgers and Brews and EMS, Fire and Police departments from four Michigan municipalities.• Facilitated requirements-gathering sessions to identify project goals.• Participated in review sessions to discuss draft documents and determine process revisions.• Introduced common language enabling employee participation in shaping department future.• Led interviews and Value Stream Mapping sessions to mine procedural details using LEAN and Six Sigma principles to identify wastes in processes.• Created future-state maps and detailed implementation plans to manage change and ensure goal attainment. • Used interview answers to arrange Affinity Diagrams and order problem priorities and solutions.

Dexter, Mi

A tent rental and party supply company • Created the point of sale process, ensured correct transaction tracking. • Included pricing adjustments, product/profit optimization through ABC analysis and an improved account data collection process. • Established and maintained inventory controls that led to more accurate quality management and demand forecasting ability. • Provided consultation on optimal staffing and product delivery strategies for cost elimination. • Created a promotional plan, identified target markets including positioning considerations.

Jackson, Michigan Area

A federally chartered stock savings bank and the largest publicly traded savings bank headquartered in Michigan with assets of over $13 billion. Flagstar is also a leading mortgage lender and a national leader in the wholesale mortgage business  Camp Reconcilement Team Membero Promoted from Call-Center to assist back-office departments with adjustment strategy development to ensure successful transition to new software.o Reconciled cashbox differences to daily balance 150 branches. Internal Call Center Representativeo Chosen to join center charged with resolving banking center problems with account corrections, procedural questions and software nuances. Ensured successful transition into new software.o Flagstar then earned the JD Powers & Associates award for customer service in their national region. Beta-testing Team Membero Integral part of testing, developing and implementing smooth bank-wide software conversion. o Authored procedures and best practices documentation to ensure complete adoption of the system. o Helped buoy morale on past-due project. Team Leado Promoted to lead 40-person team in standardizing data, ensuring a seamless transition of banking programs during a complete conversion of the retail banking software.o Attained 200% goal achievement. Quality Review Analyst: New Account Verifier/CSRo Managed customer accounts to maintain current personal information ensuring compliance of information with state and federal law and company policy.o Processed reports used to maintain data quality and regulation compliance.

Mba, Marketing

Activities and Societies: MBA Association, Marketing Association, Net Impact, Spartan Consulting, Demmer Center for Business Transformation

Post-Graduate Studies

Bachelor Of Science, German Language And Literature, Biology

Activities and Societies: Dean's List Winter 2000, Double Presenter at the 2006 Undergraduate Symposium