Cristen Dombrowski Email & Phone Number

Orange Beach, Alabama, United States

Wakefield, Massachusetts, United States

• Acted as the main day-to-day contact for a number of C-4 Analytics clients
• Used Google Analytics, Google Ads, Microsoft Ads, Facebook Business Manager and other platforms to review clients' web traffic, pitch strategic campaigns and report on progress including all aspects of paid search.
• Managed all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting
• Worked with cross-functional teams to ensure success
• Worked with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy
• Worked with third parties including web provider platforms to make sure strategies were carried out; followed up and escalated if something does not get done in a timely manner

San Diego, California, United States

• Served as lead point of contact for multi-million-dollar account driven with SEO, blogs, social media, paid ads, email, and funnel-specific lead magnet and sales pages
• Built and optimized 2 special offers per month with a goal of $30,000 monthly revenue
• Managed the affiliate and joint venture promotions with a goal of $30,000 monthly commissions
• Managed overall web sales for multiple product categories with a goal of $90,000 monthly revenue
• Developed new business and identified areas of improvement
• Optimized evergreen funnels for core products including upsell and downsell products to increase traffic, subscribers, RPS

Union City, CA

• Manage Facebook, Instagram, Twitter, Pinterest, Next Door, Yelp, Google MyBusiness for a combination of 20 e-commerce and brick & mortar brands including posting, moderation, advertising, analytics, customer service
• Create and execute $200,000 annual social media advertising strategy. Increased Purchases, Revenue and Return on ad spend by 50% year over year. Decreased Cost per Purchase by 50% year over year
• Create and execute social media engagement strategy for audience of over 750,000 followers. Minimize reputation and other risk exposure
• Provide up-to-date content for social media platforms. Design 1-2 post images per week, create and participate in video ads and Facebook Live events
• Monitor and respond to social media comments and feedback. Decreased Response Time by 1.5 hours.
• Integrate social media messaging with marketing and sales campaigns by implementing a Consumer Journey marketing method to address the end-to-end sales funnel

Dearborn, MI

• Aligned client, internal and external partners and cross-functional teams to support digital strategy definition, creation and measurement to optimize digital customer experience across all tiers of Ford-owned digital.
• Cultivated consumer insights drawn from various use cases across paid and organic channels to deliver on Ford’s brand promise
• Acted as the voice of the customer through deep data understanding, focused on various stages of the consumer funnel to increase lead generation and conversion
• Experience with multiple web analytics tools, including Google Analytics, the Adobe suite, and internal proprietary tools
• Worked to optimize messaging/personalization experience for remarketing, retargeting and sequential messaging including email and social media. This includes creating and presenting recommendations, briefs, case.

Dearborn, MI

• Helped build and design Ford Smart Mobility – City Solutions, Greenfield Labs and Team Edison’s brand experience solutions in the context of client objectives, consumer needs and existing or emerging trends and.

Dearborn, MI

• Worked with intern team to increase brand awareness for GTB’s Greenhouse Internship program. Created Pinterest and Medium strategies along with social media content

Dexter, Michigan

Provided consulting services to entrepreneurs across multiple industries with strategic plans in all areas of business. Notable clients include:Need a Hand, LLCResidential cleaning companyo Executed market penetration strategy resulting in a revenue increase of 100%, the creation of 2 full time positions and a 30% hourly increase in starting wage.o Built.

Livonia, MI

• A consulting firm focused on helping companies to increase their market share and profit through a People Centrix™ approach.Worked on client deliverables as a junior consultant. Notable clients include the Michigan.
• Facilitated requirements-gathering sessions to identify project goals.
• Participated in review sessions to discuss draft documents and determine process revisions.
• Introduced common language enabling employee participation in shaping department future.
• Led interviews and Value Stream Mapping sessions to mine procedural details using LEAN and Six Sigma principles to identify wastes in processes.
• Created future-state maps and detailed implementation plans to manage change and ensure goal attainment.

Dexter, MI

• A tent rental and party supply company
• Created the point of sale process, ensured correct transaction tracking.
• Included pricing adjustments, product/profit optimization through ABC analysis and an improved account data collection process.
• Established and maintained inventory controls that led to more accurate quality management and demand forecasting ability.
• Provided consultation on optimal staffing and product delivery strategies for cost elimination.
• Created a promotional plan, identified target markets including positioning considerations.

Jackson, Michigan Area

A federally chartered stock savings bank and the largest publicly traded savings bank headquartered in Michigan with assets of over $13 billion. Flagstar is also a leading mortgage lender and a national leader in the wholesale mortgage business  Camp Reconcilement Team Membero Promoted from Call-Center to assist back-office departments with adjustment.

Mba, Marketing

Activities and Societies: MBA Association, Marketing Association, Net Impact, Spartan Consulting, Demmer Center for Business Transformation

Post-Graduate Studies

Bachelor Of Science, German Language And Literature, Biology

Activities and Societies: Dean's List Winter 2000, Double Presenter at the 2006 Undergraduate Symposium