- Lead the development and implementation of digital marketing strategies for the company and its clients including paid search, social media, and display advertising campaigns- Analyze and report on campaign performance and ROI- Manage a team of digital specialists- Collaborate with other departments such as creative, media, and account management to ensure effective campaigns- Develop and maintain relationships with key partners and vendors- Participate in new business… Show more - Lead the development and implementation of digital marketing strategies for the company and its clients including paid search, social media, and display advertising campaigns- Analyze and report on campaign performance and ROI- Manage a team of digital specialists- Collaborate with other departments such as creative, media, and account management to ensure effective campaigns- Develop and maintain relationships with key partners and vendors- Participate in new business pitches and proposals- Analyze online metrics to measure the success of projects and strategies- Develop project plans and timelines- Manage project scope, budget, and resources- Communicate with clients, stakeholders, and team members to ensure project objectives are met Show less

- Develops and implements social media & digital strategies for top-tier music artists, such as INNA, Carla’s Dreams, Antonia, and Delia on YouTube, Spotify, Apple Music, Instagram, Facebook, TikTok- Coordinates with multiple teams across different sectors to ensure campaign fulfillment - Directly trains and supervises a team of three social media executives- Develops Facebook and Google ad campaign strategies- Manages and optimizes the label's website and social media accounts… Show more - Develops and implements social media & digital strategies for top-tier music artists, such as INNA, Carla’s Dreams, Antonia, and Delia on YouTube, Spotify, Apple Music, Instagram, Facebook, TikTok- Coordinates with multiple teams across different sectors to ensure campaign fulfillment - Directly trains and supervises a team of three social media executives- Develops Facebook and Google ad campaign strategies- Manages and optimizes the label's website and social media accounts (www.instagram.com/globalrecords)- Analyzes and reports on digital metrics to measure the success of campaigns and strategies- Collaborates with other departments, such as A&R, to ensure a consistent digital strategy- Identifies and tests new digital platforms and opportunities for the label and its artists (e.g., Spotify Canvas, Clubhouse, YouTube Story, TikTok)- Works closely with digital partners such as streaming services and music platforms (i.e., YouTube Music, TikTok, Spotify, Apple Music, Deezer, Amazon Music, and Tidal)- Oversees the development of digital content such as music videos and social media graphics Show less

- Developed and implemented strategies to increase website traffic and social media engagement- Increased web traffic by 20% through cross-marketing efforts and media partnerships- Monitored and analyzed website traffic & user engagement- Optimized website content for search engine optimization- Managed and monitored PPC advertising campaigns- Used analytics tools to track and report website performance- Maintained website content management systems- Managed and… Show more - Developed and implemented strategies to increase website traffic and social media engagement- Increased web traffic by 20% through cross-marketing efforts and media partnerships- Monitored and analyzed website traffic & user engagement- Optimized website content for search engine optimization- Managed and monitored PPC advertising campaigns- Used analytics tools to track and report website performance- Maintained website content management systems- Managed and monitored social media accounts (i.e. Instagram, Facebook, Twitter) to drive traffic to the website Show less

- Increased website traffic by 600% through SEO, paid marketing and content marketing efforts- Developed and implemented social media marketing strategies and campaigns- Managed the agency's social media accounts and profiles- Created and curated engaging and relevant content for social media platforms- Developed and managed social media advertising campaigns- Analyzed and reported social media metrics to measure the success of campaigns- Monitored and engaged in social… Show more - Increased website traffic by 600% through SEO, paid marketing and content marketing efforts- Developed and implemented social media marketing strategies and campaigns- Managed the agency's social media accounts and profiles- Created and curated engaging and relevant content for social media platforms- Developed and managed social media advertising campaigns- Analyzed and reported social media metrics to measure the success of campaigns- Monitored and engaged in social media conversations related to the agency- Stayed up-to-date with industry trends to improve social media marketing strategies- Tested new social media platforms (e.g. TikTok) and opportunities- Worked with influencers and other partners to expand reach and engagement Show less

- Developed and implemented public relations strategies & campaigns- Wrote press releases and various communications materials- Built and maintained relationships with media outlets & journalists- Coordinated press conferences and product launches- Monitored and analyzed media coverage of the agency and its clients- Responded to crisis situations