Cristian E. Proaño Email & Phone Number

Quito, Ec

Quito, Pichincha, Ecuador

Workers Benefit Fund is a for-profit startup company based in New York with a passion for Social equality. The company´s goal is to give access and provide benefits to new strong non-traditional workers who don’t have access to corporate benefit plans or traditional benefits.· Manage volume of inbound and outbound calls, emails, SMS and chats with knowledge andefficiency.· Emphasis on making high volume of outbound calls with strong results· Follow company guidelines and procedures for communications with minimal supervision.· Recommend improvements to company processes for efficiency.· Maintain high quality with every interaction and is professional and friendly with everycustomer or prospect.· Determining the quickest, most effective ways to answer a customer’s questions.· Escalating customer issues and concerns, when necessary.· Troubleshooting common issues with products or services.· Working with other departments to find appropriate solutions to problems.· Ability to communicate coherently with clients of different socioeconomic and ethnicbackgrounds.· Execute the company mission to provide thorough service, and present the prospect ofaffordable healthcare to all clients.· Competent using various systems such as Salesforce, Microsoft Word, Excel, Google Docs,Google Sheets, and other software or CRM programs.

Quito, Ecuador

Development and implementation of marketing strategy, management and execution ofdigital campaigns on social media, coordination and planning of events (fairs and events forconstruction companies, banks, government entities and potential clients to purchasehomes), analysis of marketing trends and compliance with KPIs.Resolution and management of customer requirements from campaigns executed incoordination with the Credit, Operations and Investments areas. Management and follow upof leads generated as result of campaing executions.Preparation of the digital communication strategy for the different mortgage and consumerproducts for social networks. Review of graphic and audiovisual content for publications onsocial networks according to the specifications of the Brand Book . Preparation of statisticalreports on reach and new followers.

Quito

In charge of the design and layout of graphic interfaces for platforms and websites of theministry as well as programming in WordPress. Production of communication material onthe services of the Ministry for internal and external use. Design for social media (posts,tweetcards, stories) Creation of logos for new service platforms. Update information on web

Quito

Responsible for the direction and graphic/conceptual development of the creation of newbrands. I was in charge of the elaboration of logos and branding for each client and themanagement of the agency's personnel. In charge of the development and layout of landingpages and sending emails for digital marketing campaigns and social media for clients in thetechnology sector such as Business IT, Microsoft, Intcomex and Siglo 21. In charge of findingnew marketing niches and developing new services offered by the agency.

Quito - Ecuador

Responsible for the area of institutional image and brand. Creation, development andapplication of communication strategies that strengthen and position the institution.Coordinate with other work areas, actions that help detect and satisfy the needs of the publicand communication. Design continuous communication strategies and programs forinstitutional projects. Coordinate the approval of publications in print and digital media.Develop communication strategies that allow the institute to continue at the forefront of theservices offered. Supervise compliance with the programs and goals in terms of internal andexternal communication.

Quito

Responsible for the coordination and supervision of BTL advertising campaigns for the mainconsumer brands in the country. In charge of campaign logistics, recruitment and personnelmanagement. Management of inventory and stock of products for campaigns andpreparation of reports.

Quito

Responsible for the general production and execution of institutional and promotionaladvertising campaigns. Management of ATL media plans in press with El Comercio, ElUniverso, El Mercurio, El Heraldo, El Correo and Diario del Norte nationwide. Execution ofBTL media plans such as guerrilla advertising dependending on seasonality plus with socialmedia. Additionally, I have carried out logistics management for advertising production andthe administration of contracting processes with different suppliers. Campaign budgetmanagement and management control. Coordination of trade marketing campaignsbetween Comercial Etatex S.A and Tiendec S.A.

Responsible for institutional brand management, its positioning and strategic managementof assets linked to the brand. Responsible for the generation of communication materials forMIES, as well as the art direction. Generation of a variety of products including informationkits for the media, packaging design for specific information products, brochures, electronicnewspaper corporate image, and layout design for institutional books and magazines, as wellas campaign launch events and public relations.

Quito, Pichincha, Ecuador

Coordinated work in design for packaging, brochures, branding, editorial and commercialproductos for various companies in the graphic and web area. The companies main clientswere part of the floriculture sector of Ecuador and I worked very closely with severalcompanies associated with that area in the creative and executing part of effectivecommunication strategies. Additionally, I was part of the team that created the brand imageof many emerging companies.

Master, Dirección Estratégica De Comunicación Y Publicidad

Dirección Estratégica De Comunicación Y Publicidad, Advertising

Licenciatura, Design

Activities and Societies: Exposición Mixturas 2002, 2003, 2004, 2005