Set and monitor organizational goalsAlign the worldwide strategy with the work and business needs of IBM ChileLead the local organization and define the strategic plan with specific and measurable outcomesImprove efficiency, set go to market and coverage matrix

Responsible of designing and implementing the business strategy for Argentina, Chile, Colombia, Ecuador, Peru and Uruguay.Lead the building or a new organizational capability, across different markets. The main focus areas, were: improving the go to market strategy, defining the coverage matrix, talent assessment and team re organization, improving performance, achieving financial volumes as well as revenue and PTI targets.Responsible for the entire P&L of Spanish South America Region, with an outstanding performance, exceeding most of our targets.

Expand and manage the financing business in 6 countries, building joint practices and solutions based on IBM Global Financing productsDevelop a business plan in accordance with the challenges in each countryResponsible for Alliances and System IntegratorsBuild a tailor made offering for strategic Clients

Manage and lead the Global Financing business in Chile including financing technology and no IBM equipment salesCreate and execute sales strategies, enable and develop Business Partners and build alliances with other IT brands and Independent Software VendorsConsistent double digit and record growth in sales during 4 years in a row, 91% growth in total revenue, 267% growth over OEM equipment sales, and 72% growth on financing volumes, more than 40 new clients

Manage and lead the business strategy in a named group of accounts such as Walmart, Unilever, Jonhsons, La Polar, Abc Din, Cruz Verde, Salcobrand, and FasaCreate and launch sales and enablement initiatives with experienced technical specialist to bring the best IT solutionsDevelop and manage new accounts for delivering over US$ 10M in contracts with a single new client in a major win back during 2009 and more than 200% in revenue growth in pharmaceutical sector

Alliances and business development with major Systems Integrators and ISVs in Chile, building joint practices and solutions based on IBM Hardware and Services with Sonda, Synapsis, SAP and OraclemainlyDeliver marketing campaigns with bundles including Independent Software Vendors + IBM Hardware and financing components, set up strategical meetings with SAP South Cone to build a middle term joint vision and best practices with Consulting specialists

Member of the BoardResposible for develop short and long term financial strategy for the editorial businessMain magazines El Grafico and Golf Digest Chilean editions