Design the global strategy of the company in the market, which implies always keeping in mind its mission, its vision and its values.Likewise, transmit this vision and values ​​to the collaborators to ensure the cultural development of the organization.Offer customers what they are looking for, what they need, always thinking of their full satisfaction.Adapt the company to the new changes that society is undergoing and at a technological level, to remain competitive in dynamic market environments.Make decisions during the execution of the designed strategy, always based on the feedback that is obtained on the results obtained so far.Maintain contact with Department Managers, if these are the next managers in the business organization chart, or with the corresponding ones in each case, to inform them of the functions and tasks they must perform or the objectives that their department must achieve.Inform the company's board of directors and shareholders about the course it is following and the achievements.Closely monitor that the designed strategy follows the established course and does not deviate at any point.Confirm that all department managers fulfill their vertical communication functions.

Based on the corporate objectives, design, plan, implement and control the implementation of the commercial strategy, creating and defining the national commercial policy for this purpose and ensuring that compliance with it is developed by identifying business opportunities that create value in the relationship with the different channels and their respective clients, and having as main focus, the fulfillment of the annual sales and profitability budget.Prepare sales plans, forecasts and budgets, calculating corporate goals as much as the specific demand of the market in its different channels, considering for the effect not only monetary growth, but also guaranteeing percentages of penetration and market share. Plan the actions of the different areas under my responsibility, taking into account the necessary and available resources to carry out said plans and budgets. Generate extensive and detailed knowledge of our products, with all their features and applications.Propose, develop and implement goals and objectives with the areas of my responsibility through the execution of programs and action plans aimed at achieving the proposed objectives, as well as the definition of performance standards for all members of the commercial team. Determine the size and structure of the sales force as well as its competitive profile and its remuneration and incentive system. Review the description of functions of each of the teams integrated in my area of ​​responsibility. Actively participate in the recruitment, selection and training processes of the marketing teams and jointly determine with HR the training plans for the entire sales force, product managers and commercial assistants.

Support to the Commercial Management, Operations and Marketing, with strategies aimed at making decisions in real time.Strategies strongly focused on the customer, daily benchmark with the market, identification of purchase drivers, personalization of customer experiences and implementation of new technologies.Centralization of data silos from commercial areas, customers, web browsing, pricing, among others, in order to detect opportunities for improvement and tune strategies on a day-to-day basis.Implementation of personalization technologies in communication with customers, as well as in the browsing experience in e-commerce. I manage Wi-Fi triangulation projects to analyze customer shopping experiences in physical stores and cross strategies to the online world to increase the company's omnichannel approach.

Support to the Commercial Management, Services, Distance Sales, Marketing and Omnichannel, with customer communication strategies. (CRM)I am in charge of the communication strategy and customer segmentation for Homecenter, Sodimac Constructor and Homy.I also work on the personalization and recommendations project for the Sodimac Chile website, implementing business rules that allow personalized experiences for our customers, based on customer segmentation models as well as browsing behavior.So I am also in charge of measuring the KPI's of the projects. For this I have automated integration processes from databases to online reporting in Dynamic Boards (Dashboards).

Consulting services company, dedicated to the collection and analysis of information (data mining) to carry out business intelligence processes (Business Intelligence).Data analysis with the aim of finding patterns and valuable knowledge for business decision-making. In charge of a wide portfolio of clients, where he had to generate new business from the acquisition of new clients and the loyalty of old clients. In addition, I had to follow-up my client portfolio, attending to their requirements in terms of consulting questions.The skills that I was able to develop are customer orientation, analytical capacity, problem solving and achievement orientation.

Development and implementation of a new area in the company called Blacksheep Labs. The focus of the department is to generate innovation in digital marketing to promote the traditional marketing of the companies in charge.Correlation analysis between points of sale (POS) and investment in social networks. Creation of Dashboards that allowed me to analyze Benchmark information in real time, among relevant companies in the national and international market. One of my main achievements was that through this software that we were able to create together with my team, I was able to provide relevant information and data that could be used for the benefit of clients because they could access relevant data between them in real time. . We work with clients such as Samsung, Cencosud, Jeep, Huawei, Achs, Grupo Salcobrand, among others. To develop the traditional marketing of my clients through digital, we had to start by understanding the client's needs, in this way I had to attend meetings, listen to their needs and innovate based on their requests and proposals.On this opportunity I was able to develop skills such as: teamwork, initiative, proactivity, interpersonal relationships, tolerance for frustration, adaptability, customer orientation, tolerance for work under pressure.

Founder of the company Comercializadora Volea LTDA, a company dedicated to the electronic commerce of sports products, the focus of the company is oriented to work with the commercialization of Babolat products in Chile.I had to work in market analysis, supply chains and supplier alliances, developing skills around project evaluation, leadership, innovation, customer orientation, initiative and knowledge in digital marketing.