Cristiana Castelo Branco Borja Email and Phone Number

- Strategic HR Planning: develop and implement HR strategies aligned with the organization's overall goals and objectives.- Talent Acquisition and Recruitment: oversee the recruitment process, including job postings, candidate sourcing, interviewing, and hiring. - Responsible for employees Onboarding and Offboarding: Develop and improve onboarding processes to help new employees acclimate to the organization. Manage exit interviews and offboarding procedures to understand reasons for employee departures.- Administer payroll and benefits programs.- Budget management: manage the HR department's budget, including expenses for recruitment, training, and benefits.- Performance Management: Establish performance appraisal systems and processes.- Employee Relations: Develop and enforce workplace policies and procedures.

- Manage the onboarding of new employees together with the P&T team.- Control budget and manage expenses for reimbursement with accurate records of all financial transactions. - Working in preparation of internal and offsite meetings.- Plan and organize company events, such as summer & Christmas parties.- Coordinate with external partners, when needed, to ensure smooth operations and effective communication.- Organize the moving of an entire office from one building to a new office area.

Responsible for managing the company’s businesses including strategic planning, human resources, operations and services, marketing, communication, business development and accounting.Over 10 years the company has grown from a small business that originally had one employee and 240 customers per year to a team of 10 employees and 1,000 customers per year.Main achievements:• Developing and implementing of the company's business strategies.• Creating and implementing comprehensive business plans to facilitate achievement of business goals.• Delegating responsibilities and providing guidance and motivation to achieve the maximum performance from our team.• Analysing problematic situations and events and offering solutions to ensure the survival and growth of the company.• Developing and increasing market presence with various strategic activities including marketing, local advertising and social media.• Organising and implementing a comprehensive turnaround plan resulting in a major change (new brand name and brand image) and in new market development activities.• Monitoring the company's financial performance and other business ventures

In charge of consolidating consumption and retail market share tracking surveys, issuing periodically analytical reports with key insights on market trend and products performance.• Coordinating fieldwork for the brand awareness & brand equity survey in five European countries and providing comprehensive analysis on media spending effectiveness.• Successfully carrying out a satisfaction survey among opticians and ophthalmologists in nine countries across Europe.• Responsible for issuing monthly Competitive Information reports and in charge of organising and conducting, with the help of external consultants, an European workshop to follow up competitors’ activities and establish a defense plan.• Comprehensive analysis of CIBA Vision’s main competitor. Compiling different data (marketing strategy, market share, media spending, new products launch) into an insightful report whose recommendations were considered by the marketing managers for their action plan.

Led and streamlined all the facets of HR processes, such as recruiting, hiring, T&D, career and succession planning, intern climate survey for one of Unilever’s marketing department. Administered the whole recruitment process and the development of each trainee. Performed and ran a climate survey with the cooperation of external consultants and conceptualised an action plan recommended as results of the survey.- Piloted the successful implementation of a new career development plan for coordinators and assistants, including the establishment of an appraisal system, training programs, and compensation plans.- Supervised, guided, and coached a project team of six people to ensure the seamless running of processes.- Organised and managed the trainee program, while designing new policies and new program proceduresCountry Market Research Manager; Chile and BrazilIn charge of the Latin American market research area for three platforms focusing on the following target countries: Brazil, Chile, Peru, Central America and Colombia• Coaching one assistant, setting up individual objectives and holding follow-up meetings.• Successfully launching and carrying out a consumer understanding and consumer behaviour analysis program, based on home and point-of-sale visits.• Comprehensive presentation of new trends in consumers, market and competitors. As project leader I coordinated the work of three involved external market research agencies.• Participating, as a core team member in various marketing projects whose objectives were to establish strategic plans for each brand and product. • Coordinating the execution of qualitative and quantitative research studies seeking to enhance Unilever’s knowledge of consumers' behavior. My team and I carried out several studies in different countries in Latin America (Argentina, Brazil, Chile, Costa Rica, Honduras and Mexico).

As a Human Resources Coordinator at ABB, I played a pivotal role in supporting our HR team in various functions. Main responsibilities included coordinating employee onboarding, assisting in recruitment processes, maintaining accurate employee records, and ensuring HR policies and procedures are followed.- Collaborate with hiring managers to understand staffing needs.- Screen resumes and schedule interviews, ensuring a positive candidate experience.- Coordinate and facilitate new employee onboarding sessions.- Coordinate training sessions and workshops for employees.- Process employee status changes, including promotions, transfers, and terminations.- Elaborate, develop and implement a trainee program.

- Coordinating the Trainee Program - Coordinating Integration Training for new staff, as a lecturer- Monitoring in-house courses