Cristian Ariztia G-H Email and Phone Number

Responsible for the management of key accounts in the sector of functional ingredients derived from chia seed, including oil rich in omega-3 and flours with high protein and fibre content. • Developed 300 prospect customers, managed 4 distributors, managed the sales funnel in Salesforce, provided technical support and participated in specialized fairs. • Generated 116 commercial opportunities which resulted in an average conversion rate to projects of 30% contributing to the growth of the portfolio and the generation of business. • Closed the first deliveries of pallets and LCL sales after the approval of the regulatory phase of EFSA, validating ingredient applications in Bakery, Plant-Based, and Nutraceutical categories.

Works with startups and spin-offs in the FoodTech ecosystem such as Proppos, Sticta Biologicals, and IIMAS focused on solving problems and challenges related to the food value chain. • Researched and analyzed consumer trends, competition, business situations, alternatives of use, and scientific and technological transfer availability which allowed me to detect market gaps and opportunities.• Designed and implemented commercial strategies based on niche markets with a global focus, managing to award competitive funds for research and development financing, validation of minimum viable products, commercialization of products, and consequent customer generation.• Led the start-up of a pioneering technology centre in plant and bio-based ingredients, developing a business plan, interacting with the strategic committee, technical and support team, constituting the production team, standardizing processes and product quality, developing alliances with strategic suppliers and relationships with customers, thus being able to perfect the value proposition, increase production efficiency and generate the first commercial contracts of the project.

Start up a clean-label food and beverage business.• Founded and led a family business specializing in pressed juices and fruit bars, reaching more than 100 points of sale in the horeca and retail channel.• Implemented HACCP standards and optimized internal production, achieving a monthly average of 5,000 bottles and 1,000 bars.• Generated 50% annual sales growth for three consecutive years, reaching revenues of $60 million.

Last responsible for planning, developing, and executing sales as well as collecting payments for Fruit Purees. Worldwide coverage, agro-industry• Opened and consolidated the U.S. market, establishing direct relationships with key industry players and achieving average annual sales of over USD 2.5 million.• Designed planning, execution, and collection strategies in bulk purees, ensuring stable cash flow and strengthening customer confidence in key markets.• Designed new business propositions such as discarded berry purees and Bag-in-Box solutions, expanding the commercial offer and generating additional revenue in key markets.• Led two successful projects for ProChile funds, achieving USD 20,000 to explore markets in Japan and Korea, and food service in the U.S., driving international business expansion.

Last responsible for planning, developing, and executing sales as well as collecting payments for the Juice Concentrates Unit. Worldwide coverage, agro-industry.• Generated annual sales of over USD 8.5 million, managing a portfolio of clients in key markets such as Japan, Germany, Canada, USA, England, Mexico, and Switzerland. This positioned the company as a relevant player in the global market for concentrated juices.• Implemented market segmentation according to product categories, which allowed to reduce operational risks and optimize the commercial margin in key lines.• Promoted company/product mix in business tours and specialized fairs incorporating new customers/markets to the account. • Created traceability tools that integrated sales, production, foreign trade, and collections records, improving operational efficiency and facilitating strategic decision-making.

Work closely with the Fresh Produce Department, deliver support to the buying team, analyze product and department sales performance, provide inventory/order control for all of the UK locations, and act as liaison for suppliers and transportation teams in Europe.• Reduced stockouts and overstocks in 19 showrooms in England through improvements in demand planning.• Optimized logistics with suppliers in England, USA, Spain, and France, ensuring more efficient supply chains.

In charge of two national sales accounts of retailers. Negotiate short and long-term proposals, supervise the performance of salesmen and replenishment assistants in situ, analyze figures of sales and forecast, and deliver support to the accountant team with invoice discrepancies.• Increased sales by 10%, reaching a monthly average of $260 million through negotiation strategies with chains such as Monte Carlo and Unimarc.• Introduced 40 new products to these chains, contributing to a 2% increase in the area's margin.• Led Trade Marketing courses for 200 salespeople and stockers, improving their commercial performance.

Participate in a project developed together with 8 national vineyards interested in exporting products to the UK, audit their process/packing plants, and lead multidisciplinary teams to obtain the certification.• Developed and implemented HACCP and BRC quality manual for each of the vineyards.• Participated as an assistant in HACCP courses offered to the general public.