Designed and shipped complex features such as Tokengating, NFT Bulk Uploads and Generative Art Minting for Web3 platform Mojito, enabling brands like Sotheby’s and Mercedes-Benz to offer innovative NFT products to their customers. Improved design workflow for internal product team by implementing critical documentation methods and practices. Increased Go-to-market teams capacity to sell products by creating a templating system. Design systems management and upkeep.

Designed and shipped a product from zero to market in eight months, including mobile app and administrative web portal for a startup in the mobile fitness space. MVP launched successfully with initial coverage in one US market and over 12,000 bookings in app in the first year.

Led the UX design process for a government project which consisted of a digital job board for the Paraguayan Ministry of Labor, spearheaded by the Inter-American Development Bank, and for a current user base of 100,000 plus job seekers.

Expanded the feature set for a mobile application in the FinTech sector, which included credit scores, spending, and budgeting analytics. Revamped and expanded design system component library with variant color themes. Improved user onboarding with significant increase in app engagement.

Lead and manage the UX design process for mobile applications and in-house business management tools following user centered design principles.Strategize with the business team and stakeholders to define product requirements, prioritize tasks, and set timelines for UX deliverables.Ideate and create user flows, wireframes, interfaces, prototypes, and other assets for design testing and validation with internal teams and end users. Work alongside development team to validate design ideas, handoff deliverables and review that design is implemented according to approved specifications.Conduct user interviews, usability tests, and workshops to collect data points and insights that inform product design.Create, manage and maintain the design system for applications using component based design principles. Create, manage, and maintain documentation and functional specifications for designs. Manage junior designers, coordinate design tasks, and review work to ensure deliverables are of highest quality.

Own the UX & UI design process for multiple products and platforms, working closely with product managers, engineers and other stakeholders to identify user problems and design innovative solutions. Gather and define product requirements for information architecture and content strategy through user centered design methodology, aligning user needs with market research, product goals, and feasibility of technology execution.Engage with both stakeholders and users in discovery phase through workshops, user research, collaborative design, towards the definition of MVP's.Produce clean and concise site maps, interface schematics, wireframes, user flow diagrams, mockups, prototypes and taxonomies for numerous digital platforms.Produce artifacts including functional analyses, personas, user stories, use cases, user journey maps, design specs, and user research plans.Design highly functional and visually appealing UI screens to improve user engagement for e-commerce and business solutions.Define UI style guides and usability patterns to drive efficiency and consistency in user experience across branded sites.Lead front-end development of themes, templates, modules, and widgets for Magento E-commerce platform using HTML/LESS/JavaScript/PHP and git repositories.

Revamped the design of an audio mixing web platform with a global user base of 2,000 subscribers. Designed and shipped mobile app along with new features like audio editing, cloud upload, and user sharing. Designed website and new e-commerce checkout flow. Also helped evolve the business model into a subscription product for podcasters.

Manage the design and development of a variety of digital products ranging from content management systems to e-commerce platforms to mobile applications for clients around the world and brands such a Stella Artois, Quaker Oats, Mars Chocolates, and Millicom International. Partner with clients to define direction, requirements, and strategy of digital products, in the realms of branding, user experience, technology, marketing and business.Work with design and development teams to execute product vision within scope, budget and timeline, following usability patterns and technological definitions.Research target markets, audiences, and users through interviews and surveys to produce detailed personas that inform the user experience process.Produce deliverables that define the user experience of digital products including site maps, user flows, wireframes, UI mockups, and prototypes.Analyze specific business processes to produce effective user stories, user flows, and use cases to implement in product design.Conduct workshops, presentations, and in-house trainings, demonstrating how deliverables fulfilled user needs and business goals.Build design systems and component libraries for digital products.Produce documentation to facilitate use and adoption of systems and products.Lead front-end development of web systems and applications using HTML/LESS/JavaScript and git repositories.

Led the design and development of a portfolio of digital properties for the New York luxury real estate industry.Responsible for concepting and coding web site designs, banner ad designs, and visual design for all interactive projects using HTML/CSS/JavaScript/Flash/PHP. Collaborated with back-end programmers, graphic designers, video editors, and account executives to translate brand messages into interactive presentations as part of a cohesive marketing strategy. Advised new business on interactive strategy and gave technical recommendations for project deployment and implementation. Worked with all aspects of online design, development, and marketing, including but not limited to rich media banners, flash video, papervision3D, SEO, and SEM.

In charge of artistic direction, design and front-end development of various freelance projects for New York based startup companies. Designed and developed interactive websites with streaming video capabilities, animated web banners, and email templates for marketing campaigns using Flash/HTML/CSS/JavaScript.

Worked alongside graphic designers, creative directors, and marketing executives to give interactive shape and form to their visual ideas, promoting the varied cultural events of the institution in digital format.Responsible for designing flash banners, high definition animated billboards, and an interactive Flash photo archive of the Lincoln Center Festival.