Cristian Friedrichs

Cristian Friedrichs Email and Phone Number

Sócio proprietário @ HUB Hotelaria
São José dos Campos, SP, BR
Cristian Friedrichs's Location
São José dos Campos, São Paulo, Brazil, Brazil
Cristian Friedrichs's Contact Details

Cristian Friedrichs work email

Cristian Friedrichs personal email

About Cristian Friedrichs

Executive with over 20 years of experience in the Hospitality and Tourism industry.I started my career as a reception and reservations assistant at a hotel in Brazil. After that, I worked in several tourism companies, in positions of increasing responsibility, until I reached the position of Marketing and Sales Director.Throughout my career, I have had the opportunity to work on several innovative projects, which have helped drive the growth of leading companies in the tourism industry.For example, when I was Director of Sourcing and Marketing at TUI, I led a team that developed a sourcing strategy that resulted in the contracting of more than 1500 hotels and hotel chains in Brazil and Portugal. I also led a marketing team that implemented innovative campaigns that increased bookings at our hotels by 25%.When I was Country Manager at Cloudbeds in Brazil, I led the company's growth by 25% in the first year. I also implemented a world-class customer support strategy that resulted in a 15% increase in customer satisfaction and customer retention.Most recently, as Director of Marketing and Sales for Travel Trade Group in Latin America, I led the company's revenue growth by 30% in its first year. I also expanded the company's presence in key markets in Latin America and implemented innovative marketing campaigns that increased brand awareness.I am an experienced leader with a proven track record of success leading teams and developing effective marketing and sales strategies. I have expertise in all aspects of the tourism industry, including sourcing, marketing, sales, operations and customer service. I also have international experience, having worked in leading companies in the United States and Brazil.

Cristian Friedrichs's Current Company Details
HUB Hotelaria

Hub Hotelaria

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Sócio proprietário
São José dos Campos, SP, BR
Website:
hubhotelaria.com
Employees:
3
Cristian Friedrichs Work Experience Details
  • Hub Hotelaria
    Sócio Proprietário
    Hub Hotelaria
    São José Dos Campos, Sp, Br
  • Hub Hotelaria
    Founder
    Hub Hotelaria Aug 2021 - Present
    São Paulo, Brasil
    HUB Hotelaria is a company specializing in optimizing the performance of hotels and inns through integrated solutions in technology, artificial intelligence, and advanced strategies in revenue management, digital marketing, and distribution. Since its inception, the company has successfully completed over 400 projects and continually expanding its market presence.HUB Hotelaria's Achievements:- Successful implementation of revenue management strategies that significantly increased revenue and occupancy for hotel partners.- Development of digital marketing campaigns that improved online visibility and attracted direct bookings for hotels and inns.- Strategic partnerships with major technology players in the sector, offering clients robust and integrated hotel management solutions.How HUB Hotelaria Can Help Your Hotel or Inn:- Revenue Management Optimization: Using data and advanced analytics to dynamically adjust prices, maximize occupancy, and increase revenue.- Digital Marketing Strategies: Developing and implementing campaigns focused on increasing online visibility, attracting more guests, and encouraging direct bookings.- Distribution Improvement: Expanding your establishment's online presence across various distribution channels to reach a broader and more diverse audience.- Strategic Consulting: Providing detailed analyses and customized action plans to tackle specific business challenges and seize market opportunities.Through these initiatives, HUB Hotelaria positions itself not just as a supplier, but as a true strategic partner for hotels and inns seeking growth and operational efficiency in a competitive market.
  • Hopper
    Market Manager
    Hopper Nov 2023 - Present
    Improving Hotel Sales and Distribuition throw the most download Travel APP in US and Canada.
  • Travel Trade Group
    Director Of Sales And Marketing Latam
    Travel Trade Group Feb 2023 - Dec 2023
    São Paulo, Brasil
    I am the Director of Sales and Marketing LATAM at Travel Trade Group and I am committed to leading our expansion in Latin America. Since taking on this role, I have achieved significant results:- I developed and executed a marketing and sales strategy that resulted in a 30% increase in regional revenue in the first year.- We expanded our presence in key markets, such as Brazil, Mexico, and Argentina, reaching over $10 million in gross sales.- We implemented innovative marketing campaigns to increase brand awareness across Latin America and expand partnerships with our B2B partners.- I established strategic partnerships with leaders in the tourism industry in the region.- I implemented the hiring, development of positions, and KPIs of the entire commercial, marketing, operations, and customer support structure, which currently totals over 120 people.- I closely monitored the team's performance and encouraged a collaborative environment.I kept the company up-to-date on the latest market trends and made agile decisions to adapt to competitive changes.
  • Tui
    Director Of Sourcing And Marketing
    Tui Mar 2021 - Mar 2023
    São Paulo, Brasil
    As Director of Sourcing and Marketing at TUI, I have had the honor of leading a dedicated team that plays a key role in our global travel operations. During my time at the company, we achieved notable results:- Developed and executed a sourcing strategy in Brazil and Portugal that resulted in the hiring of more than 1500 hotels and hotel chains in these two countries.- Established strategic partnerships with key suppliers, ensuring the availability of high quality products and exclusive experiences for our customers.- Leading the marketing team, I implemented innovative campaigns that increased bookings at our hotels by 25% and improved customer satisfaction by 15%.- Expanding our social media presence and online presence, resulting in a 30% growth in website traffic and a 20% increase in social media interactions.- Introduced loyalty programs that increased repeat customer rates by 18%, strengthening our loyal customer base.- Closely monitored market trends and adapted our sourcing and marketing strategy to align with changing customer preferences and market conditions.- Inspired our team to continually strive for excellence, resulting in increased employee satisfaction and talent retention.Thanks to these efforts, TUI has further consolidated its position as a global leader in the travel and tourism sector, delivering exceptional experiences to our customers and optimizing our sourcing operations.
  • Cloudbeds
    Country Manager
    Cloudbeds Feb 2019 - Apr 2021
    Sao Paulo, Brazil
    As Country Manager Brazil at Cloudbeds, I led our operation in the country and was committed to driving our growth and success. During my tenure, we achieved notable results:- Expanded our presence in the Brazilian market, increasing our market share by 25% in the first year.- Developed and executed sales and marketing strategies focused on the Brazilian market, resulting in a 30% increase in annual sales with revenues above $2 Million in Gross Sales.- Oversaw the successful launch of new products and features, meeting the specific needs of the Brazilian market.- Implemented a world-class customer support strategy resulting in a 15% increase in customer satisfaction and customer retention.- Led local talent recruitment and training initiatives, strengthening our team in Brazil and promoting an inclusive work environment.- Stayed up to date with industry regulations and trends in Brazil, ensuring that our products and services are compliant and meet market demands.- Worked closely with the global Cloudbeds team to align strategies and ensure a unified approach to meeting the needs of Brazilian customers.Thanks to these efforts, Cloudbeds has consolidated its presence and reputation in Brazil as one of the leading SaaS companies providing solutions for the hotel industry.With over 300 distribution integrations, Cloudbeds helps properties grow revenue and automate their workflows with confidence and ease.Founded in 2012, Cloudbeds has expanded to over 200 people with local teams in 31 countries, speaking 17 languages.For more information, please visit www.cloudbeds.com or reach us at Facebook.com/cloudbeds and on Twitter at @cloudbeds.
  • Gta
    Senior Market Manager
    Gta Jan 2015 - Feb 2019
    São Paulo Area, Brazil
    Report to the Head of Sourcing.Managing 4 Account Manager.Management, mapping and negotiations to attract new partners to the company's portfolio generating increase and capillarity accuracy and profitability of the company in Brazil.Accomplishments:Rio de Janeiro – from -40% to +5% on sales comparing to the previous year, with 45% on sales increment.São Paulo – 10% year increment for 4 years period.
  • Hotel Urbano
    Sales Manager
    Hotel Urbano Mar 2014 - Jan 2015
    São Paulo E Região, Brasil
    Report to the Commercial Manager.SP office installation, structuring and operationalization, with focus on commercial area and strategic negotiations with 25 accounts executives team.Accomplishments:1000 hired hotels, 1000 M on sales in the first year.
  • Decolar.Com
    Account Manager
    Decolar.Com Jan 2011 - May 2014
    São Paulo E Região, Brasil
    Report to the Country Manager.Management, mapping and negotiations to attract new partners to the company's portfolio generating increase and capillarity accuracy and profitability of the company in Brazil.Accomplishments:Online sales, social media, online marketing and online sales process.1500 hotels / partners and sales increase of 20%.
  • Accor
    Manager Assistant
    Accor Jan 2008 - Jan 2011
    São Paulo Area, Brazil
    Report to the General Manager.Hotel management and its offered services.In charge of the foods and beverage operational area, products sales and services, personal and financial resources administration, purchase, board advisory and public relation activities and administrative realization. Accomplishments:In charge of the occupation record in 2008 with 92% year, and 94% in 2009, with daily average during this period.
  • Marriott International
    Trainee In Hotel Business Manager
    Marriott International Feb 2006 - Jan 2008
    West Palm Beach, Florida Area
    Report to the General Manager.Manager training on each area that compose the hotel (Housekeeping, Front Desk, F&B and Administration) with learning and practice.
  • Accor
    Reception And Reservation Assistant
    Accor Jan 2000 - Feb 2006
    Manaus Area, Brazil

Cristian Friedrichs Skills

Turismo Revenue Analysis Hotelaria Hotel Management Tourism Setor De Hotelaria Food And Beverage Hospitality Industry Alimentos E Bebidas Negotiation Resorts Marketing Strategy E Commerce Hotels Front Office Event Management Hospitality Management Hospitality Sales Management Vendas Sales Management Revenue

Cristian Friedrichs Education Details

Frequently Asked Questions about Cristian Friedrichs

What company does Cristian Friedrichs work for?

Cristian Friedrichs works for Hub Hotelaria

What is Cristian Friedrichs's role at the current company?

Cristian Friedrichs's current role is Sócio proprietário.

What is Cristian Friedrichs's email address?

Cristian Friedrichs's email address is cr****@****vel.com

What schools did Cristian Friedrichs attend?

Cristian Friedrichs attended Espm Escola Superior De Propaganda E Marketing, Palm Beach Community College, Ulbra, Comschool, Fundação Getulio Vargas.

What are some of Cristian Friedrichs's interests?

Cristian Friedrichs has interest in Animal Welfare, Science And Technology, Economic Empowerment.

What skills is Cristian Friedrichs known for?

Cristian Friedrichs has skills like Turismo, Revenue Analysis, Hotelaria, Hotel Management, Tourism, Setor De Hotelaria, Food And Beverage, Hospitality Industry, Alimentos E Bebidas, Negotiation, Resorts, Marketing Strategy.

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