Data Analyst
Redesign of the Market Intelligence Study Report Service: · Reevaluated the data source portfolio and identified new, cost-effective alternatives that improved insights generation. Owned the implementation of web-scraping techniques for social media data, reducing operational costs by 45.5% and achieving €10,000 in cost savings. · Implemented artificial intelligence tools to broaden the scope of insights, improving the quality of reports and enabling a service price increase of… Show more Redesign of the Market Intelligence Study Report Service: · Reevaluated the data source portfolio and identified new, cost-effective alternatives that improved insights generation. Owned the implementation of web-scraping techniques for social media data, reducing operational costs by 45.5% and achieving €10,000 in cost savings. · Implemented artificial intelligence tools to broaden the scope of insights, improving the quality of reports and enabling a service price increase of 166.67%, which translated into an additional €5,000 revenue per report.Automation of Lead Targeting and Lead Scoring for Marketing and Sales Campaigns: · Directed the optimization of lead targeting and scoring, including the identification of key contacts, which increased the sales team's productivity by 50%.Assisted the lead data scientist in all data-related processes, including the preparation of presentations and client meetings and communications. Show less