Cristian Hernandez Email & Phone Number

Roswell, Georgia, United States

Spearheaded commercial strategy digitalization, empowering field execution with penetration plans. Increased coverage & brand visibility via mobile applications with actionable insights at points of sales.- Implemented 7 into 1 system, 15 countries with Salesforce CRM, 2 years, +2.5k users- 30% enhanced productivity & 15% coverage with actionable collaboration- 98% planogram compliance, 5% + sales via 'Perfect Store’ digital program- Increased product availability and reduced lost sales 10% at store level- Automated store tasks via Image Recognition, Next Best Actions and Route Optimization

Roswell, Georgia, United States

Led 9-digit trade investments optimization through redesigned Revenue Growth 'framework', focused on high-return promotions. Successful evolution from a 'budget control' culture to a 'ROI maximization’.- 25% ROI increase and 15% spend reduction implementing TPM-CAS platform- TPM process standardization in 15+ markets, +1.5k users. 80% regional, 20% local- 35% reduction in planning cycle and 40% increase in cross-functional collaboration+30% promotional accuracy, 20% reduction in stockouts, 10% promotional impact- Creation of advanced promotional analytics application with pre & post-ROI simulation

San Jose, Costa Rica

Conducted ‘Indispensable Partnership Program’ on strategic global accounts such as Walmart & PriceSmart , ensuring 'win-win’ business results.- Awarded Top #2 Best Strategic Supplier.- 98% satisfaction via Joint-Business Plan active participation at all levels.- Single-digit sales increase via Insights-to-Action Shopper & Innovation pipeline approach- 2x action visibility via CPFR collaborative planning & field execution @ store data level- 100% Expansion of model and talent development in the Traditional Channel

Roswell, Georgia, United States

Orchestrated a comprehensive strategy emphasizing data simplification and agile processes, yielding actionable metrics organization-wide. Fostered a data-driven culture change, championed by Top Management at all levels and driving operational excellence.- Consolidated One BI solution +20 countries, 40% productivity & $2M annual savings- Designed & developed predictive models, improved forecast accuracy to drive +10% sales- Data Governance leadership, 97% accuracy and global regulatory compliance.

Master Of Science (M.S.), Business Administration, Management And Operations

Industrial Engineer, Business & Computer Science