Cristian Garcia Email and Phone Number

As the Director of SEO at Avalaunch Media, I lead a dynamic team in developing and implementing comprehensive SEO strategies for a diverse range of clients. My role involves leveraging advanced tools like SEMrush, Ahrefs, and Google Analytics to conduct in-depth SEO audits, enhance on-page optimization, and drive organic search results. I specialize in e-commerce SEO, ensuring that our clients not only rank higher but also achieve significant ROI through optimized digital marketing efforts. My expertise in content marketing, combined with effective use of a digital marketing toolset, enables me to deliver tailored solutions that align with the unique marketing goals of each client. In addition to my day-to-day SEO work, I also lead a team of SEO Specialists to help deliver top-tier SEO services custom tailored to their unique KPIs. My leadership is marked by a strong emphasis on communication, team collaboration, and staying ahead of the evolving SEO landscape.

As a Senior SEO Specialist at Avalaunch Media, I played a pivotal role in enhancing the online visibility and search engine performance of our clients' websites. My responsibilities encompassed a broad spectrum of SEO activities, including in-depth keyword research, technical auditing & implementation, strategic content marketing, and effective off-page SEO outreach. Utilizing a comprehensive suite of standard SEO tools such as Google Analytics, ahrefs, Keyword Insights, Screaming Frog, Sitebulb, and other industry-standard platforms. I primarily took a data-driven approach enabling me to craft and refine SEO strategies that significantly improved organic search rankings and overall digital presence.

Avalaunch Media has provided an environment to work first-hand on a diverse group of clients and industries, each equipped with their own unique set of challenges. Because of this, each day requires a new approach, which otherwise might be considered a 'typical' website improvement. With each new challenge comes a greater understanding of how to best meet the needs of the user.The following examples encompass work completed on a day-to-day basis:-Content strategy & planning-Keyword research & page mapping-Localized optimizations through KWR, GMB optimization, and citation building-Full site audits and analysis + SEO roadmap-KPI tracking and reporting-Structured data implementation-Basic CMS coding (CSS, PHP, HTML)-etc.For more on my experience, please feel free to reach out.

I worked within a team of strategists to innovate creative strategies based on data-driven analysis with the end goal of increasing organic rankings for clients. This position gave me the opportunity and freedom to explore a number of skills and strategies to increasing rankings, generate leads, produce quality content, and impact real-world business goals. The following are a few tasks conducted on a daily basis:- Keywords Research & Tracking- Content Creation & Optimization- Title Tag & Meta Description Creation & Optimization for mobile-first indexing- Mobile & Desktop UX site audits- Basic Wordpress, Shopify, & Joomla page creation and publicationWithin this role, I achieved organic growth by utilizing tools like Keyword Planner, Search Console, Google Ads, Google Analytics, Tag Manager, Ahrefs, Screaming Frog & much more. Please reach out if you have additional questions about my experience throughout this position.

Throughout my time as a freelance writer, I created and conducted an off-page SEO strategy to build authority to targeted web pages. These posts include extensive industry-relevant content providing a platform for seamless integration to client websites. Check out some of the articles I've written here!

As an Outreach Intern, I worked within a team to promote brand awareness/PR and build an extensive network of backlinks and referral traffic through guest posts, content creation/promotion, and daily HARO updates. These efforts aimed to further improve organic SEO rankings in conjunction with dedicated SEO Strategists. A few daily tasks include:-Google Analytics analysis of referral traffic and impressions.-Daily research to identify trending topics within particular industries-Creation of content to distribute to online publications creating structured citations

Throughout my time working at the University of Utah's front desk, I provided a excellent front-facing customer service by providing relevant information, support, and materials as needed. Through this role, I learned how to effectively communicate with distressed or unhappy customers, take charge in situations that require leadership, and build meaningful relationships with coworkers and frequent customers.

As a Sales Representative for the Univesity of Utah Media Group, I actively oversaw and maintained relationships with over 100+ businesses within the Salt Lake Valley. By providing clients with a platform to advertise their business through various advertising mediums provided by the University of Utah, I helped business owners grow their businesses and helped determine best practices and strategy for targeting a college-aged demographic.

As VP and the Head of Communications, I managed all social media (Instagram, Twitter, Facebook etc.) built and ran the groups website, created and sent digital semester newsletters, and created/distributed print media.