Cristian Bălan Email & Phone Number

Romania

Bucharest, Romania

Athens, Attiki, Greece

As a Senior Data Engineer within the Data Engineering EMEA Team, my main responsibilities are to develop and maintain software applications for ingesting, transforming, and processing data, making it accessible for the Data Science and Advanced Analytics departments. My most significant achievement in this role was contributing to the development of Daha Daha Intelligence Center, a comprehensive 360-degree data software solution that covers promotional mobile apps in the EMEA region.Main responsibilities during a day were the following: o Develop and maintain database solutions for mobile applications utilizing Azure SQL Database. o Use Azure Synapse Analytics to create data ingestion pipelines for diverse consumer data sources, implement monitoring and orchestration procedures to ensure data accuracy. o Design efficient data models for reporting and advanced analytics, prioritizing optimal performance and low latency. o Implement CI/CD pipelines through GitHub Actions to automate seamless deployment across various environments. o Collaborate with cross-functional teams to optimize data workflows and enhance overall data architecture. o Conduct data profiling and data quality assessments to identify and rectify data issues proactively. o Utilize big data technologies like Apache Spark to process and analyze vast datasets. o Integrate machine learning models into data pipelines for predictive analytics use cases. o Employ data encryption and access controls to enhance data security and compliance. o Conduct performance tuning and optimization of database queries and ETL processe

Athens, Attiki, Greece

In this position I was responsible to design, build, and maintain scalable data-centric and BI Visualization solutions that provide actionable business insights and deepen analytic capabilities to support EMEA region. I was involved in different stages of the Software Development Life Cycle including requirements gathering, application development, definition, design, and maintenance.In this position I had the following responsibilities:o Partner across the team to understand business requirements, decision architecture use cases, current challenges, business questions, processes, and related data.o Understand the data required to build analytical foundations like data aggregators, metrics, and cubes.o Assemble large, complex data sets that meet functional / non-functional business requirements.o Build robust, connected, scalable, reusable, shareable data containers.o Design and build interactive visualizations with multi-dimensional data sets.o Build analytics tools that utilize the data pipeline to provide actionable insights into key metrics.o Implement rules & automate data cleansing, mapping, transformation, logging, and exception handling.o Establish and document standards, guidelines, and best practices for teams utilizing the solutions.o Own maintenance of BI application, answer support ticket related requests, provide user access

Athens, Greece

Member of Data Strategy and Analytics team in Central Eastern Europe.o Responsible for reporting and analytical work for mobile product active in over 15 markets in the Business Unit;o Closely collaborating with other team members to drive data-driven and advanced analytics projects in the region;o Delivered key projects and use cases covering needs of Marketing, Strategy & Insights and Finance functions;o Developed in house automated products to reduce manual work and reduce outsourcing costs;o Close collaboration and POC for various external vendors for various mobile and digital services;

Athens, Attiki, Greece

Responsible for Social Media Reporting and Analytics activities in Central Eastern Europeo Marketing campaign performance reporting on central and local market level for several beverage brandso Competitor and category analyses on multiple digital sources;o Run consumer feedback analysis for new product launches using social listening;o Work with various social and digital tools assuring onboarding, training and maintenance;

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Master'S Degree, Strategic Marketing

Bachelor'S Degree, Marketing, Isced 5

High School Diploma, Matematics - Informatics, Isced 3

Activities and Societies: Fitt for Future