Cristina Hernandez Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Co-founder and Creative Director

Madrid Area, Spain

- Lead cross-functional teams to execute product and service innovations. Apply user research, create prototypes, negotiate with vendors and develop launching strategies. - Apply design thinking & user-centered design to design creative strategies and as the driving force for innovation.- Report directly to the CEO and work closely with board members to define goals, identify areas in need of improvement and design new solutions and strategies.- Conduct research for consumer insights to develop the innovation roadmap.

Madrid Area, Spain

- Developed the brand’s marketing strategy, increasing social media reach by 150%.- Led the creative content development and worked as the Creative Director for marketing campaigns and all design-based necessities.- Coordinated with partners and creative agencies to carry out specific campaigns (Heinz, UberEats, Glovo, JusEat, Deliveroo, and Y&R, with whom we executed a social media initiative that won 1 Silver and 2 Bronze Cannes Lions).

Madrid Area, Spain

- Developed the brand’s social media strategy, accomplishing an Instagram follower growth of 220% by the end of 2017.- Ideated and designed social media content and campaigns to increase reach and engagement. Executed and analyzed results.- Established the brand’s design guidelines, designed menus, collateral material and digital content to support sales.- Creative Director and Head of Experience and Design for Goiko Games 2017 and 2018: An annual event for the company’s staff (1000 attendees, 13-hour event).

Greater Chicago Area

- Clients: McDonald’s, Hallmark, Capri Sun, Kashi, Marshalls, Secret Mean Stinks, Secret Deodorant, Vidal Sassoon.- Created creative and disruptive solutions that effectively solved clients’ problems on multiple channels, including social media, digital channels, print, OOH and TV.- Oversaw all aspects of design, art direction and creative problem solving.

Greater Chicago Area

Clients: Kashi, Secret Mean Stinks, Secret Deodorant, Vidal Sassoon, Jet-Puffed Marshmallows.

Tampa/St. Petersburg, Florida Area

Clients: Alessi, Tindale Oliver, Homes by WestBay, Wellcare, Artizen, Lowry Park Zoo.

Greater Los Angeles Area

Clients: Kraft, Pepsi, Gatorade, Nissan, Infiniti, Crate & Barrel, Principal Financial Group.

Sarasota, Florida Area

Led team of 10 in the process of making the re-brand and a fully integrated campaign for the Team Tony Foundation, a non-profit cancer help center.

Caracas, Venezuela

Clients: Campamento La Llanada, Fundación De Mil en Mil, WAO Turismo.

Professional Development Program, Growth Strategies: Identifying Opportunities In Market Trends

Bachelor Of Fine Arts (B.F.A.), Advertising Design

Advertising Studies For Young Professionals

High School Exchange Program In Belgium, French Studies