✦ EXPERTISE & VALUE ✦I pinpoint unclaimed market opportunities by applying my unique lens of customer needs, organizational core competencies, and emergent technologies. I have a 20-year performance history of navigating dynamic and uncertain markets to lead teams from initial concept to successful execution. ✦ PROOF POINTS & TRACK RECORD ✦As a startup co-founder, I have raised funds, built teams, managed P&L activities, and scaled to $2.2M in contract revenue. And as an advisor, I have guided new ventures to hit aggressive targets, decreasing Customer Acquisition Cost from $25 to $2 in just 3 months.I have a passion for launching and scaling companies with defensible product-market fit, leveraging essential Go To Market expertise ranging from formative pitch deck, through rapid growth and successful IPO. ✦ BOARD & ADVISORY EXPERIENCE ✦I currently serve on the board for Stanford Graduate School of Business Women’s Circles and have led the Marketing & Communications Committees over three terms. While on this board I have collaborated to establish a governance structure to accommodate our rapid growth trajectory of >50% over the past three years.Throughout my career, I have advised executives discussing critical trade-offs that must be made in balancing limited resources with aggressive growth targets, and have witnessed what it takes to overcome challenges and grow the business from very early stage through rapid scale. I have 5 years of advisory experience with early-stage / venture-backed companies, guiding executives with high-impact go-to-market strategies to ensure successful execution.➤ INDUSTRY EXPERTISE: Cybersecurity ✦ Fintech ✦ EdTech ✦ Aerospace➤ B2B BUSINESS MODELS: SaaS ✦ PaaS ✦ Marketplaces ✦ Subscriptions➤ FUNCTIONAL FOCUS: Strategy ✦ Marketing ✦ Product ✦ Business Development & Partnerships➤ RESEARCH & ARTICLES: Digital Marketplaces: The Agony and the Ecstasy ✦ The B2B Marketplace Matrix ✦ 4 Mad Libs to Solve Perfect Product-Market Fit