I lead a multi-disciplinary UX product design team of interaction, content, and research experts creating and optimizing SAAS data products in Azure Data.

Accelerating opportunity for female-founded technology startups with The Weekend, a 3-day rapid prototyping intensive to get concepts from 0-to-testing with live users.

• Developed original branding, sales collateral, and customer-focused design concepts for b2b performance SAAS product and managed service• Managed organizational change and rebrand as the business reinvented itself as a marketing agency• Scaled the creative service in a uniquely integrated media & performance creative offering• Managed a progressively profitable P&L in creative services, growing a cross-disciplinary creative team of 25+ • Pitched and contributed to the win of new business representing tens of millions in revenue

Darby Smart (acquired by Grove Collaborative in 2019) provided a “maker” community-focused platform with rapidly released DIY content creation, an innovative video app, a subscription DIY project box and a craft ecommerce marketplace. I managed and executed brand-building visuals, UX, and email marketing with a data-driven approach to achieve impactful insights and killer finished creative.Notable projects:• Designed differentiating, original branding for the Darby iPhone App• Conceptualized, produced, and optimized original app store icon branding with tests showing 73% performance lift in the winning design• Lead the 2016 redesign of the Darby Smart content & marketplace website

As the design leader for customer experience, I lead cross-functional brainstorms, directed creative and managed designers developing digital experiences focused on customer onboarding, loyalty and engagement.Notable projects:• Optimized designs for the Sign Up experience• Lead the redesign of About Us page to renew brand storytelling and support increased Sign Ups• Directed design of acquisition & onboarding experiences: app store video, Style Profile Quiz, & push notifications.

Lead a high-output, cross-functional creative group with the mission of delivering innovative customer experiences for special events, producing unique creative for 30-50 special event sales experiences per month• Managed growth from an upstart team of 5 to a department of 30+ copywriters, designers, photo-editing, photographers, stylists, producers, and creative team leaders. • Developed data-based cases (based on A/B testing and sales performance metrics) to phase out high-cost, low- to negative-impact legacy designs and ramp up cross-platform custom execution• Developed new graphic standards for mobile platforms.

10th employee at the start-up zulily, I began as an all-hats wearer under the VP of Brand & Design, experimenting in to develop scalable creative solutions to everything from product photography operations to to digital ad creative to site experience design. As it grew into a great company, I took the reins on design for brand-building delightful & splashy visual campaigns for Brand, Marketing, and Merchandising initiatives.• Landing pages, including the design and iteration for a sign-up page wall design that massively optimized new customer acquisition • Sale event art direction and design execution for seasonal sales• Email design, website page layouts,, brand UI design and advertising

Managed customer order production. Designed new and bestselling products. Designed marketing materials. Performed in-house production needs including: photo retouching, in-house printing, and picture framing.