Leading the digital trading strategy to boost sales and profits for Avon through both direct customer sales and digital sales via their sales force (Representatives), optimizing the online shopping experience (e-commerce and digital brochures), and closely collaborating with marketing and sales teams to drive traffic and conversion. Responsible for developing and executing omnichannel strategies as well as managing and supervising the lead generation strategy.

Optimizing the online shopping experience (e-commerce and digital brochures) through content, search, and promotion strategies. Maximizing product visibility and performance by closely collaborating with marketing and sales teams to drive traffic and conversion. Activation strategies to encourage the adoption of digital tools among the sales force (Avon Representatives).

As a Digitalization Lead, I led the launch and activation of multiple B2C applications such as Avon On, Avon Grow, Digital Brochures, and My Avon Store. These applications were designed to enhance our online presence, increase online sales, and facilitate team management. Additionally, I was responsible for improving the brand image among consumers through influencer campaigns, social media activations, lead generation, and advertising campaigns.

Planning and management of the online marketing budget. Content plan and strategy for social media and corporate blogs. Content management of various websites using Drupal and Wordpress. E-commerce optimization. CRM management. Tracking the effectiveness of various online marketing actions with Google Analytics. Monitoring and reporting.In June 2013, Teleférico de Madrid and Aquópolis Villanueva de la Cañada and San Fernando de Henares were added to my responsibilities.