Hilda Strauss is an iconic company in Colombia. It is a family-owned business with 110 employees and 35 years of experience creating and commercializing 100+ natural formula beauty and hair care, nutrition and meditation products in Colombia. As a Commercial Strategy Manager, I developed marketing and commercial strategies with a solid expansion plan, increasing the number of stores and entering 2 new local markets in 1 year. I was responsible for managing operations, budget, and hiring staff, resulting in the company's operational capacity growth. I planned and implemented advertising campaigns, promotion and merchandising strategies, product launches, and presence in commercial expos. Finally, I optimized processes and improved sales results by enabling staff and empowering teams via SMART goals and KPIs. I evaluated and monitored results to improve the outcome of promotional campaigns.

I proudly worked for Sancho BBDO as Account Manager, Sancho is the number 1 most effective advertising agency in America and #4 globallyIn this critical role of my career, I oversaw the relationship with clients in retail and building materials industries. Provided strategic direction to clients marketing initiatives and successfully managed multiple projects from initiation to completion. I ensured the smooth production of campaigns by managing the relationship with clients, assessing marketing needs, coordinating the resources needed for projects, and completing projects to a specific schedule and within budget. I oversaw and presented ad campaigns, collaborated in strategic processes, and built and maintained excellent client-agency relations. I also participated in strategic planning to create ad campaigns aimed at promoting brands, increasing brand awareness and sales. I proudly worked closely with the creative department to create and position new brands, including Exito.com, Puntos Exito, Consturama and Marca País. Finally, I performed market research and analysis of competitors' products, brand, and marketing strategies.Projects Included o Exito.com: marketing strategy for the new website focused on e-commerce; coordinated proposal presentations and assured the project completion o Coordinated the production of promotional ads for Exito retail stores across multiple national print media companies; managed creative resources, negotiated times with the creative department, and ensured the publication of weekly adso Coordinated the design of in-store promotional materials for Puntos Éxito, the company's membership brand. Managed the creation of creative pieces for multiple channels: print, billboards, radio, mailings, direct mails, and televisiono Cemex-Construrama: creation of the Construrama brand and strategy, aimed at helping local hardware stores structure their businesses and enter the network of today's biggest hardware store

Young and Rubicam is a global advertising agency with over 100 locations worldwide; currently part of VMLY&R. I worked for them as a Project Manager. For this role, I managed Mabe and Texaco brand accounts, assessed client's marketing needs, collected data, and measured key analytics providing actionable recommendations to improve online presence, product visibility, website optimization, and social media presence. I managed web projects for these brands, including strategic planning, campaigns presentation and execution, and analysis of results. I generated successful communication strategies aimed at increasing digital brand awareness and social media engagement for Mabe.Projects Includeo Mabe: developed social media strategies and content plans for Facebook; tracked performance and analyzed and presented resultso Texaco: web development management; coordinated the launch of a new digital promotional campaign to increase brand awareness and the interaction of clients with the brand

While working as a Marketing Intern for Panasonic, I analyzed the competitors' product offering and promotion strategies, created competitive landscape analysis, and recommended future campaigns to attract new customers. I also supported the planning and execution of product launch events.

As Product Manager for Wireless Idea, I created and implemented value-added services for mobile operator companies, increasing the end-consumer usage of SMS and WAP services. I also worked to establish alliances with media companies to create new services, acquire new customers, and increase sales. I presented contract offers, negotiated terms and signed contracts.

For this Internship, I was responsible for organizing workshops aimed to create alliances with international providers of 3G technology. In addition, I work on supporting the strategy development to increase the use of SMS, MMS, and WAP services. Finally, I conducted research on the competitors' mobile internet service offerings to identify new businesses opportunities.