Cristina Sarmiento

Cristina Sarmiento Email and Phone Number

Senior International Project Manager | Marketing Strategies, Brand Development & Artist Relations @ Acoustyle Communications
Cristina Sarmiento's Location
Miami, Florida, United States, United States
Cristina Sarmiento's Contact Details

Cristina Sarmiento work email

Cristina Sarmiento personal email

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About Cristina Sarmiento

I’m a storyteller. Perhaps not a professional writer or an artist myself, but I help those with a story bring their vision to life. As an international project manager with 7+ years in the dynamic realm of music, events, marketing and artist strategy, my focus has been on sculpting product development and digital plans for emerging and established talent. Leveraging my deep understanding of the music landscape, I've been pivotal in fostering strategic partnerships and expanding artists' reach. My latest role involves guiding music release schedules and cultivating networking opportunities to amplify the growth potential of our artists.Previously at Universal Music Group, I excelled in helping bridge the cultural nuances of local artists to a global stage by managing the release timelines for Latin artists, shaping personalized digital strategies, and collaborating with major platforms and commercial teams. This experience honed my ability to develop impactful promotional plans, ensuring artists' and stakeholders' expectations were surpassed. My endeavors are driven by a commitment to creating a lasting cultural imprint through the growth of artists across various genres and development stages.

Cristina Sarmiento's Current Company Details
Acoustyle Communications

Acoustyle Communications

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Senior International Project Manager | Marketing Strategies, Brand Development & Artist Relations
Cristina Sarmiento Work Experience Details
  • Acoustyle Communications
    Marketing And Public Relations Manager
    Acoustyle Communications Jul 2024 - Present
    Miami, Florida, United States
  • Universal Music Group
    Senior Marketing And Digital Label Manager
    Universal Music Group Oct 2023 - Mar 2024
    Miami, Florida, United States
    ● Managed the artist overall roadmap and release timeline for latin artists in the USA including promotional trips, IRL for single and album releases and partnership necessities. ● Developed personalized multi-platform digital strategies based on consumer data and technological innovations.● Collaborated with the commercial teams and partners including Spotify, Apple, Amazon, TikTok and Global YouTube Music Programming, Culture & Trends, and go-to-market teams to maximize support for new releases and catalogue trending tracks. ● Coordinated international promotional plans for releases and tour/festival participation of artists.● Planned and strategized, with EVP Marketing, internal staff, and stakeholders to create a strong awareness of International needs when building out products for domestic marketing initiatives. ● Supervised asset creation and quality to ensure consistency to brand and project development.● Prioritized and managed a monthly budget for artist strategy and marketing necessities. ● Collaborated with PR specialist to ensure maximum coverage of events and released projects. ● Foster partnerships and networking opportunities, enhancing artist visibility and growth potential with new markets and brands.●Brainstormed and pitched creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement of the artistsArtist roaster included: Luis Fonsi, Sebastian Yatra, Anitta, Chris Jedi, Morat, Aitana, Danna Paola, Manuel Carrasco and more.Highlights:● Morat: Brand development in the USA including coverage in Rolling Stone, New York Times, White House visit with the Hispanic Heritage Foundation, and 16 tour dates mainly sold out with double the venue size.● Contributed to Anitta's highest album sale stream release "Funk Generation" on Spotify by coordinating latin marketing and digital strategy with Republic Records and management including Anitta "Bellaqueo" and "Mil Veces" TikTok viral dances.
  • Universal Music Group
    Senior Marketing And Sales Label Manager Latam + Iberia
    Universal Music Group Jul 2021 - Nov 2023
    Miami Beach, Florida, United States
    ● Strategized and helped execute plans of Latin acts in Latin America, Iberia and USA including marketing plans, budgets, digital and physical sales, commercial partnerships, radio and promotional.●Performed deep-dive research to understand the latest trends across the music industry, competitors, digital streaming partners, and consumer behavior and shared those insights in regular updates to the managers.●Weekly updated meetings to present status of priorities to CEO Jesus Lopez and EVP of international marketing.● Identified and negotiated with management new promotional opportunities for their strategic planning with international perspective their global.●Mentored and supervised junior staff members by streamlining communication channels and guiding their approach to working with partners, offices and artists.Highlights:● Lead the international campaign for Karol G's Record Breaking, Latin and Grammy Record of the Year Winning, #1 Billboard Album "Mañana Sera Bonito"- 1 of 10 top grossing record for UMG, only Latin album amongst Taylor Swift, The Weeknd and Morgan Wallen.● Instrumental in the meteoric rise of Latin artist Feid, contributing to a 313% surge in Spotify streams and securing the artist's position as the #3 Latin artist globally on Spotify by the end of 2023.● Sebastian Yatra's DHARMA with over 2.3 Billion streams worldwide and first-time Latin Grammy for the artist for Best Pop Album. ● Played a pivotal role in the development and international expansion of emerging artist / local sensations for artists like Aitana, Lola Indigo, Danna.● Morat “No Se Va” viral TikTok, Reels and Shorts campaign leading to the catalog song reentering the charts of over 7 countries, increased streams by 120% and over 2M creations in 2 months. Roaster included Karol G, Feid, J Balvin, Sebastian Yatra, Morat, Aitana, Tini, Lola Indigo, Alejandro Fernandez, Christian Nodal, Andrea Bocelli, Juanes, Alejandro Sanz, Kali Uchis, Tainy, and more.
  • Universal Music Group
    Latam And Iberia Project Manager
    Universal Music Group Jun 2019 - Jul 2021
    Miami Beach, Florida, United States
    ● Coordination and analysis of successful music campaigns with Latin American icons including Luis Fonsi, Sebastian Yatra, Karol G, Feid, J Balvin, Daddy Yankee, Alejandro Sanz, Juanes, Morat and more. ●Implemented and led regional weekly calls with over 6 countries that provided a safe space to update on necessities, budget allocation, prioritized projects and brainstorm of strategy.● Oversaw the international promotional trips of artists across multiple countries. ●Fostered relationships with the European offices in UMG to help understand the artist vision to global audience in order to maximize exposure and support for latin acts in socials and DSPs support. ● Provided recap reports and analysis of song and album performances to management, artist and internal executives. ●Crafted compelling brand decks to help tell the stories of Latin acts to international markets to help implement and develop brand growth in new regions. ●Award show logistics and coverage for Latin artists in the USA including Latin Grammy, Billboard Awards, Premio Lo Nuestro, and Premio Juventud. Some stand out successes during the time include: ● Global Hit "Tusa" by Karol G and Nicki Minaj, reaching #1 Spotify Global in all LATAM and Iberia countries and charted in new markets for Karol G including USA, France, Italy and more!● Luis Fonsi "VIDA" album, receiving #1 Billboard Debut which included hit song "Despacito", "Echame la Culpa" and "Calypso".● Alejandro Sanz "SANZ" album including Latin Grammy winning song "Tu Persona Favorita"● Feid's stand out hit "Porfa" that charted in all LATAM, Iberia and other markets including Italy, France, and more!
  • Universal Music Group
    Marketing Assistant
    Universal Music Group Oct 2018 - Mar 2019
    Miami/Fort Lauderdale Area
    ●Provided internal company blasts on artist progress and marketing guidelines●Assisted the senior label manager in logistics for promotional junkets, review of press releases and connecting the international offices to the appropriate material for launch.● Managed the vendor status of regional vendors in Uniport, including assuring payments and necessary PO and intercompany logistics. ● Expenses in Uniport for the Senior Label Manager.
  • Doral Chamber Of Commerce
    Event Marketing And Project Director
    Doral Chamber Of Commerce Jan 2017 - Oct 2018
    Doral
    • Facilitate internal resources and third parties/vendor coordination to ensure compliance of over 100+ Doral Chamber event year-round.• Managed and prioritized task requirements for several projects under strict deadlines.• Act as the point of contact and communicate project status to all participants.• Provide administrative support and project management support to the CEO and Vice President of Operations and the firm’s innovation efforts.• Manage client relations, guiding over 280 members on how to use the Chamber membership to the fullest potential including relationships with Carnival Cruise Line, Cityplace Doral, BurgerFi and more local stores. • Coordinate submission of City of Doral grants for the Chamber.• Actively collaborated and contribute ideas in creating and managing events through a project management system, which I implemented and taught in the Chamber.• Manage and implement email marketing to over 40,000 people in the company database year-round.• In charge of planning, creation and analyzation of digital campaigns for the social media platforms of the Doral Chamber of Commerce.
  • New Media, New Marketing, Inc.
    Marketing And Data Analyst
    New Media, New Marketing, Inc. Jan 2017 - Apr 2017
    Doral
    New Media New Marketing are partners with the Doral Chamber of Commerce and with such, I work hand-in-hand with both organizations for the operations success. Within my professional hours, some of my responsibilities include: -Analyzing the response rate of social media campaigns-Using Adobe Photoshop to design flyers and banners for the 100+ events that the Chamber of Commerce organizes.-Research and developing a competition analysis with our event-Using key ad words for the search engine optimization for the events' marketing- Construct websites using CMS WordPress and program HTML specifications to alter the established designs and customize the data for maximum search optimization- Create, implement, analyze and develop a competition analysis in accordance to the response of the social media marketing resulting in a 145% increase in online engagement.
  • The Farmm
    Demographic Analyst Intern
    The Farmm Nov 2016 - Dec 2016
    London
    Security, sufficiency, sustainability and traceability: these are the pillars which underpin a viable food value chain. At The FARMM, we are assembling a non-partisan, active think tank with a mission to nurture the development of collaborative innovation at the intersection of research, policy, technology and enterprise.During my time with The FarMM:- I helped research and compose the Seedrs funding campaign for the company's main project: Mercato Metropolitano. -Researched and analysed potential demographic areas in search of a new location for their upcoming incubator. -Provided my services to the partnering company "Eye on Startups" by researching the beneficial impacts of immigration on city entrepreneurship and wrote up a potential schedule for their upcoming Entrepreneurship conference.
  • Backyard Cinema
    Operations Intern
    Backyard Cinema Nov 2016 - Dec 2016
    London, United Kingdom
    Along with the creative and hardworking managers, I was able to learn what it takes to manage a successful pop-up cinema. My duties included:-Organize the movie information per seasonal event. -Acquire the film rights for each showing.-Shadow the heads of the operation and learn the ins and outs of the cinema.
  • Walgreens Boots Alliance
    Management Intern
    Walgreens Boots Alliance May 2016 - Aug 2016
    Gainesville Y Alrededores, Florida, Estados Unidos
    Organized and oversaw two major projects for the business district of Gainesville over ten weeks that brought in over $35,000 in new revenue, for the front end an the pharmacy, across 15 different stores- Shadowed store, district, regional, and pharmaceutical managers in store operation, management responsibilities, merchandising, buying, advertising, inventory control, human resource management, district and regional operations- Worked with a team of interns, including pharmacists, to conduct project throughout the internship- Presented final product of to Walgreen executives and managers, receiving award of accomplish and completion of the prestigious internship program
  • University Of Florida
    Student Assistant
    University Of Florida Apr 2015 - Aug 2016
    Gainesville Y Alrededores, Florida, Estados Unidos
    Gatornights is a late night premium program that hosts different free weekly activities for the University of Florida students. I had the pleasure of working with some of the most charismatic, hard-working and enthusiastic students at the University of Florida. With a group mentality and casual leadership approach, each of the students that worked in Gatornights contributed to the success of the program. Some of our responsibilities included:-Manage the activities from crowd control to vendor relations. -Market the program to those incoming students.-Provide superb customer service to the students to ensure they fully enjoy their time in the university of Florida.
  • Shpe Uf
    Secretary
    Shpe Uf Apr 2015 - Jul 2016
    University Of Florida
    As a professional organization dedicated to bringing STEM programs to hispanics, I was fortunate enough to work with the best E-Board team to help the University of Florida chapter maintain its prestige and dedication to society. My duties as secretary were:-Update members on events and programs via a weekly newsletter. -Write a mid-year and full term report on all the activities that the club had hosted with an analysis of what worked and what failed during the year.-Ensure that every meeting, every committee and every event had a set location and schedule.By helping the rest of the team board updated on what needed to be handed in for the report, we were able to successfully run the chapter and were awarded the Regional Award of the year for two consecutive years in the National Conference in Seattle
  • At-Logistics
    Administrative Assistant
    At-Logistics Nov 2013 - Feb 2014
    Miami/Fort Lauderdale Y Alrededores, Estados Unidos
    As my first office opportunity, I worked hand in hand with my father to replace him after he suffered a medical emergency and was unable to perform his duties. During this learning experience I:-Responded to international vendors and customers alike via skype and email.-Balanced the bank accounts to align with the Quickbooks spreadsheet.-Filled invoices and responded to the suppliers on matters of payment.

Cristina Sarmiento Skills

Leadership Microsoft Office Research Microsoft Excel Customer Service Web Design Data Analysis Microsoft Powerpoint Microsoft Word Powerpoint Quickbooks Google Analytics Google Adwords Social Media Marketing Search Engine Optimization Digital Marketing Microsoft Project Project Management Project Planning

Cristina Sarmiento Education Details

Frequently Asked Questions about Cristina Sarmiento

What company does Cristina Sarmiento work for?

Cristina Sarmiento works for Acoustyle Communications

What is Cristina Sarmiento's role at the current company?

Cristina Sarmiento's current role is Senior International Project Manager | Marketing Strategies, Brand Development & Artist Relations.

What is Cristina Sarmiento's email address?

Cristina Sarmiento's email address is cr****@****sic.com

What is Cristina Sarmiento's direct phone number?

Cristina Sarmiento's direct phone number is +130579*****

What schools did Cristina Sarmiento attend?

Cristina Sarmiento attended University Of Florida, University Of Miami Division Of Continuing & International Education, Fie: Foundation For International Education, University Of Florida, Florida International University.

What skills is Cristina Sarmiento known for?

Cristina Sarmiento has skills like Leadership, Microsoft Office, Research, Microsoft Excel, Customer Service, Web Design, Data Analysis, Microsoft Powerpoint, Microsoft Word, Powerpoint, Quickbooks, Google Analytics.

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