Cristina Shell Email & Phone Number

Kansas City, Missouri, United States

KMBC/KCWE

Kansas City, Missouri, United States

DESIGNIntroduced creative solutions to attract potential investments from multicultural millennialsAligned marketing materials and digital e-blasts with core American Family Investments and ADP guidelinesProvided American Family Investments and ADP with trendy photography, layouts, power point presentations, and infographics while maintaining corporate guidelines

Kansas City, Missouri Area

DESIGNGenerated provocative graphics to coincide with all on-air promotions, contests, and social media announcementsDeveloped and designed our first radio station apps, increasing our Listen Live FeatureComposed musical artists' and celebrities' visual identity for CBG Radio Stations' websites and printed materialsGenerated large scale vehicle graphic wrapsConsistently explored new design trends to apply to our branding, broadening our exposure to young audiencesDesigned promotional digital graphics displayed at our promotional venues including Voodoo at Harrahs Casino, Sporting KC, and various locations in Kansas CitySOCIAL MEDIA MANAGER & WEBSITE DEVELOPERGenerated trackable Ad RevenueIncreased e-blast subscription database Provided client statistical data reportingCreated business social media pages for Hot 103 Jamz and Gospel 1590 radio stationsManaged and implemented all visual communications and promotionsART DIRECTIONInitiated app development and website design upgradesDirected Jock photoshoots at Strange Music Studios and Glam Squad StudiosStabilized vintage branding of both Radio Stations, Hot 103 Jamz and Gospel 1590PROJECT MANAGEMENTMaintained communication, developed workflow and production/execution timelines for our promotional partnerships with Sporting KC, Strange Music Inc., and all celebrity and artists' management teamsCultivated relationships with other national radio stations for crossover promotions

Overland Park, Kansas

ART DIRECTIONTranslated marketing team’s vision and goals into materials to distribute and promote the upcoming launch of the magazineManaged all print and web design projects and served as project manager for the completion of the programming and design of the web site.Coordinated the production of all print materials with printers to ensure the specifications foreach project were followed.DESIGNAnticipated new design trends in magazine page layout, focusing new ideastowards the launch of the first issueDeveloped corporate identity including media kit and mock magazine for sales teamDrafted templates for all marketing collateral needed to promote launch of publicationWEB Initiated digital representation of the magazine at www.glancemagazine.comLead design team in the development of illustrative content to accurately encompass twelvemajor cities depicted in the magazine

Lenexa, Kansas

Tri D Innovations TDI Product Development Company DESIGN Highly involved in the development, research and marketing of all newproduct launchesPRODUCTION Generated manufacturing templates for several printing mediums andspecial process guides including foiling and embossingResponsible for communicating between US and Hong Kong offices and completed allproduction files sent to China manufacturingMaintained and organized all source files and samples sent to and from ChinaIntegrated new color proofing system and software to enhance accuracy and efficiency betweenTDI offices and Hong Kong factoriesManaged all coloring proofing files and resolved issues for TDI company

Downtown Kansas City

CLASSIFIEDSCommunicated with account executives in Real Estate and Automotive departmentson design and type placementArranged graphics dynamically to increase attention of customersDigitally manipulated photos for accurate color productionPerformed photo archiving; resizing, scanning, and image editingIndependently designed various graphics, advertisements and tickets for KC Star advertisersAD SERVICESType-set and designed layouts for advertisements for Kansas City entertainment andparochial districts.Awarded Outstanding Design of the Month in May 06Recognized for achieving the most errors caught before hitting press production in February 07and April 07Selected to design for and maintain important private accounts such as Karastan CarpetsDigitally enhanced photos for newspaper productionRecognized for updating and redesigning several long running advertisements

Independence Missouri

Introduced fresh style for youth booksEntrusted to handle 100% of typesetting, illustrations and design elements for exterior andinterior of my first bookCreated cover design for World Conference 2005 bookletDesigned and produced small print items such as mailers and brochures highlighting upcomingevents at Herald HouseAssisted in re-launching of the monthly newsletter by revamping organization of information anddesign styleEstablished logo identity for Health Ministries Association, a division within Herald HousePhotographed all people and materials needed for book illustrations and references