Cristina Ionescu-Taifas Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Deutsche Telekom is one of the world's leading integrated telecommunications companies, with approx. 151 million mobile customers, 30 million fixed-network lines, and more than 17 million broadband lines.Deutsche Telekom provides fixed-network/broadband, mobile communications, Internet, and IPTV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers.Deutsche Telekom is present in more than 50 countries with more than 228,000 employees throughout the world.As an International Marketing & Events Manager, I handled: • Strategic Planning: Developed plans focused on market expansion and brand awareness;Event Management: Coordinated large-scale events and conferences for seamless execution and high engagement; • Budget Management: Managed marketing and event budgets for cost-effectiveness and optimal resource use;• Partnerships & Collaborations: Built and maintained partnerships with international vendors to enhance event reach;• Team Leadership: Led cross-functional teams to ensure effective execution of marketing initiatives;• Brand Management: Maintained consistent brand messaging across all marketing activities and events;• Employer Branding: Creation & implementation of an internal video podcast.

Bucharest, Romania

Deutsche Telekom is one of the world's leading integrated telecommunications companies, with approx. 151 million mobile customers, 30 million fixed-network lines, and more than 17 million broadband lines.Deutsche Telekom provides fixed-network/broadband, mobile communications, Internet, and IPTV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers.Deutsche Telekom is present in more than 50 countries with more than 228,000 employees throughout the world.

Bucharest, Romania

United Nations of DTSE Ambassadors in Romania is an Employer Branding project about a handful of people who voluntarily dedicate their work to fulfill “the diplomatic mission” of employees’ happiness. The Diplomatic Program enrolls eight Ambassadors so far, with the mission to bring the community closer together, to make everybody in the office feel welcome and everyone’s voice heard.I am the Happiness @ work Ambassador and I’ve initiated this project because I strongly believe that happy people are more productive people. My main tasks are:• Coordinating all the ambassador activities; • Replacing any of the ambassadors when they are in vacation or medical leave; • Opening calls for new ambassadors when needed and selecting the most suitable candidate;• Finding solutions for any good ideas that don’t fall under the responsibilities of the others ambassadors.#blessed #wemakeithappen #happiness@work

Bucharest, Romania

Cristina Ionescu Consultancy is a marketing & communication consultancy boutique focused on creating exquisite branded customer experiences with high return on loyalty and sales.

Bucharest, Romania

EQUILIFE ASSOCIATION is a non-profit organization based in Romania, which promotes balance in life. EQUILIFE works to raise the level of life quality for people and their communities, through information, education and encouragement for the development of the individual, family and society, towards a balanced lifestyle. Among its activities, EquiLife Association promotes artistic and cultural diversity, national traditions and the successful initiatives of Romanians. We are confident about life and the future and we envision a world where all humans live in harmony with themselves and with their community.

Bucharest, Romania

At a first glance we deal with money, but Western Union does so much more than simply transfer money. Every day we help people connect with loved ones around the world by offering a fast, reliable and convenient means of transferring money.The Western Union Company provides consumers fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. We operate through a network of approximately 510,000 Agent locations in 200 countries and territories. And we're getting better and better every day.I this position I am managing the marketing activities for the sub region Romania and Bulgaria, this including:• preparing the market plan and aligning the marketing 4Ps to the global and regional imperatives and participating to the local and regional strategic planning process;• developing and building the relations with all our agents from all class of trade (banks, retail chains, sub-agents, etc.) this involves organizing events for them, planning sessions for developing the strategy and workshops on each campaign in order to achieve the targets;• actively participating in new product development and launches for the ROBU sub region;• managing the relations with the creative, PR, media, merchandising & research agencies;• concluding researches, analyzing the results together with the Business Intelligence department, transforming consumer insights into consumer benefits and proposing action plans for the ROBU sub region;• coordinating and implementing the local, regional & global campaigns;• using my creativity and innovation skills in all the stages of the marketing activities in order to keep a fresh image of the brand and always come up with something new for our consumers.I do all these in a fantastic environment, a multicultural one, where I am exposed on a daily basis to an international team, which values leadership and empowers its employees to obtain the best results.

Bucharest, Romania

ALPHA BANK ROMANIA was founded in 1993 by Alpha Bank Group together with the EBRD and a limited number of Greek entrepre-neurs and started its activity in 1994 as Banca Bucuresti. In early 2000 was renamed to Alpha Bank Romania to underline its links with the parent Group. Now, with a staff currently exceeding 2500 employees, the Bank offers a wide spectrum of products and services for individuals and corporations through a network of branches located in Bucharest and in other major cities.In this position I was in charge with:• coordinating the Advertising Department activity; • managing a team of 3 people and coordinating also the Merchandising Desk;• was responsible for the communication strategy - developing communication platforms based on qualitative and quantitative researches; • coordinating all the advertising campaigns (briefing the agency, choosing the best concept in order to reach better the target, supervising the production process, preparing the media plan, negotiating contracts and monitoring the effects of the campaign); • maintaining the relation with the advertising and media agencies and negotiating the fees and contracts; • managing the brand image, following and improving the Brand Manual;• keeping a close relationship with Alpha Bank Greece International Division, a relationship based on informing them on our activities, preparing several types of reports and most important acting as a liaison between the two teams and sustaining the Romanian’s interests and projects in front of the Greek team and obtaining their support;• preparing together with the rest of the team the new Retail Concept of Alpha Bank; • proposing and developing new products and promotions; • preparing all the promotional materials of the bank; • developing loyalty programs for existing and potential customers;• involved in the Research and CSR activity of the bank;• maintaining coherence in the communication.

The banking group was first known as Finansbank (Holland) N.V. and rebranded into Credit Europe Bank N.V. in 2007, after Finansbank AS (the Turkish branch of Finansbank and the 5th biggest bank of Turkey) was sold to the National Bank of Greece. The brand 'Finansbank' was also included in the deal, leading to all branches (except the Turkish one) were renamed into Credit Europe Bank. The bank is under full supervision of the Dutch Central Bank and is offering easy-to-use retail banking and SME products as well as private banking through more than 200 branches and more than 11,000 sales points. It also offers trade finance and corporate banking services through its network, as well as in China and the United Arab Emirates. At the end of 2010, Credit Europe Bank N.V. employed over 6,000 professionals working in the countries Belgium, Germany, Malta and the Netherlands as well as in China, Dubai, Russia, Romania, Switzerland, Turkey and Ukraine, serving more than 3 million customers worldwide.Working under the direct coordination of the Corporate Marketing Vice-President I was in charge with coordinating the marketing activities of the bank by keeping a very close relationship with all the Branch Managers, collecting reports from them and making approaches for drawing customers and developing the relation with the existing ones, supervising and continuously monitoring the branches both from Bucharest and from the rest of the country, collecting Call Memos, weekly and monthly reports from the branches and preparing reports for the Bank’s Management; periodically preparing internal/external reports typical for the department’s activity, doing research on the competition and proposing the Marketing Strategy to the bank’s man-agement. Working together with the Relationship managers from the branches I also had to identify new opportunities on the market, promoting, negotiating and structuring the banking products according to their needs.

Bucharest, Romania

Founded in 1978, Forever Living is now a multi-billion dollar company, based in Scottsdale, Arizona, that manufactures and sells dozens of wellness and beauty products. With over nine and a half million distributors in over 145 countries, Forever Living offers the opportunity of living a healthier, wealthier life.As a Market Developer I participated in several marketing research activities: gathering informa-tion based on questionnaires, designing and presentation booklet for new products; translating marketing and accounting reports from Romanian to English or from English to Romanian; the electronic correspondence with the head office from the USA; hosting and being involved in the organization of several major events like “Johnatan’s Day” and “The Annually Rally” from Sep-tember 2000; organizing presentations; other office related jobs

Coaching Practitioner Diploma, Life & Executive Coaching, Post-Graduate Diploma

Activities and Societies: "fortune favours the prepared mind" Of all the companies in the world (outside North America) that train men.

Master In Marketing, Marketing, 10

Licence Diploma, Domestic And International Commercial And Financial – Banking Relationships, 9,80

Activities and Societies: • English Communication Session at the Romanian – American University from May 2000, the 3rd place for the paper.