Cristina Andrés Email and Phone Number

-Proceso de diseño y desarrollo de Adapt/Adzu, sistema de automatización de Retail Marketing para General Motors Spain.-Consultoría en servicio al cliente.-Rollout e implementación del sistema en red de concesionarios de General Motors Spain.-Formación en uso y optimización del sistema a usuarios de campo y concesiones.-Coordinación y soporte para clientes, usuarios, agencias de publicidad y estudios de diseño.-Redacción de contenidos web. -Control de gestión de datos… Show more -Proceso de diseño y desarrollo de Adapt/Adzu, sistema de automatización de Retail Marketing para General Motors Spain.-Consultoría en servicio al cliente.-Rollout e implementación del sistema en red de concesionarios de General Motors Spain.-Formación en uso y optimización del sistema a usuarios de campo y concesiones.-Coordinación y soporte para clientes, usuarios, agencias de publicidad y estudios de diseño.-Redacción de contenidos web. -Control de gestión de datos sobre campañas de publicidad y marketing de la Red de Concesionarios Opel en España.-Servicio de help desk.-Gestión de campañas de publicidad online y offline a nivel local y regional para la Red de Concesionarios Opel en España.-Supervisión del proceso de diseño, desarrollo y cierre de campañas con agencias de publicidad y medios. Show less

-Online reputation management, SEO positioning, digital marketing strategies and linkbuilding.-Consultancy for clients in technological, leisure, hotel trade and educational fields. -Community management: creation and maintenance of social media, blogs, newsletters and company sites; content writing. -Elaboration of audits and results/competence reports.

-Communications counseling for companies, brands and institutions; spokespersons training and crisis management. -Design, implementation and developing of PR plans and communications/marketing strategies.-Writing and editing dossiers, press releases, articles and features to be published both on internal and external information supports (newsletters, bulletins, corporate sites…).-Events organization, productions, shootings, press trips and conferences and contact with… Show more -Communications counseling for companies, brands and institutions; spokespersons training and crisis management. -Design, implementation and developing of PR plans and communications/marketing strategies.-Writing and editing dossiers, press releases, articles and features to be published both on internal and external information supports (newsletters, bulletins, corporate sites…).-Events organization, productions, shootings, press trips and conferences and contact with technological, leisure, lifestyle, hotel trade, sports and food industry media. -Community and online reputation management. -Elaboration of results reports and monitoring of the impact of communications actions on offline/online media, blogs and social media. -Invoices control and management.-Press Manager and big leisure and sports events organization: Final of Danone Nations Cup 2011, Feria Madrid Golf 2011, IX Salón del Chocolate o II Fashion Festival Week.-Clients: Danone, NH Hoteles, Osborne, Real Federación Hípica Española, comScore, CC. Moda Shopping and Madrid Golf. Show less

-Writing press releases, news and articles to be published on the web site and addressed to national and international media. -Researching news and web content of interest for the site. -Interviews and press conferences coverage.

-Responsible for foreign productions communications (channels laSexta and laSexta3 TODO CINE). -Writing reports, press releases, press kits and interviews. -Execution of strategies and press/marketing plans.-Media contacts, showing promotions and following up on audience reactions to international series, documentaries and films. -Press conference, shootings, productions, premiers and press trips organization. -Attendance and coverage in MIPCom TV, Festival de Télévision… Show more -Responsible for foreign productions communications (channels laSexta and laSexta3 TODO CINE). -Writing reports, press releases, press kits and interviews. -Execution of strategies and press/marketing plans.-Media contacts, showing promotions and following up on audience reactions to international series, documentaries and films. -Press conference, shootings, productions, premiers and press trips organization. -Attendance and coverage in MIPCom TV, Festival de Télévision de Montecarlo and Press Junkets in Cannes, Londres and París, in collaboration with international audiovisual majors. -One to one interviews with international actors, producers and directors. Show less

-PR promotion of the magazine (addressed to expat Spanish speakers) around the country (Belgium).-Advertising management.-Goya – Leonardo Scholarship.

PR & Institutional Relations Department