• Developed the Brand Strategy & Brand Marketing Plan to drive volume and value for Tuborg, Carlsberg & Holsten brandsAchievements: Improved Tuborg brand image and turned around the declining trend in market share in a decreasing market.• Developed the activation platformAchievements: 1. Initiated, built communication and organized Tuborg GreenFest for 3 consecutive years with more than 50.000 participants each year. Improved brand image parameters: "music" association (consolidate No.1 position) and "cool brand" (from No.3 to No.2).2. Developed an unique consumer activation – “Tuborg Party Manager” campaign (2011). • Global award for "The best Tuborg activation" received from Tuborg Global team; • “Interactive On-line Campaign” and "Best Microsite" Awards at Internetics; • Silver PR.• Developed the digital & social media platform: Achievements: 1. “Muzica ta pe TV” - "Best Interactive On-line Campaign" Award at Internectics and RoNewMedia; 2. www.tuborgsound.ro - "Best Microsite" Award at Internetics. • Set the innovation plan: new packaging and flavours. Achievements: Successful launch of Tuborg Tropical (2010), Tuborg 750ml bottle (2011) and set the local production for Holsten weiss beer (2012).

Responsible for brands positioning, brands equity, turnover and market share in Romania, Bulgaria, Serbia, Moldova and Macedonia;Responsible for the development of a team of two Brand Executives;Ensured training and support for the regional marketing teams.Achievements: Successfully launched Clear shampoo brand in Oct. ‘07: over-achieved value market share target (+1.4 share points vs. target).

Dec 2005 – May 2007: Junior Brand Manager Sunsilk shampoo brand• Suported Sunsilk local activations: “Fii fericita pana la ultima suvita” and “ Plimba-ti frumoasele suvite intr-o broscuta cu fite” which turned around Sunsilk negative trend and improved brand image;• Joined Bulgaria Mktg team for 3 months to drive Sunsilk activities in Q2;• Prepared the USCE Hair Category Audit. The output was the green light to launch Clear brand.Mar 2005 – Dec 2005: Junior Brand Manager Cif & Domestos• Successful launch of Domestos rim block in a very competitive market: 4% value share after 4 months;• Successful activation of Cif innovation by creating an unique experience for consumer in store.