Developing and implementing comprehensive marketing strategies to drive brand growth, optimise the company's digital presence, and ensure effective communication with customers. The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

1. Internal Communications• Develop and implement strategies to keep employees informed about new business strategies, product launches, events, and other key updates.2. Campaign Planning and Execution:• Develop and implement marketing, branding, and advertising strategies across multiple channels.• Execute campaign activities across various platforms, ensuring alignment with overall marketing strategies.• Manage the creation of brand assets including graphic design, photography, videography, proofread copywriting, and ensure all content aligns with brand guidelines.3. Email Marketing (Klaviyo):• Develop and execute email marketing campaigns to engage customers, promote products, and drive sales.• Craft compelling email content, including promotional offers, newsletters, and product announcements.• Manage and segment email lists to ensure targeted and effective communication.4. Website Management (Shopify):• Upload products, update pricing and shipping details, edit orders and manage inventory across platforms.• Design graphic assets, proofread copywriting, and ensure all content aligns with brand guidelines.• Create collections and product listings. Implement specific rules per product and bulk discounts.5. Customer service (Podium):• Respond promptly to daily customer messages and reviews.• Manage and send bulk messages to enhance customer communication.6. Event Management:• Organise local events and promotional activities to boost brand presence and customer engagement.

Responsible for developing strategies that enhance internal communication, foster organizational culture, and ensure cohesive brand management. This role involves creating compelling communication plans, nurturing a positive workplace environment, and maintaining a consistent brand identity aligned with company values, mission, and vision.1. Enhance Internal Communication• Implement strategies to keep employees informed of company goals and updates.• Manage clear communication channels and facilitate open, two-way feedback.2. Foster Organizational Culture• Design initiatives that strengthen cultural alignment and employee engagement.• Promote a positive work environment through storytelling, events, coaching and regular activities.3. Boost Productivity and Well-being• Create programs that enhance well-being, recognition, and teamwork.• Measure the impact of these initiatives on employee satisfaction and performance.4. Promote Employee Engagement and Retention• Develop onboarding, growth paths, and a strong Employee Value Proposition (EVP).• Use feedback cycles to improve engagement and retention, collaborating with HR on solutions.5. Brand Management:• Draft the company’s mission, vision, and values to shape the organizational culture.• Create and design the brand’s visual identity, including logos, colour schemes, typography, and imagery, ensuring brand consistency.• Establish brand guidelines to maintain consistency across all communication platforms.• Conduct market research, competitor analysis, and audience identification to define the brand’s unique value proposition.• Develop strategies to enhance employee alignment with the brand culture and deliver exceptional brand experiences to both employees and clients.

As part of the Communications team, I had the opportunity to develop and gain experience in different areas.Communications:• Design of endomarketing projects based on positive psychology that promote the well-being and productivity of the company's members.• Creation of engaging content including curation, scheduling, copywriting, graphic design, photography, video editing and community management.• Management of internal media such as the daily email, the intranet and the Instagram account.• Draft internal and external communications.• Development of new projects, structure and content for corporate presentations, letters, brochures, mailings and online sales.• Coordination of the customer service area including the creation of procedure manuals to make management and problem solving more effective.• Design and execute projects that promote the understanding of the Group's values and culture.• Press release of events.Organizational Culture:• Development of strategies to strengthen the identification of members with the company’s culture and reinforce their integration.• Elaborate the company’s introductory training program for new staff.• Draft Our Alpha Culture, Our way of thinking and doing things.Professional training:• Design of instructional scripts for learning activities focused on personal and professional growth of collaborators.• Planning and facilitate learning activities. • Edit and coordinate e-learning videos.Events:• Development of communicational material for events, including digital and printed design and copywriting of invitations, mailings, billboards and videos.• Photographic coverage. • Public Relations.

Innovation of audiovisual materials as part of the internal communications strategies of the CCSD Department.The objective was to align the sales force with the organization's strategies and express in a simple and graphic way the method the sales floors of each channel should be executed.• Create the storyboard to give structure to the content that was desired to be communicated and to help ensure that everyone involved in the project shared a common understanding of the desired outcome.• Schedule recording, editing and publishing sessions to ensure delivery compliance.• Record audiovisual material with each product manager.• Plan the video presentation sessions nationwide with their respective facilitators.• Develop the production cycle to standardize the process of audiovisual material to coordinate it and make it more efficient.• Develop the 2014 image of the communication tool to enhance its impact on the sales force.