Cristina (Colossi) Pugliese Email & Phone Number

Bridgewater, Nj, Us

New York, Ny, Us

- Served as senior, day-to-day client contact. Provided strategic guidance to clients on an ongoing basis; anticipated and addressed client needs, troubleshot when relevant.- Directed and supervised responsibilities of daily workflow of 8-10 accounts at a time while driving consistent media results. Developed, trained and coached junior staff.- Developed comprehensive media relations plans. Managed media relations programs and engaged directly with media across B2B technology, vertical trade and national business/technology outlets.-Wrote and edited client media materials, byline articles, client correspondence, reports and more.- Participated in new business development, assisted in developing new protocols and improving existing processes that supported the broader team and managed finances and resources profitably.

New York, Ny, Us

- Acted as a primary, day-to-day client contact. Oversaw 6-8 accounts while driving consistent media results from the team.- Led client work and provide strategic counsel to clients and team members on an ongoing basis, troubleshot media, team, client or strategy problems as needed.- Provided guidance and leadership to team members on effective pitching, team issues, account workflow, and general account issues. Developed, trained and coached junior staff.- Participated in brainstorming sessions to develop strategic/creative thinking for clients.- Drafted and edited press releases, fact sheets, backgrounders, biographies, media briefing documents, bylined articles and other PR materials.

London, England, Gb

- Developed and executed PR plans aligned with clients’ business objectives.- Effectively managed and worked with account teams across time zones, and supervised, developed, trained and coached junior staff.- Managed accounts with day-to-day client counsel and campaign management. Delivered clear communications to clients, provided social media and internal communications guidance.- Led media relations efforts with key journalists, story development, announcement strategies, ongoing thought leadership opportunities and editorial calendar planning.- Drafted and edited press releases, fact sheets, backgrounders, biographies, media briefing documents, bylined articles, Q&As and other PR materials.

New York, Ny, Us

- Developed and executed PR plans in line with clients’ business objectives, crafting messaging that speaks to target audiences.- Drove each account with day-to-day client counsel and campaign management. Delivered clear communications to clients, practiced creative problem solving.- Managed account teams on program execution, and supervised, developed, trained and coached junior staff.- Led efforts in media relations through ongoing communications with key journalists, story development, announcement strategies, ongoing thought leadership opportunities and editorial calendar planning.- Drafted and edited a wide range of PR materials including press releases, fact sheets, backgrounders, biographies, executive media briefings, bylined articles, award submissions, speaking engagement submissions, Q&As and more.

New York, Ny, Us

- Develop and execute public relations strategies/media outreach based on specific client objectives and priorities.- Oversee daily client communications – report progress, media opportunities and keep clients apprised of all account activity. - Manage account teams’ progress, assessing areas of strengths and improvement based on results and overall productivity.

New York, Ny, Us

- Cultivating relationships and conducting proactive outreach to media on behalf of client accounts.- Developing written materials such as press releases, media pitches, client backgrounders, blog posts and bios. - Acting as account lead for medical and healthcare accounts.- Supporting the day-to-day management of accounts spanning a wide range of industries including energy, travel, food, entertainment, human resources, healthcare, employee benefits, medical, consumer, technology, ecommerce, and cybersecurity.- Supporting research initiatives and competitive analysis for select client accounts. - Managing social media efforts for select client accounts.- Member of the N6A Marketing Committee.

New York, Ny, Us

- Provided day-to-day support for clients spanning across healthcare, beauty, technology, travel, and hospitality sectors, and religious/public figures. - Drafted pitches, press releases and media alerts for targeted media, as well as fact sheets, meeting agendas and recaps, and reports.- Pitched media via phone and email using targeted media lists, and respond to media inquiries. - Assisted with planning, coordinating and executing events.- Actively participated in client meetings and calls; contributed in brainstorms for PR campaigns, activities and events.

New York, Ny, Us

- Drafted pitches and press releases for targeted media, as well as interview briefs, call agendas and recaps.- Pitched media via phone and email, and responding to media inquiries. - Provided day-to-day client support, anticipating and accommodating their needs. Clients spanned across technology and entertainment sectors, as well as branding agencies. Clients included: SoundHound, Northside Media Group, XiveTV and Lippincott.- Built media lists via targeted research, Cision and FileMaker Pro. - Actively participated in client meetings and calls; contributing in brainstorms for PR campaigns, activities and events. - Assisted with planning, coordinating and executing events such as Northside Innovation Meetups, Northside Festival and SESAC Pop Awards. - Monitored and compiled news coverage, reports and clips for clients; speaking opportunities research and evaluation; competitive analysis.

Casellina Di Scandicci, Florence, It

- Developed PR plan for the launch of Gucci Cosmetics, as well as plans for Gucci's Guilty fragrance and a new fragrance to be launched by Gucci Global. Recommendations were used for Gucci Global’s campaign. - Communicated with Gucci's account team at PR Consulting agency.- Presented the PR plans to team at PR Consulting headquarters.

New York, Us

Interacted with customers, provided assistance, answered questions, and performed transactions including refunds.

- Assisted in coordinating and promoting events, coordinating projects, tracking grant and scholarship awards for the Hilton Garden Inn and The Lois & Richard Nicotra Foundation, writing media alerts and press releases, editor for company newsletter.Selected Accomplishments:- Served as editor of company newsletter, Employee Gazette, and worked closely with graphic designer on developing a layout for the publication. - Promoted the company’s divisions using social media outlets, including the Hilton Garden Inn’s newest expansion, Above and Above Rooftop. - Wrote media alert for the company’s Tenant Appreciation Week and The Lois & Richard Nicotra Foundation Awards Ceremony which were covered by local news outlets such as the Staten Island Advance.- Assisted with planning, coordinating, and working events such as The Lois & Richard Nicotra Foundation Awards Ceremony, a benefit dinner for victims of Hurricane Sandy, job fairs, and exposition events at Nicotra’s Ballroom.- Coordinated a benefit for autism at The Nicotra Group’s COMMONS café; reached out to major autism organizations such as Eden II and Autism Speaks (postponed due to Hurricane Sandy). - Developed promotions with marketing team for The Nicotra Group’s COMMONS café during the summer months.

Us

- Assist in tracking sales of artists' albums and singles over various resources. - Conducted research for country artist, Toby Keith. - Compiled a list of sales and rankings of Toby Keith’s albums and singles, which was used in a presentation to promote the artist and convince radio stations to play his newest single, Red Solo Cup. - Tracked artist sales using Soundscan and Mediabase.

Us

Research and manage media for artists currently on roster.Selected Accomplishments:- Produced media kits for artists that demonstrated their most up-to-date activities. - Conducted research for up-and-coming artist, Wax, which was instrumental in the company’s forming a deal with retail chain, Hot Topic.

Master Of Science (Ms), Public Relations And Corporate Communication

Bachelor Of Science (Bs), Communication Arts

Advanced Honors Regents, Mass Communication, Sociology