As a mission, PRAC wants to redefine the way of doing business and marketing, in which consciousness and purpose lie at the core of the companies' marketing, culture, planning, and execution. PRAC advises companies in their business development, digital advertising and marketing processes.#CutTheCrap_BePrac

The Village’s main objective is to form an ecosystem that builds and intensifies the relationship between members of a community: The Villagers. Even though Puch Village offers a vast variety of functional services such as coworking spaces and a postproduction room, the Village’s philosophy is not based only on offering functional services. The Village actually focuses on offering a space and a vehicle where participants can enrich each other, and the society, by connecting, collaborating with each other and sharing their personal and professional experiences. Puch Village aims to create a self-selected community that shares common interests and visions with the common goal of generating change.- Business Development - Operations & Processes- Budgeting & Financial projections- Branding - Sales & Marketing - Customer Services- Digital Platform creation

- Content Management: Social Media and blog management.- Strategy: Development of communications strategy for online media.- Research: Published market research on the state of online grocery retailing in Europe and the US with the objective of generating brand credibility and lead generation.- Secondary roles: Product photography (L’oreal), product data management in the online platform, contact and assistance to clients in Spain and Italy.

Colombian Market Research and Analysis Branding and Communication Strategy for Colombia's offices

Following and managing Autogrill's account:- Ideation and positioning of Autogrill’s new coffee brand: Storie di Caffè
Followed the project from the initial strategy to its launch, monitoring the productionof the internally ideated integrated communication campaign.
- Incorporated the brand’s graphic restyling, based on its new communication strategy and brand architecture, mainly through POS communication.

- Strategic support in the creation of brand and communication strategies of the agency's clients and in the activities of new business, with a focus on integrated communications, interactive media and social media. - Trendwatching (Digital and retail)Main clients: Autogrill, Samsung, Genertel

Interaction with clients and journalists, press releases, events, translations.