With over 27 years of experience, and more than 15 working in the Marketing Departments of leading international companies such as Diageo, Bacardi, Gallina Blanca, Revlon, and Natura Bisse, I have developed a global strategic vision for managing, developing, and consolidating businesses and brands in international markets.In 2011, I founded B&E Consulting, S.L., providing advisory services to both B2C and B2B companies, nationally and internationally, focusing mainly on growth and expansion strategies, value creation, consumer experience, brand repositioning, and brand building.Key areas of expertise: New business development and brand building, smart retail and omnichannel distribution, new product development and market opportunities, communication strategies (IMC), and Digital marketing.I have extensive experience in project leadership and interdepartmental coordination, with a strong capacity for organization, planning, and executive follow-up. My focus is on achieving objectives and fostering growth, innovation, social responsibility, and sustainability.My ideas have been published in leading specialized magazines, and I have delivered Master Classes in Spain, the United States, Japan, South Korea, and China.As an Associate Professor, I have been teaching "Sales & Marketing Management" at IE Business School (Global & Executive MBA programs) for the past 13 years and "Business & Entrepreneurship" at UOC. Since 2022, I have been teaching at European University (Barcelona campus), covering 10 courses in the Bachelor and Master’s programs and developing the syllabus for all courses of the Master’s in Marketing.I am also the author of the book "Nuevos Modelos de Negocio. Emprendimiento en la era de la tecnología" published by UOC in 2022