Director - Business And Marketing Senior Consultor
Brotons Elson
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Cristina Elson Alfonso Email & Phone Number
Director - Business and Marketing Senior Consultor
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BROTONS ELSON
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Role
Director - Business and Marketing Senior Consultor
Location
Barcelona, Catalonia, Spain
Who is Cristina Elson Alfonso? Overview
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Cristina Elson Alfonso is listed as Director - Business and Marketing Senior Consultor at BROTONS ELSON, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Cristina Elson Alfonso.
Cristina Elson Alfonso previously worked as Director - Business & Marketing Senior Consultor at B&E Consulting, Sl. and Associated Professor - Global & Executive MBA at Ie Business School. Cristina Elson Alfonso holds International Mba, Business Administration And Management from La Salle International Graduate School.
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Profile bio
About Cristina Elson Alfonso
With over 27 years of experience, and more than 15 working in the Marketing Departments of leading international companies such as Diageo, Bacardi, Gallina Blanca, Revlon, and Natura Bisse, I have developed a global strategic vision for managing, developing, and consolidating businesses and brands in international markets.In 2011, I founded B&E Consulting, S.L., providing advisory services to both B2C and B2B companies, nationally and internationally, focusing mainly on growth and expansion strategies, value creation, consumer experience, brand repositioning, and brand building.Key areas of expertise: New business development and brand building, smart retail and omnichannel distribution, new product development and market opportunities, communication strategies (IMC), and Digital marketing.I have extensive experience in project leadership and interdepartmental coordination, with a strong capacity for organization, planning, and executive follow-up. My focus is on achieving objectives and fostering growth, innovation, social responsibility, and sustainability.My ideas have been published in leading specialized magazines, and I have delivered Master Classes in Spain, the United States, Japan, South Korea, and China.As an Associate Professor, I have been teaching "Sales & Marketing Management" at IE Business School (Global & Executive MBA programs) for the past 13 years and "Business & Entrepreneurship" at UOC. Since 2022, I have been teaching at European University (Barcelona campus), covering 10 courses in the Bachelor and Master’s programs and developing the syllabus for all courses of the Master’s in Marketing.I am also the author of the book "Nuevos Modelos de Negocio. Emprendimiento en la era de la tecnología" published by UOC in 2022
Listed skills include Marketing, Estrategia, Marketing Management, Marketing Strategy, and 28 others.
Current workplace
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14 roles
Cristina Elson Alfonso work experience
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Director - Business & Marketing Senior Consultor
Current
B&E Consulting, Sl.
Strategic marketingSpecialist in Startups, Customer Experience and Omnichannel. Digital marketing consultancyB2C clients (wine, food, spirits, cosmetics, design, luxury and fashion, app), B2B (food, services, health, graphic design, agencies, app's).Some projects:* Consultor to the main shareholder and the board of directors of EQUIVALENZA (perfume and personal care) in its new strategic development and expansion plan. * Strategic marketing for Bodegas MURVIEDRO (wine and spirits): positioning of the entire portfolio, creation of the Brand Book, presentations to international distributors, team building sessions.* Strategic consulting for AYUNA (luxury cosmetics). Development plan and international expansion.* Strategic marketing for the firm OSCAR LEÓN (Fashion)* CRM -Loyalty program for VILARNAU (Spirits)
Jan 2011 - Present
Associated Professor - Global & Executive Mba
CurrentAssociate Professor: Global MBA / Executive MBASubject: Sales and Marketing Management Considered the first Blended MBA in the world according to the Financial Times. Having trained more than 600 executives from around the world.(2014-15) - Adjunct ProfessorIntegrated Marketing Communication - Program: Marketing Blended (in English)
Jun 2010 - Present
Associated Professor
CurrentTeaching Bachelor and Masters programs:- Strategic Marketing- Business Management- Marketing + UX- Cases in Digital Entrepreneurship- Cases in Marketing- Social Media Management- Marketing Research- Tourism Marketing- Industrial Marketing- Creative Business Cases
Oct 2022 - Present
Associated Professor
CurrentUOC - UNIVERSITAT OBERTA DE CATALUNYA (Since 2018)Consultant Estudios Economia i Empresa - Teaching "Business and Entrepreneurship" (Master)(2011-2013) - Business and Economics Studies Consultant - Teaching "Entrepreneurship"
Oct 2011 - Present
Smart Retail Senior Specialist - Barcelona Virtual Innovation Lab
CurrentMember of the BCN Innovation Lab - Senior Specialist in New Retail & Customer Experience.Specialist Smart Marketing Consultant - Retail for main clients.More info: https://blog.bvirtual.com/the-new-retail-a-chat-with-cristina-elson
Sep 2020 - Present
Sales & Marketing Director
Health programs. Training and nutrition (Startup).Development and implementation of the marketing mix and B2C and B2B sales strategy. * Re-design of the brand image and application.* Digital Marketing: website design, campaign strategy and development, launch and media plan, development and implementation of social networks including Community Manager tasks.* CRM, recruitment and loyalty programs.* Development of sales strategy for B2B, including advice to companies that acquired the customized application.
Sep 2021 - Jul 2022
Coordinator / Professor Fashion Master
Coordinator - Fashion Communication Master Professor teaching Strategic Fashion Marketing, Fashion Communication, Fashion Advertising
Oct 2010 - Jun 2013
Marketing And Communication Director
22 Clubs in Barcelona, 90,000 members, 1,200 employeesDirect reporting to the General Management, managing and coordinating the recruitment, customer service, advertising / sponsorship, creative agency, magazine, web, television, press, external relations and activities team (40 people).CRM - Design and implementation of specific campaigns to attract new partners and customers. Design and implementation of loyalty programs using all digital marketing tools and channels. Budget: € 2.7 M
Jun 2009 - May 2010
Marketing Director
Luxury cosmeticsDirect dependence of the Global General ManagerManaging International Team, Design Department, PR and Training.Special incidence in Spain, USA, UK, Dubai, Middle East.Main achievements:* Design of a new Communication campaign / IMC* Re-packaging of the whole portfolio* Launch of new products professional (B2B) and retail (B2C).
Jul 2007 - Dec 2008
International Marketing Manager
* Worldwide Responsible of Multicultural Brands (non-Caucasian races): REVLON REALISTIC, CREME OF NATURE, AFRICAN PRIDE.* International Marketing Coordinator Personal Care and Hairdressing products business in Latin America, Africa, Asia and Emerging Countries. Adaptation of formulations, concepts, packaging, advertising and global promotion to these specific markets. Global Brands: REVLON PROFESSIONAL, REVLONISSIMO, NATURAL HONEY, etc.Main achievements:* Re-positioning of the REVLON brands worldwide.* New products in Spain, USA, Mexico and South Africa: development with RDI, production with Operations, Launch and Promotion with the commercial teams of the subsidiaries and distributors.
Jun 2001 - Jul 2007
Group Product Manager
Div. Family ConsumptionMarketing Manager of AVECREM, a leading brand - 43% MS Design, implementation and Control of the Marketing Plan. Responsible for A&P budget (€ 6.6M).Main achievements:* After market downturns for 8 years, the implementation of the communication campaign developed "Cueces o Enriqueces" increased sales by 2%. Net Margin increased by 4% and the product's seasonality was broken.* Leader of the product modernization project: reform of the formulation towards greater naturalness, renewal of the packaging without losing its huge notoriety.
Jan 2000 - Dec 2000
Brand Manager - Martini, Mateus, Pommery
Spirits - € 380M turnover.Depending on the CM; responsible for the MARTINI Marketing Plan, market leader with a MS of 83%. A&P budget control (€12M).Autonomously managing MATEUS and POMMERY.Main achievements:* World leaders in sales and brand development, especially in the communication strategy = CAMPAIGN MARTINI MAN.* Consolidating a growth trend in the vermouth market, after several years of losses, achieving growth in sales / year of + 2%.* Leader of the project Spanish first website on the Internet.* Leader of the project in Spain. Martini Racing Sponsorship (international sporting event)
Jun 1998 - Jan 2000
Product Manager Senior
1996-98 / Product Manager SeniorBrands: Gins: GORDON’S, TANQUERAY, Rum: PAMPERO, Vodka: FINLANDIAReporting Group Brand Manager - Marketing Plan. A&P budget (€ 6M). Media plan and communication strategyCRM, direct marketing, actions in the food channel, taylor-made actions in on trade channel, events, sponsoring.Market Research analyst: ATP, Nielsen, Ad-hoc studies for all the Mktg Dpt.1994-96 / Product ManagerBrands: Premium range: CARDHU, CLASSIC MALTS. J.W. BLACK LABELMain achievements:* New re-positioning strategy for GORDON’S * Cardhu's re-launch: achieving market leader in 4 years, sales growth of 300%. * Market Research Analyst: Company's new Strategic Plan.
Jul 1994 - Jun 1998
4 education records
Cristina Elson Alfonso education
International Mba, Business Administration And Management
Master Of Business Administration (Mba)
Master'S Degree, International Marketing
London Chamber Of Commerce
Diplomada / Grau, Publicidad, Rrpp Y Comunicación
FAQ
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Quick answers generated from the profile data available on this page.
What company does Cristina Elson Alfonso work for?
Cristina Elson Alfonso works for BROTONS ELSON.
What is Cristina Elson Alfonso's role at BROTONS ELSON?
Cristina Elson Alfonso is listed as Director - Business and Marketing Senior Consultor at BROTONS ELSON.
Where is Cristina Elson Alfonso based?
Cristina Elson Alfonso is based in Barcelona, Catalonia, Spain while working with BROTONS ELSON.
What companies has Cristina Elson Alfonso worked for?
Cristina Elson Alfonso has worked for Brotons Elson, B&E Consulting, Sl., Ie Business School, Eu Business School, and Universitat Oberta De Catalunya.
How can I contact Cristina Elson Alfonso?
You can use AeroLeads to view verified contact signals for Cristina Elson Alfonso at BROTONS ELSON, including work email, phone, and LinkedIn data when available.
What schools did Cristina Elson Alfonso attend?
Cristina Elson Alfonso holds International Mba, Business Administration And Management from La Salle International Graduate School.
What skills is Cristina Elson Alfonso known for?
Cristina Elson Alfonso is listed with skills including Marketing, Estrategia, Marketing Management, Marketing Strategy, Estrategia Empresarial, Estrategia De Mercadotecnia, Brand Development, and Management.
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