Cristina Masachs

Cristina Masachs Email and Phone Number

Estrategia, Comunicación y Personas. Ayudo a hacer brillar los proyectos y a quienes los hacen posible @ Softlanding
barcelona, catalonia, spain
Cristina Masachs's Location
Barcelona, Catalonia, Spain, Spain
Cristina Masachs's Contact Details

Cristina Masachs personal email

About Cristina Masachs

Hacemos brillar los proyectos y las personas que los hacen posible porque, tras su estela, está la esencia, el sueño y valores de sus líderes y personas fundadoras, y no solamente empezar el viaje de emprender, sino también durante el trayecto, cuando parece que todo se ha probado sin éxito, explorando y descubriendo un nuevo horizonte de crecimiento.Trabajamos tanto con emprendedores que quieren hacer realidad una idea, pero les falta seguridad y/o experiencia para aterrizarla en un plan concreto, diferencial y escalable, como con profesionales que quieren consolidar el futuro de su empresa o darle la vuelta a sus resultados. Para brillar es necesario visualizar con distinta perspectiva cuál puede ser el siguiente paso y algo más, aterrizarlo en un plan ilusionante y posible – un softlanding –Ese viaje y su softlanding supondrá un descubrimiento, tanto de oportunidades que no se habían considerado antes, sino también del nuevo rol de los líderes, el equipo y su organización. Con una metodología poderosa y con la ayuda de la magia del storytelling, alcanzaremos destinos impensables con soluciones aparentemente sencillas, y por ello, inmediatamente accionables y diferenciales, y a la vez, conseguiremos empoderar e ilusionar a las personas responsables del éxito.

Cristina Masachs's Current Company Details
Softlanding

Softlanding

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Estrategia, Comunicación y Personas. Ayudo a hacer brillar los proyectos y a quienes los hacen posible
barcelona, catalonia, spain
Website:
softlanding.es
Employees:
2
Cristina Masachs Work Experience Details
  • Softlanding
    Estrategia, Storytelling, Comunicación Y Personas
    Softlanding Jun 2014 - Present
    Barcelona Y Alrededores, España
    Realizamos orientación estratégica y acompañamiento empresarial a aquellos profesionales y organizaciones que necesitan impulsar y consolidar su negocio con un crecimiento sostenido y rentable, y tener un plan diferencial para llevarlo a cabo.Con un enfoque orientado a resultados, analizamos con el cliente sus objetivos, propuesta de valor, procesos y estrategia comercial y de comunicación. Con todas las oportunidades detectadas, construimos un plan de acción viable e ilusionante, un softlanding, y acompañamos al cliente en su puesta en marcha.
  • Werock Capital
    Co-Fundadora
    Werock Capital Oct 2018 - Present
    Women Angels invirtiendo en Barcelona de una forma diferente. Friendly partners para startups. Pasión, diversidad y siempre aprendiendo de cada experiencia.
  • Aticcolab
    Mentora De Startups
    Aticcolab Jul 2020 - Apr 2024
    Barcelona, Cataluña, España
  • Togrowfy
    Consejera Independiente
    Togrowfy Apr 2018 - Dec 2021
    Barcelona
  • Tous
    Global Marketing & Communication Director
    Tous Jul 2010 - Nov 2013
    Barcelona Y Alrededores, España
    Jewellery and Accessory Family Owned Company . Licenses in Fragrances, Glasses and Watches. 45 countries / 417 stores. Official Rolex distributor.Strongly centralized organization: -Internal creative team to design, adapt and approve all branding material worldwide.-8 Global campaigns with Top international, fashion photographers. 2 fashion and 4 product catalogues per year.-Media and advertising in 17 countries managed by an external agency.-Press, PR, celebrities, sponsorship, alliances, events. 10 agencies in different countries.-e-commerce launch (ESP, USA). Brand content for the website adapted to countries.-Visual Merchandising management (417 stores/ 30 openings per year)-Trade/Retail: shopping experience, traffic to stores, CRM and consumer complaints. -Internal Community Manager and PR online managing different countries. Responsibilities:Design and execution of the Global Brand Strategy in keeping the brand image across categories and countries. Design of Global creative campaigns with 360º activation plans. Retail strategy to maximize the purchase experience.Achievements:Professionalization of the department through the implementation of new processes and a new work methodology as well as high dedication to team development and growth. This allows the brand to succeed in strategic challenges and to implement 360º activation plans very innovative with excellent results.
  • Sara Lee
    Marketing Manager
    Sara Lee Apr 2004 - Jul 2010
    Barcelona Y Alrededores, España
    Responsibilities:Manager of international and national brands: Gel, Cologne and Body Milk segment and Air Fresheners segment, an extremely complex and competitive market led by innovation.Annual strategy and new product launch activation. Lead country for global brand development through Consumer Insights. For national Brands, analysis of attributes and positioning and packaging development. Trade Marketing: activation plans, category assortment and pricing strategy Achievements based on:Conceptual Innovation & Key Launches successes using alternative media supports and new approaches to the consumer with excellent results on sales. .Innovation award for Moussel Gel Innova Project becoming second company reference in sales and Excellence Execution Award for Ambi Pur Car relaunch achieving leadership market recovery.
  • Sara Lee
    Business Controller
    Sara Lee Oct 2000 - Mar 2004
    Responsibilities:New position for the company. Creation of standard reports and processes that have been valid for 6 years.Achievements:Winner of the Award “The most Innovative Professional of the Year”, having successfully trained the Marketing, Trade Marketing and Sales Departments in profitability analysis.
  • Sanofi
    Business Controller
    Sanofi Oct 1998 - Sep 2000
    Controller for the Marketing, Sales and Scientific Departments, analysing profitability and financial impact of these areas.
  • Atos Origin
    Consultor Sap/ R3
    Atos Origin Aug 1997 - Sep 1998
    Finance Consultant in international projects, internal or external clients as in canning industry and a PTT company..
  • Atos Origin
    Procurement Manager / Controller Junior
    Atos Origin May 1994 - Sep 1997
    Procurement manager in accordance with ISO quality standards, managing international agreements. Junior Controller: expenses & fixed assets control, invoicing and complaints.

Cristina Masachs Skills

Estrategia De Mercadotecnia Marketing Strategy Management Liderazgo De Equipos Estrategia Estrategia Empresarial Luxury Goods Team Leadership Marketing Comercial Communication Mercadotecnia Creative Strategy Trade Marketing Publicidad Business Strategy International Development Emotional Branding Marketing Innovation Marketing En Internet Comunicaciones De Marketing Connecting People Strategy Customer Insight Leadership Marketing Digital Liderazgo Plan De Marketing High Level Of Initiative Multi Channel Marketing Connecting The Dots Advertising Marketing Communications Online Marketing Market Planning Fashion Goods

Cristina Masachs Education Details

Frequently Asked Questions about Cristina Masachs

What company does Cristina Masachs work for?

Cristina Masachs works for Softlanding

What is Cristina Masachs's role at the current company?

Cristina Masachs's current role is Estrategia, Comunicación y Personas. Ayudo a hacer brillar los proyectos y a quienes los hacen posible.

What is Cristina Masachs's email address?

Cristina Masachs's email address is cr****@****ail.com

What schools did Cristina Masachs attend?

Cristina Masachs attended Universitat De Barcelona.

What are some of Cristina Masachs's interests?

Cristina Masachs has interest in La Naturaleza, El Aire Puro Y El Sol, Una Grata Conversación Y Sobre Todo, El Cine, Me Llenan De Energía Las Montañas, La Música, Me Apasiona El Arte, Com, Comparto Mis Reflexiones En, Escribir.

What skills is Cristina Masachs known for?

Cristina Masachs has skills like Estrategia De Mercadotecnia, Marketing Strategy, Management, Liderazgo De Equipos, Estrategia, Estrategia Empresarial, Luxury Goods, Team Leadership, Marketing Comercial, Communication, Mercadotecnia, Creative Strategy.

Who are Cristina Masachs's colleagues?

Cristina Masachs's colleagues are Vinder Kaur.

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