Cristina Lawrence Email & Phone Number

Cristina Lawrence is EVP, Marketing Strategy, where she leads the Social and Content Marketing discipline for Razorfish as well as Publicis Communications East as a member of executive leadership. Ms. Lawrence brings more than 20 years of experience in assembling digital strategies and programming for leading brands, with specialized expertise in social media marketing and community building, creative campaign creation and development, communications strategy and content marketing.At Razorfish, Ms. Lawrence is charged with developing and leading the social media and content marketing discipline team, and is dedicated to providing strategic leadership, in addition to experiential program and creative campaign development. Moreover, Ms. Lawrence oversees the integrated social strategy, programming, execution and management for a variety of Fortune Global 500 brands within the mobile technologies, financial services, auto and consumer packaged goods categories. In addition, Ms. Lawrence serves as the executive sponsor for Razorfish's Diversity & Inclusion Advisory Council, and was responsible for spearheading and establishing Razorfish's D&I platform, mission and vision and ongoing efforts. Prior to joining Razorfish, Ms. Lawrence served as senior vice president in Fleishman-Hillard’s digital practice group in Chicago where she established its digital team and provided strategic leadership and execution on a variety of online programs for clients such as Gatorade, Allstate, ConAgra Foods, FICO and Dow Corning. Previous to Fleishman-Hillard, Ms. Lawrence worked at Edelman in the interactive services group. She provided senior-level strategic counsel and the management of digital communications initiatives and builds for clients such as Hershey Foods, Bayer, Johnson & Johnson, Unilever and National City Bank.Ms. Lawrence started her career in the late 90s when she joined Participate.com, a start-up that focused on a brand new digital frontier called "community evangelization" and online community management. Working exclusively with Microsoft, Ms. Lawrence oversaw MSN Games/Microsoft Gaming Zone account, where she was charged with using online community and 1:1 consumer engagement strategies as a powerful tool for fostering brand loyalty, creating a better user experience and driving incremental revenue.

Listed skills include Digital Marketing, Social Media Marketing, Interactive Marketing, Integrated Marketing, and 25 others.