Oversee all marketing operations and develop strategies and visions to strengthen Marzocco Group market presence with the aim to offer to the future guests unique experiences in the time’s most storied places.

As a freelance marketing and communications consultant, I advise clients in a variety of industries, including interior design, tourism, hospitality, sport- lifestyle fashion , to develop strategic marketing plans to improve PR and brand awareness: building the business from the ground up through effective industry relations, networking and referrals.At present I've been working for interior design projects as well as for tourism sector. The segment I'm more experienced in is luxury thanks to a solid network built over years of connetions and activties.For interior design I'm leading the strategies of SUPEREVO srl, an innovative upholstery brand headquartered in Pisa. Lifestyle & trade PR, social media and webinar planning and execution, co marketing activities and related partnership to bring on board. For lifestyle environment I support key clients in hospitality and tourism (Agenzia Liguria, Saudi Tourism Authority and La Compagnie) for lifestyle and trade PR, creation of partnerships, launch of new products on Italian and international markets.

Project collaboration with SALVATORI to increase relevant opinion leader contacts & projects worldwide. Italian design company. 'Design for a better life", producing innovative textures for walls and floors to bathroom items and products for the home such as tables, lighting and accessories.

In this role, I spearheaded targeted marketing campaigns to increase brand awareness for each hotel within the group (4 star superior and 5 star luxury hotels). I also expanded social media outreach by defining a narrative with the goal to create a strong connection between product and services with global consumers.A key achievement includes:- Leading a special project to rebrand the Villa Principe Leopoldo 5 star Relais&Chateaux Hotel, in honor of the Villa's 30th anniversary.

As a Strategic Communications and Marketing Consultant, I met clients within the wine industry and sport system to learn about their brand,budgetary guidelines and marketing goals in order to crete a marketing and communications strategy that relays the story of the brand and highlights products and services in an effectual way.A selected accomplished includes:- Increasing market expansion and brand awareness by organizing events with commercial partners and successfully launching Chamagne Maison Boizel in the Italian market.

As Head of Communications, I led a marketing team and external agencies to manage strategic brand communications and positioning the top 5 international markets (UK - Germany - Switzerland - USA - Asia) for one of the most prestigious wineries in Italy producing sparkling wine in Franciacorta. I also developed creative communications strategies within the wine industry including digital campaigns, lifestyle brand partnership and luxury channels.A key highlight is:- Cultivating a dynamic luxury Italian brand partnership by leading a project to rebrand and launch a vintage colletion for Altagamma, a foundation which gathers high-end Italian Cultural and Creative Companies, recognized globally as authentic ambassadors of Italian style.

During my tenure, I managed key motorsport licensing partnerships for wholesale and retail store distribution, including Ferrari, Ducati, and BMW. I developed integrated PR programs for key global football, motorsport, running, golf, and women categories while managing the strategic approach to subsidiary markets for program execution and media relations. In addition, I acted as Puma’s primary PR representative at press events and media days and pitched both vertical and non-vertical athlete stories to cross-promote Puma athletes beyond sports-specific media.Some key achievements are:- Generating several million euro in royalties per year by securing new commercial licensing partnerships, in particular developing a creative marketing campaign to launch the sesonal Ferrari collections in EMEA Asia and America markets.• Promoting high-profile international events, including the fastest man ever Usain Bolt, for the 2008 Olympic Games Beijing, the launch of the Puma Ocean Race Collection for the VOR competition, and the European Football event with the promotion of the entire Puma teams.• Exploiting new distribution channels through ad hoc projects for merchandising and in line collections. 
• Successfully launching the capsule collection in collaboration with major fashion brands, including Alexander McQueen and Sergio Rossi.

As PR Manager, I led a dynamic PR team to build and maintain the Nike position in sports, including football, running, outdoor ACG, and team sports, through targeted PR activities. I collaborated with Nike European Headquarter in Amsterdam to maximise brand goals and maintained relationships with Nike partners, including Italian football clubs Juventus FC and Internazionale FC, the Italian Volley and Beach Volley Federation, and the Italian Basket Federation.A key highlights is:• Successfully managing a public relation budget of 1.6M euro per annum while partnering with Nike Italy players at various events, including the 2004 Olympic Games Athens, the 2005 Track and Field World Championships Helsinki, and the 2006 Football World Cup Germany.

Support media relationship with NO Limits athletes.Organize press conferences and sport events to launch the extreme athletes' enterprises.Support to brand communication (spot, print campaign, outdoor campaign, retail projects)