Cristina Simonelli Mkrttchian Email & Phone Number

Bergamo, Lombardy, It

Bergamo - Milano

I’m a freelance professional working with associations, companies and marketing agencies by leading projects and teams on agreed goals.I help companies strengthen their capabilities by advising on sustainability, digital processes, analytics, branding, channel and sales management.Some of the companies/organizations I'm working with: Confesercenti della Lombardia Orientale, Gruppo Orange, Westpole, Loft-1, Studio Aspesi Arsuffi & Associati, Università degli Studi di Bergamo, Essegibi Service.Some of the accounts I'm working on: Solvay, POLIMI, Il Piacere di Raccontare, Agenzia Generale Monza (Gruppo Generali), Cambium Networks, Strategic Management Partners, IT.Answer, Nutanix, APA.

In Alberami we help farmers access vital financial support for ecosystem restoration and the transition to regenerative agriculture. Concurrently, we promote an ethical and mutually beneficial collaboration among farmers and organizations committed to environmental and social sustainability.

Rome, Latium, Italy

I’m a lecturer in digital marketing: my lessons are about Lead Generation and Email Marketing.

Bergamo Area, Italy

• Adjunct professor for the course on Web & Digital Marketing.• Adjunct professor for the course on Project Management.• Supervising students working on their Final Master Thesis on cutting edge digital marketing trends.

Cernusco Su Naviglio, Milano, Italia

• I managed the Marketing Mix and Communication to enhance and enrich the position of FARNetworks through various goals and objectives.• I delivered Alliance and Field marketing strategies in line with commercial objectives.• Managing Cisco and Microsoft partner programs and joint marketing activities with other channeltechnology partners.• I created and edited digital content such as video, websites, landing pages and graphics .• Managing collaborations with agencies, digital marketing processes and tasks such as video contentmarketing, community management, marketing automation, SEO and Analytics.• I built campaigns to ensure that prospects were moving effectively from the top of the marketing funnelthrough to MQL, SQL & SAL stage.• I worked on creating strong, even emotional, customer/partner connections to FAR Networks brandthat led to ongoing business, free word-of-mouth promotion.• I worked on projects to expand the portfolio of solutions and offerings as FAR Skype services, FAREducation 4.0, Location Based Mobile Services through Cisco CMX technology, Smart Working forbusiness.

Lisbon Area, Portogallo

• I built and maintained a relationship with a set of resellers based in the North-West of Italy, to increase the revenue the resellers generate for Cisco.• Assisting resellers to manage end-user opportunities from identification to closure. • I worked towards becoming a trusted advisor for the reseller on such topics as: product portfolio, programs, sales and marketing promotions, Go-to-Market strategy, vertical market segments, technical skills, sales skills and industry knowledge.• I acted as the general point of contact for the reseller, and assisted the reseller in opportunity management.

Levate (Bg)

I worked on expanding and generating new business opportunities for a sportswear start up on the Italian territory. I developed a business plan projecting within 2 years a steady and balanced growth while optimizing management and production costs.

Londra, Regno Unito

• As part of an international group, I managed a Social Media Marketing campaign, creating content to spread the brand and attract attention on the business and website.• I advertised the company’s products online gaining leads and transforming them into sales • I improved the website positioning and popularity through Social Media and SEO, making the company more likely to be found by Google business related searches.

London, Uk / Bergamo, Italy

• I managed sales and relationships with local and international clients, achieving and maintaining the highest level of loyalty and revenue generation for the company.• I provided quality customer service for sales success within a variety of business sectors.

Milano, Italy – Montelupone (Mc), Italy

• Final project for Bachelor Diploma : “Use of recycled plastic in a co-injection moulding process: effect of material properties and moulding parameters”, in collaboration with Teuco Guzzini SpA ;• Winner of the TMP (Italian Plastic Materials Technicians Association) outstanding thesis award.

Certificate Program - Green Transition Manager

Master'S Degree, International Marketing Management

Bachelor Of Science (Bsc), Materials Engineering