With over 15 years of experience in the design field, I am a passionate and versatile lead brand designer who strives to create engaging and memorable visual solutions for various clients and audiences. My mission is to shape the brand strategic vision and goals for the design team, and to improve existing design solutions while also continuing to evolve our brand language. I currently work at Balanças Marques, a leading company in the weighing industry, where I can apply my expertise in user experience design and attention to detail to deliver high-quality products and services.As a lead brand designer, I work closely with the marketing team to execute a broad array of graphic design needs, such as advertising ads, branded units, social media visuals, landing pages, digital media kits, and creative campaigns from scratch. I have the ability to create work under minimal supervision, taking ownership of projects, from concept through to completion. I also contribute to the design quality standard, ensuring that it is maintained and in continuous evolution.Some of my notable achievements include winning the third place in the national contest "Dás o litro pelo Porto?" and co-founding CRU Design Studio, a successful creative agency.